Study of Hinduja Group and Ashok Leyland. Also Business description of Ashok Leyland

1. Hinduja Groups
R. Manish Kumar
R. Sudharsan

2. Introduction
Founded by Paramanand Deepchand
Hinduja(1901-1971)
The company was founded in 1914
Initially operating in Karachi and Mumbai, India
Company's first international operation in Iran in
1919.
The headquarters of the group moved to Iran
where it remained until 1979
Srichand Hinduja and his brother Gopichand
moved to London in 1979 to develop the export
business.
Prakash manages the group's finances
in Geneva , Switzerland
The youngest brother, Ashok, oversees the
Indian interests

3. Hinduja Group of companies
Hinduja
Foundries Ltd
1959 IndusInd Bank
Ltd
1994
P. D. Hinduja
National Hospital
and Medical
Research Centre
1951
Hinduja Global
Solutions Ltd.
2000
Ashok Leyland
Ltd
(1948)
Hinduja Bank
(Switzerland)
Ltd 1978
Gulf Oil
Corporation
Ltd (1961)
Ashok Leyland
Defense
(2008)
Hinduja Groups

4. VALUES, MISSION & VISION
◦“Service with Devotion” and “Willingness” to see the
fulfilment of ones self interest in the active promotion of
the interest of the collective
OUR PHILOSOPHY
OUR VISION
◦To be a globally preferred business process transformation
partner for our clients, creating value in their business through
innovative outsourcing solutions.
OUR MISSION
◦Make our clients more competitive
OUR VALUES
◦Seven values that weave the different cultures across HG and
its subsidiaries into one fabric

5. SWOT ANALYSIS
Strengths
-High profitability and
revenue
-Existing distribution and
sales networks
-Experienced business
unit
Weaknesses
-High loan rates are
possible
-Future profitability
Opportunities
-New products and services
-Income level is at a constant
increase
-New acquisitions
-Growth rates and profitability
-Global markets
Threats
-External business
risks

6. Automotive
Ashok
Leyland
Ltd.
IRIZAR
TVS
Hinduja
Foundaries
Ltd.
Lanka
Ashok
Leyland
ACCL

7. ASHOK LEYLAND
•Formed in the year 1948 by “Mr. Raghunandan Saran” as
“ASHOK MOTORS”, to assemble Austin Cars.
• Renamed & Started Mfg. Commercial Vehicles in 1955 with
equity participation by “LEYLAND MOTORS”.
• 2nd Largest Commercial vehicle company in India.
• Market Share of 28% (2007-2008) in Medium & Heavy
Commercial Vehicle.
• Market Leader in Bus Segment , and Claims to carry 60 Million
Passengers Daily.
◦Buses
◦ Products : Trucks ,Light Vehicles, Defence Vehicles, Power
Solutions

8. Business Strategies
Continuous expansion of network
partners.
It’s overall portfolio consists of 11 basic
models & over 150 variants spanning
across all segments of the industry.
It’s foray is into Alternate fuel
segment.

9. Competitor Analysis
Major Competitor of Ashok Leyland : -
• TATA MOTORS
• EICHER MOTORS Market
Capital,
ASHOK
LEYLAND,
6120, 6%
Market
Capital,
TATA
MOTORS,
88626, 88%
Market
Capital,
EICHER
MOTORS,
6253, 6%
Market
Capital, ,
0, 0%
ASHOK LEYLAND
TATA MOTORS
EICHER MOTORS

10. Vehicle Composition
•91% Vehicles sold are used by Households.
• 9% Vehicles sold are for Commercial Purpose.
Column1,
CARS, 16%,
16%
Column1,
COMMERCIA
L & 3
WHEELER,
9%, 9%Column1, 2
WHEELER,
75%, 75%
Column1, , 0,
0%
CARS
COMMERCIAL & 3 WHEELER
2 WHEELER

11. There has been able to achieve all
this capitalizing on his strengths of:
Providing Superior Value
proposition to the Customer .
 Having the largest distribution &
Service network.
To increase it’s reach to rural
India.
High Quality with reliable price
Success Formula

12. ENGINE (NUMBERS)
2006-07 2007-08 2008-09
2009-10 2010-11 2011-12
PROFIT AFTER TAX
2006-07 2007-08 2008-09
2009-10 2010-11 2011-12
VECHICLE NUMBERS
2006-07 2007-08 2008-09
2009-10 2010-11 2011-12
REVENUE GROSS SALES
2006-07 2007-08 2008-09
2009-10 2010-11 2011-12

13. Future Plans
◦Consequently, additional investment in the
areas of R&D and Marketing & Customer
interface has been announced.
◦Ashok Leyland Gets Patent For Lightweight
Composite Articles for Auto Industry.
◦Second Global Conference On Heat Treatment
And Surface Engineering Opens In Chennai.
◦Hinduja Group flagship Ashok Leyland re-
appoints Vinod K Dasari as MD for 5 years.