7. jm.monguet@upc.edu huntingmammoths.net
“TV is not going to
be in the market
for more than six
months. People
will be bored of
looking at the
same box all
nights” Darryl F.
Zanuck. General
Manager at 20th
Century Fox. 1946
NO listening to tech.
11. jm.monguet@upc.edu huntingmammoths.net
“… Big loss in repairs and clean up $ 7 billion, oil tanker
Prestige, sank of the coast of north-east Spain, dumping
63.000 T into the ocean. 2002”
NO listening to tech.
16. jm.monguet@upc.edu huntingmammoths.net
Think we’re right & certain
Experiencing a sense of cognition.
So, the world makes sense.
Puts us in a good mood
Desire to be right and
feeling certain, is a built-in
"biological drive"
Thinking is difficult
We’re less vigilant
Believing we understand far more than we actually do.
More prone to making logical errors
19. jm.monguet@upc.edu huntingmammoths.net
Base From techniques … … to thinking
Activities Effective & efficient
organisation to
deliver services.
Achieving an organic flow of
intelligent, meaningful, and
satisfying experiences.
New dimension of design
20. jm.monguet@upc.edu huntingmammoths.net
Base From techniques … … to thinking
Environments Complex systems or
environments for
living, working,
playing, and learning.
Exploring the role of design in
sustaining, developing, and
integrating human beings
into broader ecological and
cultural environments.
New dimension of design
21. jm.monguet@upc.edu huntingmammoths.net
Base From techniques … … to thinking
Communication Graphic & visual. New synthesis of words and
images
Objects Product - human
Relationship.
Integrative argument that
unites people and things.
Activities Effective & efficient
organisation to
deliver services.
Achieving an organic flow of
intelligent, meaningful, and
satisfying experiences.
Environments Complex systems or
environments for
living, working,
playing, and learning.
Exploring the role of design in
sustaining, developing, and
integrating human beings
into broader ecological and
cultural environments.
New dimension of design
34. jm.monguet@upc.edu huntingmammoths.net
Thinking traps. An experiment. 1/2
Suppose the government is gearing for the
outbreak of an unusual disease, which is
expected to kill 600 people. Two alternative
programs to combat the disease have been
proposed, and you must choose which one you
think is better. These are the estimates of the
outcomes for each program:
Program A: 200 people will be saved.
Program B: There’s a 1/3 chance that 600
people will be saved, and a 2/3 chance that no
people will be saved.
Make a note of your choice.
35. jm.monguet@upc.edu huntingmammoths.net
Thinking traps. An experiment. 2/2
Now suppose that, instead of those two
programs above, you’ve been presented with
the following two programs instead. As in the
previous situation, pick the one you think is
better.
Program C: 400 people will die.
Program D: There’s a 1/3 chance that nobody
will die, and a 2/3 chance that 600 people will
die.
Make a note of your choice.
37. jm.monguet@upc.edu huntingmammoths.net
Applying Design Thinking as a strategy for
creative application of technology
To take profit of this practice you have to try to be conscious of the many traps that exist in the way we
tend to think, and the need to be holistic in the process of learning, working and embracing design
projects.
This practice is about:
38. jm.monguet@upc.edu huntingmammoths.net
Apply a Design Thinking methodology to
leverage technology in a product, service,
task or organisation.
+ Understand Design Thinking (DT), and the way it
works.
+ Be able to discuss the advantages and limitations of DT
as a working strategy in our innovation project.
Objectives of the practice:
39. jm.monguet@upc.edu huntingmammoths.net
Takeoff
Technology g ideas g Concepts
Executing
Prototypes
41 2 3
Prepare Inspire Conceive Implement
Selection of
appropriated
technologies
Creation of
clusters of
ideas
Enhancement
of ideas
throughout its
definition
Development
and test of a
prototype
To do’s
40. jm.monguet@upc.edu huntingmammoths.net
Case: Technology enhanced business simulation game.
Mobile apps
would allow
real time
continuous
participation
Incorporation of
simulated real
time news into
the game
News could
force decision
making and
change pace of
game
List of news
and connection
with possible
decisions …
To do’s
Takeoff
Technology g ideas g Concepts
Executing
Prototypes
41 2 3
Prepare Inspire Conceive Implement
There is no reason to think that people wants to have a computer at home.
Ken Olson, president, director & founder of Digital Equipment Corp. 1977
Consider the perspective of one big video-game producer, Electronic Arts. In the early 1980s, about half of the people working at EA's Redwood City [Calif.] campus were Apple alumni. Yet EA stopped making Mac-compatible games later in the decade, when Apple turned its attention to corporate markets. EA co-founder Bing Gordon recalls his shock when Apple's then-CEO John Sculley said in 1987 that "there is no home-computer market." Says Gordon: "They were working so hard to get respect, the last thing they wanted was for people who wore suits to think of the Mac as a toy." Predictably, game sales on the Mac plummeted, making it even less worthwhile for EA to make the big investments to adapt its PC games to run on the Mac's unique innards. Business Week.
Communication
Graphic & visual tools and methods
Transmission of ideas and arguments through a new synthesis of words and images
The area of communications design is rapidly evolving into a broad exploration of the problems of communicating in formation, ideas and arguments through a new synthesis of words and images
Objects
Traditional concern for the form and visual appearance of everyday products has expanded into a more thorough and diverse interpretation of the physical, psychological, social, and cultural relationships between products and human beings. This area is rapidly evolving into an exploration of the problems of con-structioni n which form and visual appearance must carrya deeper, more integrative argumentt hat unites aspects
Interpretation of physic, psychic, social & cultural relationship between product and human being.
Form and visual appearance must carry a deeper, more integrative argument that unites aspects of products
Activities
Design of activities and organised services, which includes the traditional management concern for logistics, combining physical resources,instrumentalities, and human beings in efficient sequences and schedules to reach specified objectives. However, this area has expanded into a concern for logical deci-sion making and strategic planning and is rapidly evolving into an exploration of how better design thinkingc an contributet o achieving an organic flow of experience in concrete situations, making such experiences more intelligent, meaningful, and satisfying. The central theme of this area is connections and consequences. Designers are exploring a progressively wider range of connections in every-day experience and how different types of connections affect the structure of action.
Design of services, which includes logistics, combining physical resources, instrumentalities, and human beings in efficient sequences and schedules to reach specified objectives.
Concern for connections and consequences of logical decision making and strategic planning and is rapidly evolving into an exploration of how better design thinking can contribute to achieving an organic flow of experience in concrete situations, making such experiences more intelligent, meaningful, and satisfying.
IMAGE
Service design based on design thinling
Environments
The fourth area is the design of complex systems or environments for living, working, playing, and learning. This includes the traditional concerns of systems engineering, architecture, and urban planning or the functional analysis of the parts of complex wholes and their subsequent integration in hierarchies. But this area has also expanded and reflects more consciousness of the central idea, thought, or value that expresses the unity of any balanced and functioning whole. This area is more and more concerned with exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments, shaping these environments when desirable and possible or adapting to them when necessary.
Complex systems or environments for living, working, playing, and learning, including systems engineering, architecture & urban planning .
Central idea, thought, or value that expresses the unity of any balanced and functioning whole. This area is more and more concerned with exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments, shaping these environments when desirable and possible or adapting to them when necessary.
IMAGE
The city will be divided into seven distinct sectors – a Lifescape, an Eco-Valley, a Solarscape, an Urbanscape, a Windscape, an Earthscape and Eco-Corridors. Surrounded by greenery, the Lifescape will consist of a series of soil-topped mounds that will counteract the towering apartment buildings of the other communities. To the north of the Lifescape, the Solarscape will act as the administrative and civic center of the Eco-City. Demonstrating the concept of a compact, multilayered city, the Urbanscape will be the core of the Eco-City, featuring stacked programs interconnected by sky-bridges at multiple levels to make efficient use of vertical space. In contrast to the Urbanscape, the Earthscape will act as a sort of suburb of the city, with stepped architecture that will maximize public green space. Last but not least, the Windscape will transform Qingtuozi, a century-old village surrounded by a small lake, into a venue for citizens to relax and recreate.
The city’s expected completion date is in 2020.
Surbana Urban Planning Group
Communication
Graphic & visual tools and methods
Transmission of ideas and arguments through a new synthesis of words and images
Objects
Interpretation of physic, psychic, social & cultural relationship between product and human being.
Form and visual appearance must carry a deeper, more integrative argument that unites aspects of products
Activities
Design of services, which includes logistics, combining physical resources, instrumentalities, and human beings in efficient sequences and schedules to reach specified objectives.
Concern for connections and consequences of logical decision making and strategic planning and is rapidly evolving into an exploration of how better design thinking can contribute to achieving an organic flow of experience in concrete situations, making such experiences more intelligent, meaningful, and satisfying.
Environments
Complex systems or environments for living, working, playing, and learning, including systems engineering, architecture & urban planning .
Central idea, thought, or value that expresses the unity of any balanced and functioning whole. This area is more and more concerned with exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments, shaping these environments when desirable and possible or adapting to them when necessary.