This is the pitch we have done

1. Pitch Presentation
By Ania, Tim, Joe, Harry

2. Title of the film
We have had a few ideas for the name of our
film which were; Cloak , The cloaked lady , The
dark cloak.
After thinking about the story line and the
concept of the film we will call it CLOAK.

3. Genre of the film
We all really liked to idea of the film being scary
and mysterious, that is why we wanted to do a
horror. Our film is a hybrid of both the genres
thriller and a horror.

4. Film Influences
We were influenced by the film ‘Women in Black’ ,‘The Devil Inside’
and ‘Insidious’. We really liked the idea of the phone call, in ‘The Devil
Inside’ and also the women which is in the ‘Women IN Black’
https://www.freesound.org/people/Benboncan/sounds/64544/
https://www.freesound.org/people/RT759/sounds/197233/

5. Marketing Influences

6. Unique Selling Point
• Our USP is our story line and also the cloak
idea. Although cloaks have been used in other
horror movies, no film has based it’s whole
storyline around the cloak and therefore this
makes our film unique.

7. Potential Target Audience
• Our target audience is mainly teenagers and
young adults between the ages of 15-25. Our
film will also attract a mixture of males and
females.

8. Teaser Ideas
• Phone Call
• Physiatrist interview talking about dreams
• Montage
• Flash Backs
• Woods

9. Poster Ideas

10. Magazine Ideas
We are thinking to have Anna dressed in the
cloak with her faced covered and also have the
shadows of the different characters in the film.

11. Thanks for listening