1. Presented by:- ABHISHEK DAVE (147110592001)
AJAY BHOI (147110592002)
Group No.:- 1
Submitted to:- Parul Institute of Management & Research

2. PROMOTIONAL OPPORTUNITY ANALYSIS

3. Native name:Honda Giken Kogyo Kabushiki-gaisha
Type: Public (K.K.)
Industry: Automotive
Aviation
Telemetric
Founded: Hamamatsu, Japan (October 1946,
Incorporated September 24, 1948;
66 years ago)
Founder: Soichiro Honda
Takeo Fujisawa
Headquarters: Minato, Tokyo, Japan

4. Products: 4,110,000 vehicles (2012)
Revenue: 11.85 trillion (2014)
USD$119 billion (2014)
Operating income: ¥750 billion (2014)
Net income: ¥574 billion (2014)
$5.75 billion (2014)
Total assets: ¥11.780 trillion (2012)
Total equity: ¥4.402 trillion (2012)
Owner: Japan Trustee Services Bank(Trust) 6.46%
The Master Trust Bank of Japan (Trust) 4.71%
Mokusurei . And . Company3.09%
Meiji Yasuda Life Insurance2.83%
Tokio Marine & Nichido Fire2.35%
Number of
employees : 198,561 (2014)

5. HONDA SALES BY REGION

6. HONDA MARKET SHARE IN PASSENGER CARS
INDIA

7. Market communication of Honda
• Projection of image as most reliable, advance
technology , eco friendly cars.
• Careful and precise in advertisements
• Motivation
• Good Display for impulse buyer
• Print media- national magazines and newspapers.
• Surprise elements during the launch of every
model.
• Trade fare and exhibitions
• Sponsorships

8. ( H y p e r l i n k )
 A d v a n c e Te c h n o l o g y
 H o n d a ' s E n v i ro n m e n t F r i e n d l y Te c h n o l o g y
COMMUNICATION STRATEGIES
ADVERTISEMENTS

9. SEGMENTATION
Segment Maruti Hyundai Tata Honda
Small M800,Alto Santro Nano
Premium Small A-Star, Ritz I-10 Indica
Mid Size Swift I-20 Indigo CS
Premium Mid
Size
Swift Dezire Accent, Getz Indigo Manza JAZZ
Executive SX-4 Verna CITY
Luxury Sonata, Embera ACCORD
SUV Grand Vitara Tucson,Terracan Safari CRV
Failure to tap Wealth at Bottom of Pyramid ::
But HONDA has emphatically failed to capitalize India's vast middle class

10. COMPETITORS COMMUNICATION
STRATEGIES
• Brand endorsement through celebrities.
• Customerization and customer value.
• Frequent ads in between major shows.
• Sponsorships- Sports, Events.
• Focusing on Rural Market.
• B To G

11. OPPORTUNITIES
Small car segment
Export
2009-10 Hyundai motors India export shots up to
1,62,237 units.
Ford India invest US$ 500 million for domestic and
export purpose
GM plans of exporting 50,000 cars manufactured in
India by 2011.
According to bloomBerg, In 2009 , India surpassed
china in exports .

12.  Strong engineering base
Diesel segment
Bio-fuel segments
Sponsorships- sports, events
Alliances are the best opportunities
Government sponsors stimulus package
Big market – domestic and abroad
SIAM estimated the growth rate of 10% to
14% in automobile sector
Strong R&D
Contd….

13. B 2 G Strategies
In SUV segments companies are not offering any products
and proposals
Liberal policies of G.O.I
Easy loan options
Reduction in excise duties
Low interest rates
Baby boomers
Contd…