1. A M E L I A S C O T T
Question three – what kind of media institutions
might distribute your media product and why?
I found that there are many different distribution
companies for the different genres of films; I have
decided that ‘Hammer’ is most likely to distribute my
film. This is due to Hammer being one of the most
well known distribution company for horror films in
the UK. Hammer has produced over 150 feature films
since the year 1934.
Hammers most well known films in the horror genre
are ‘Woman In Black’ ‘Let me in’ and ‘The Curse of
Frankenstein’. I have been influenced a lot by the film
‘Woman in black’ and researched deeply into this film.
I also used some of the conventions from this film.
For example: the use of children actors, the fear of the
unknown and the dark, mysterious lighting. Therefore
I am very confident that the Hammer distribution
company is the right one for my film ‘INSOMN?A’.
I also chose this company because they are very well
experienced in distributing this specific genre of film
(horror). Therefore they can make sure my film will
reach its full potential and get great
responses/reactions. Due to Hammer being a big
company I would be able to get a big budget for my
film. This means I can make my film exactly how I
want to without being restricted because of the
budget. I decided I wanted ‘INSOMN?A’ to be
distributed by a parent company because it helps with
the funding for the film.
Hammer is the parent company of both ‘Spitfire
pictures’, an award winning Production Company and
‘Exclusive films international’, which is a distribution
company. This is known as vertical integration.
Meaning that all areas of the film process, such as
production and distribution are covered under this one
company. This will then save me time, money and it
will make the whole film process easier.
Another reason for needing a big budget for my film is
because I used special effects and other features in my
film that are very expensive and I would not have been
able to use them without a big enough budget from
Hammer.
As Hammer owns a distribution company, the same
company would market my film. Therefore once again
saving me time & money. Hammer would also have
experience which would allow them to help my film
further. Due to hammer being a well-known name in
the industry of horror films, I will already have a major
fan base for my film ‘INSOMN?A’ meaning that even
before my film has been released there would be people
wanting to see the film because It is by Hammer and
due to previous success of films from Hammer people
will know the film will be good and will feel the need to
watch INSOMN?A.
Hammer would also know exactly when to release the
film due to experience of good release dates and
knowing what other films are coming out, in order for
there to be little or no competition.