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KDM Case Study-LOOP

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KDM Case Study-LOOP

  1. 1. KEY DIFFERENCE MEDIA GAVE LOOP A “HUMAN FACE” FOR HIGHER CONVERSION RATES Conversion Optimization & Landing Page Design LOOP
  2. 2. LOOP is an open referral game where every participant is a winner. LOOP operates on the blockchain to guarantee transparency and improve trust among the player base. It offers participants freedom and mouth-watering rewards for participation in an open community. Case Study | LOOP KEYDifferenceMedia.com ABOUT LOOP
  3. 3. LOOP set out with a mission to create a continuous, sustainable, and inter-connected loop between everyone in the world through the blockchain. It also seeks to reward everyone in the LOOP using an equitable system to reward participation. However, even the noblest intentions need to be presented on a gold platter to convince the audience. KEY Difference Media saw room for improvement, and we could not let the chance for growth pass by us. Case Study | LOOP CHALLENGES KEYDifferenceMedia.com
  4. 4. KEYDifferenceMedia.com POOR WEBSITE NAVIGATION The login/register page is not visible as soon as they open but the menu needs to be clicked. Heading + Login/Register forms should be visible on page load. The old site needs scrolling and there’s a lot of unoptimized spaces. There was no clear guidance for the visitor on the homepage where to proceed. Throughout the analysis, major issues with the on-site SEO and user-experience were noted. Case Study | LOOP CHALLENGES
  5. 5. KEYDifferenceMedia.com POOR WEBSITE OPTIMIZATION There was not enough call to actions which could result in conversions. Overall, there is a lack of focus on value, users, and on what will benefit them. Interest of the reader is lost and leads to a higher bounce rate. IN SHORT, LOOP NEEDS A “HUMAN FACE” THAT COULD INTERACT WITH USERS AND GAIN TRUST AND LOYALTY FOR THE BRAND. Case Study | LOOP CHALLENGES
  6. 6. Case Study | LOOP STRATEGY Complete overhaul of the landing page to facilitate the better conversion, improve the site’s loading speed & user experience, user-friendly design with call-to-actioncall to action features as appropriate, and use vibrant colors and engaging graphics with behavioral and exit-intent capabilities. Thus, KEY Difference Media optimized the website for better conversion rates. The website's design was completely overhauled to better suit the visitor’s needs, particularly: Organizing the landing page for optimized spacing. Streamlining the product usage guide KEYDifferenceMedia.com
  7. 7. Case Study | LOOP RESULTS KEYDifferenceMedia.com Landing page design is compliant to the industry - everything is well-organized. Clickable call to action sections and information on the landing page provide guidance. Clear offer and Call to actions - highly visible and straightforward. CHECK OUT WHAT WE HAVE NOW: https://www.looploop.io/ad/
  8. 8. Case Study | LOOP RESULTS KEYDifferenceMedia.com A video of the game is provided for active engagement with site visitors.
  9. 9. KEYDifferenceMedia.com Benefits to users are openly visible and become important actionable selling areas. Case Study | LOOP RESULTS
  10. 10. KEYDifferenceMedia.com Clear guidance is given for visitors on where/how to proceed. Case Study | LOOP RESULTS
  11. 11. KEY Difference Media was able to implement better brand recognition through conversion-optimized landing page design. As a result, LOOP gained an increasing flow of conversions from various marketing campaigns starting from 0% to 3.17% and increasing. By nourishing brand recognition and loyalty, we gave LOOP a human face, an element of interactivity, a real two-way dialogue. LOOP is seen everywhere and talked about, trust is inspired, network effects get created, communities are grown and investment decisions are made. Case Study | LOOP RESULTS KEYDifferenceMedia.com
  12. 12. Case Study | LOOP TESTIMONIAL KEYDifferenceMedia.com
  13. 13. A fast-paced, modern team that’s available around the clock, we are 350-strong, coming from various countries and industry expertise. Providing customers with a full suite marketing strategy, we blend technology with a humane approach to swing to success the tipping point in our campaigns, the “virality” factor. “Large waves may produce smaller relative impacts, but a tsunami may create an impact that will last for years to come, or decades. That’s how brands are built, and success is sculpted.” - Karnika E. Yashwant, CEO, KEY Difference Media LET US PROVIDE YOU WITH THE TIPPING POINT YOUR BLOCKCHAIN MARKETING NEEDS. Case Study | LOOP ABOUT KEY DIFFERENCE MEDIA KEYDifferenceMedia.com
  14. 14. Case Study | LOOP ABOUT KEY DIFFERENCE MEDIA Featured in Partners Awards & Associations KEYDifferenceMedia.com
  15. 15. Contact us if you want strategic planning that takes the guesswork out of the picture. Every word matters as it’s an opportunity to impress TRUST in your audience’s mind for your upcoming launch. KEYDifferenceMedia.com

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