2. Introduction
CRM project is a distinct series of task and activities
that produces a set of tangible outcomes. Projects are
different from business operations in terms of:
Timescale
Uniqueness
Budget
Resources
Change
4. What does the CRM project
management mean?
CRM project management uses skills, tools and management
processes to ensure the project success.
An effective CRM project management methodology will
include:
A series
of
processes
A set of
skills
A set of
tools
5. Aspects of CRM project
management
Big picture aspect Small picture aspect
Timetable for each action
Regular reviews of each action
Resources assigned to each
action
Risk identification
Motivating users to use the
system
Informal communication at a
certain level
Maintain the superior
subordinate relation
Boosting the morale of
employees
6. Importance of CRM project
management
It reduces the time spent in completing project
deliverables
It reduces the overall cost
Risk are reduced
Staff performance and motivation remains high
Responsibility and delivery expectations are high
