Transform your organization with cisco cloud

1. Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 1
Cisco Bootcamp
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Cisco Bootcamp - Monday 10th February
• Session ID: 3700-SPO
• Room 3012
Breakout Session - 10:30am Tuesday 11th February
• Session ID: 3753-SPO
• Room 2016
Cisco Party - Tuesday 11th
• Cable Car City Pub, 1 Hallidie Plaza, San Francisco CA
Cisco Partner Brunch - Wednesday 12th February
• Westin San Francisco at Market Street
• 50 Third Street, SF
• Franciscan Ballroom, Third Floor
Cisco Booth/Demo’s – Monday through Wednesday
• Monday 10th February 5pm to 6:30pm
• Tuesday 11th February 11am to 6pm
• Wednesday 12th February 11am to 4pm

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Time-slot Speaker Title/Abstract
8:30 – 9:00 Breakfast in room
9:00 – 10:30 Joann Starke Cisco Unified Management - Transform your Organization with Cisco Cloud
The key to unlocking cloud value and growth in the data center is a strong cloud management platform. It expedites the transformation of IT from an
infrastructure provider to a business partner that works with you to deliver the variety of business services you need.
Cloud is disruptive and deployments happen in steps. Cisco’s solution takes the disruption out of cloud. Your organization can start with infrastructure
automation and move into full cloud at its pace. Better together, this session will cover Cisco UCS Director and Intelligent Automation for Cloud.
10:30 – 12:30 Roger Barlow Cisco UCS Deep-Dive: What’s New in Unified Computing
Learn how Cisco is continuing to innovate by bringing together the physical and virtual worlds with the Unified Computing
System. Learn about Cisco Integrated Systems. Explore the performance accelerating capabilities of Cisco UCS Invicta,
delivering ultra-low latency, pooled high-speed memory integrated into the unified computing fabric, optimized for desktop
virtualization, database, and other mission-critical workloads.
(working lunch served at 12:30)
12:30 – 2:00 Ashok Rajagopalan
Tony Paikeday
Accelerated VDI and ROI: Cisco UCS + VMware Horizon View
Cisco is offering comprehensive architectural models, unprecedented performance, and the new economics of flash to overcome the traditional challenges
associated with delivering affordable, scalable VDI to your customers. Attend this session to learn how Cisco will grow your VDI practice in 2014, and
enable your customers to deliver true enterprise workspace mobility.
2:00 – 3:30 Han Yang Private, Public, and Hybrid Cloud with Nexus 1000V and InterCloud
Do you have a coherent strategy for private, public, and hybrid cloud? Come to this session to find out Cisco's unified architecture to build your private
and hybrid clouds with Nexus 1000V and InterCloud. Come learn how Nexus 1000V can support existing network as well as fabric network such as
Application Centric Infrastructure. Come find the latest on Cisco InterCloud to provide secure hybrid solution
3:30 – 4:30 Jay Chokshi Converged Infrastructure at the Branch
Find out how you can lower total branch office and retail store costs up to 40% with Cisco’s UCS E-Series Servers powered by Intel® Xeon® processors
with VMware vSphere, while improving application performance, reducing latency and provide resilience.
4:30 – 5:30 Wrap Up & Cocktail Hour, Meet The Expert AND Incentive Presentation

4. Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 4
Transform Your Organization
with Cisco Cloud
Joann Starke
Solutions Marketing Manager
February 10, 2014

5. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5© 2014 Forrester Research, Inc. Reproduction Prohibited 5
“What are your firm’s plans to adopt the following as-a-service technologies?”
Base: 2,200 to 2,444 IT software decision-makers US & Europe
Source: Forrsights Software Survey, Q4 2012
Cloud Adoption is Rising Steadily
*Planning to implement in the next 12 months
**Planning to implement in a year or more

6. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
The Journey TO the Cloud
Step One: Infrastructure Automation
• Consolidate, standardize, virtualize
• For IT operations/administrators
• Designed to accelerate infrastructure
cycle
Step Two: Full Cloud: Private, Public, and Hybrid
Automate complete solution
• Real business critical applications
• Designed for End Users
• Delivers organizational speed, flexibility and agility
across entire organization
• By end of 2014, 4 in 10 Enterprises will have private
cloud
Source: 451Group, Wave 5 Cloud Computing Study/Cloud Evolution, July 2013
IDC, 2013, Forrester 2013
CAGR 56%
2013-2015
50% of data
centers today

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With Intel® Xeon ® processor

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77%
23%
Managing
Infrastructure
Everything Else
Server Policy…
Storage Policy…
Application Network …
Virtualization Policy…

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UCS Director
Manual processes require days
or weeks to deploy resources;
increases operating costs
Data center teams stay in rigid
silos, with complex hand-offs
between domains and teams
Static resource allocation
results in under-utilization of
resources and inefficiency
Reduces resource deployment
from weeks to minutes
Allows IT teams to work together;
encourages teamwork resulting
in competitive innovation
Delivers unified automation
and management for optimum
utilization and efficiencies
With Intel® Xeon ® processor

10. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
UCS Director
UCS
Network
(ACI or Standalone)
Storage Virtualization L4-7 Services
=
Applications
VMware Vsphere
Microsoft Hyper-V
V
M
V
M
V
M
V
M
V
M
V
M
V
M
V
M
Bare-
Metal
Bare-
Metal
IAC
Northbound API
With Intel® Xeon ® processor

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Compute
• UCS B and C
Series
CIM-C for
XML interface
• HP, Dell server
support
• UCS Invicta Series
Network
• Cisco network
support
• Brocade Support
• F5 Support
Storage
• NetApp FlexPod
Data Center,
FlexPod Express
• 7-mode and
cluster mode
• EMC VMAX, VNX
and VNX2
• VCE vBlock
Hypervisor
• VMware
• Hyper-V
• Scales to large data centers (50,000 virtual machines)
• Software Developer Kit for partners and vendors
• Heterogeneous support of infrastructure devices
• Single pane of glass to manage physical, virtual and bare metal
With Intel® Xeon ®
processor

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o Part of the formal IT portfolio
o Major impact: build, deliver and
manage IT
o What companies are DOING in the cloud is
changing as well
o Strong preference for private clouds
o Cloud Benefits:
o Speed + flexibility + agility
o How does this happen?
Forrester, 2013

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Infrastructure Management
Self-Service Catalog & Portal
Orchestration and Automation
Physical / Virtual

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• Self Service Catalog
• Manage any type of IT or business service
• Standardize and consolidate a wide array of services
• Automates delivery processes for data center and workplace services
• Flexible and Extensible
• Easy-to-use portal and standardized menu of services that provides role-based
access to all user types

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• Standardizes, unifies and automates
processes
• Improves IT alignment to business
• Increases productivity of valuable IT resources
• Needs to be agile and adaptable to meet
changing business demands
• Integrates (improves) run book management
for governance, security and accountability
• Delivers event-based models

18. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Source: Forrester Wave™: Private Cloud Solutions, Q4 ‘13
* Note: Evaluation based on software shipping as of April 2013. New software versions
have significant enhancements in functionality.
Source: Gartner™ Critical Capabilities for IT Service Catalog, Oct. ‘12

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Converged Infrastructure
Management
(UCS Director)
Multi-Cloud (Virtual) Network Services
(Virtual Services Architecture → PNSC → N1Kv, CSR, VSG, vASA, VPX → InterCloud → vNAM)
3rdPartySystemsManagement
(Billing,Assurance,ResourceManagement)
OpenStack Amazon Puppet / Chef VMware
Service Catalog + Self-Service Portal
Orchestration
IT as a Service
BYOD → VDI → CollaborationIaaS → PaaS
Intelligent
Automation
for Cloud
Pre-defined content &
workflows
With Intel® Xeon ® processor

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• Logical container
• Hosts virtualized resources with
features like lifecycle management,
quota management, policy
enforcement and RBAC
• All virtualized resources have 1:1
relationship with VDC
• VDCs define the limits for servers
and resource consumption

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Compute Container:
• Enables automation of both physical and virtual OS
images
• A container of physical resources that host virtual
data centers (VDCs)
• UCS Manager
• UCS Director
• OpenStack Cloud Manager
• vCenter Server
• vCloud Director
• Amazon
With Intel® Xeon ® processor

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Self-Service Portal and Service Catalog
Self-Service Portal
Standardized Menu of Services
Resource Management (resource allocation & security)
Lifecycle Management
Physical, Virtual and Bare Metal
Orchestration and Automation
Secure, Consistent Process Automation
Integration Framework
APIs to integrate with Portal, Catalog and Orchestrator
Cisco UCS Director
Converged Infrastructure Management
Multi-Vendor Compute, Network, Storage, and Virtualization
IP Address
Management
Billing/
Chargeback
Service
Desk/CMDB
Monitoring
LDAP/Active
Directory
Service
Assurance
FlexPod / ExpressPod Cisco
UCS  Nexus
Cisco
IAC
With Intel® Xeon ® processor

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Cisco IAC and UCS Director
Once discovered can be
provisioned into existing POD
With Intel® Xeon ® processor

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o Anything-as-a-Service
o Out of box Hybrid Cloud
Management
o Out of box Network Automation
o Multi-tenancy/Multi-Organization
Management
o Advanced pricing and demand
management
o Cloud Accelerators

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IT Service Catalog and Self Service Portal
Network ServicesEnterprise IT Services Cloud Computing Services
Unified Orchestration & Automation
IaaSBYOD
Desktop
Software
Network Functions
Mobile
Apps
Infrastructure & Platform ServicesDevices, Collaboration, Apps
Laptops/
Desktops
IP Phones/
Printers
Social
Apps
Enterprise
Apps
Hosted
Collaboration
Services
Video – Live &
On-Demand
Smartphone
Tablet
PaaS SaaS
Virtual/Bare
Metal
Virtual/
Physical
Network
Application
Platforms
Pre-built
Application
Infrastructure
Multi-Cloud
Hosted
Applications
Cloud Service
Brokerage
Integration
Blueprints
Syndicated
Applications
Webex VDI
Manage Wired/Wireless
Network
Other Network Functions
VPN/Security

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Broad Range of Customer Wants
Infrastructure Resources
(e.g. VDC, VM, Storage)
IaaS Services
(some bundled, some not)
PaaS
Services
Application Middleware
(e.g. App server, Web
server, Database, …)
Infrastructure Resources
(not ordered directly by
client)
Give me the VMs
and storage and I’ll
manage everything
above the OS
My needs are mixed. I’ll
take all the goodies I can
get, and build the ones
that I can’t
Give me all the standard
goodies, and let me just
manage my application
Today
1H 2014

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Powered by Cisco
http://marketplace.saphana.com/

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Cisco
UCS Director
Cisco Process
Orchestrator
Cisco Prime
Service Catalog
Cisco IAC
With Intel® Xeon ® processor

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Multi-Tier Applications thru Forms

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Dynamic GUI Designer – March 2014

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Traditional
Data Center
Public Cloud
Services
Private Cloud
Hybrid Cloud
Multi-Cloud Portal
(Service Catalog, Demand Management, Financial Management)

37. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37
 Amazon
 OpenStack
 VMware
 UCSD
Unified Cloud Model
via CloudSynch
With Intel® Xeon ® processor

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 Automated discovery of the network
reduces time-to-value
 Automation accelerates deployment
 Creates network topologies with focus on
end users and applications
 Dynamic installation of virtual network to
onboard tenants and organizations

42. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42
Automatically deploy and
configure virtual network devices
Each customer has unique
network services
Support variety of network
containers
Inherent multi-tier application
deployment
Allocated at organizational level
–Autonomous management
between functional business units

43. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43
Network Container:
• Delivers network services to cloud
customers (tenants)
• Routing, Next Gen Firewall, Security
Gateway, Load Balancers
• Edge Routers
Layer 3 Aggregation Switches &
Nodes
Layer 2 Access Switches
UCS Manager Interconnects
Virtual Access Switches
With Intel® Xeon ® processor

44. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 44
o Tenant = customer
o Enterprise or SP have multiple customers
assigned to organizations residing in shared or
dedicated infrastructures
o Cisco IAC:
o No tenant can determine the existence of any
other tenant
o Tenants only see members of their own
tenancy (users and roles)
o Data access:
o Tenants are authenticated and authorized for
own data only
o No tenant can access data of any other tenant

45. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 45
A Few Examples - VSA
Public or Private Zone
Compute Firewall
Unlimited VLANs per Zone
Load Balancing
Compute Firewall
Public or Private Zone
Unlimited VLANs per Zone
Load Balancing
Perimeter Firewall
Compute Firewall
Public or Private Protected Zone
Unlimited VLANs per Zone
Bronze Silver Gold

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Virtual Services Architecture → PNSC → N1Kv, CSR, VSG, vASA, VPX →
InterCloud → vNAM
• Automated discovery of network
• Out-of-box templates
• Firewalls, Load Balancers, VPNs
• Focus on End-users and Applications
• Dynamically on-board / off-board tenants or
organizations
• Lifecycle operations of Layer 2 through 7
• Relationships and lifecycle of users
• Tenant organizations and applications
• Modification and removal

47. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47
VSG
Public Zone Protected FE Zone 1 Zone 2 Zone 3
Sub-
Zone
W
Sub-
Zone X
Sub-
Zone Y
Sub-
Zone Z
Front-end Zones
L3 VPN Internet
Back-end Zones
ASA1000v
VPN
CSR1000v
Nexus 1000V
Citrix Netscaler
 Virtual Service instance per
tenant or per org
– Each gets their own instances
of firewall, load balancer etc.
 Virtual router for tenant
routing
 Transparent integration
– With Cisco Nexus® 1000V
Switch and Cisco vPath
 Scale flexibility to meet cloud
demand
– Multi-instance deployment
via Prime Network Service Controller

48. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 48
Provider
Tenant
Organization A
Virtual Data
Center 1
Virtual Data
Center 2
Virtual Data
Center 3
Organization
B
VDC 1
Dev
VDC 2
Test
VDC 3
Prod
Virtual
Infrastructure
Virtual
Infrastructure
Bronze
Silver
Silver
NOTE: 6 distinctive zones per Org

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Network Service VSA 1.0 VMDC 2.3
VSG Compute Firewall Supported Supported
CSR 1000v Virtual Firewall, Layer 3 Routing, (VPN Termination) Supported (Not Supported) N/A
Citrix VPX Virtual Load Balancing Supported N/A
Nexus 1Kv Layer 2 Virtual Access Supported Supported
Nexus 7K Layer 2 Access/Aggregation & Layer 3 Routing Supported Supported
Nexus 5K Layer 2 Access Supported Supported
Nexus 6K Layer 2 Access/Aggregation & Layer 3 Routing Supported Supported
Citrix SDX Physical Load Balancing N/A Supported
ASA 55xx Firewall N/A Supported
ASR 9K DC WAN Edge Not Supported Not Supported
ASR 1K DC WAN Edge Not Supported Not Supported
ASA 1000v Virtual Firewall, VPN Termination Not Supported N/A
vWAAS WAN Optimization Not Supported N/A
vNAM Network Analysis Not Supported N/A

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Within Virtual Data Center

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Tenant → Organization → User hierarchy
On-board/modify/off-board tenants
Complete data isolation between tenants
Tenant admin user roles
Tenant-specific views, summaries
Tenant-specific pricing policies
Provider control (on/off) of service options per tenant
Provider control (on/off) of global templates per tenant
Datacenter
Tenant (s)
Organization (s)
VDC (s)
Resource (s)

55. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 55
Cloud Provider
Technical
Administrator
Cloud Provider
Business
Administrator
Cloud Provider (IAC
Customer)
Tenant
Technical
Administrator
Tenant
Business
Administrator
Tenant A
TTA TBA
Tenant B
Organization
Technical
Administrator
Legal
OTA
Marketing
OTA
Accounting
OTA
Sales
Cloud End-
User
Cloud
Provider
Tenant
User
Organization
• Cloud Provider Technical Administrator
• Cloud Provider Business Administrator
• Tenant Technical Administrator
• Tenant Business Administrator
• Organization Technical Administrator
• Virtual & Physical Server Owner
• Virtual Server Owner
• Product Extenders
Solution Team
Form Extender
Resources

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Advanced Multi-Tenancy
Manage
Organizations
andTenants
Organization Specific Service Levels + Pricing

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Tenant Inventory – Server

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Billing Tables – Price by Tenant
Pricing by:
• Defined by multiple drivers

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Configure Pricing
• Pricing per tenant or same
price for everyone
• Cost drivers enable
dynamic pricing of services

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Establish resource or budgetary
thresholds

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Quota Management

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Intelligent
Automation for
Cloud
Enhanced Virtual
Data Centers…
 Bare metal
 VMDC
Ability to run more complex workloads
UCS Director
Multi-Vendor IaaS
OpenStack
Clouds
AWS styled, open
source cloud API
Private Cloud
(Traditional IT)
Amazon Web
Services
EC2, S3 and an
ever expanding
set of services
Other Public
Providers
Trying to catch up
to AWS
Emerging “niche”
solutions
Public Cloud
(DevOps + Rogue IT)
Cheaper + Reduce
Vendor Lock-In
Cheaper Cloud
Compete with AWS
With Intel® Xeon ® processor

68. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 69
Today …
 Cisco Intelligent Automation for Cloud
Single pane of glass management for compute workloads across OpenStack
(Nova), AWS, vCloud and vCenter
 Prime Service Catalog
Prime Service Catalog is a foundational component of both CIAC and Cisco’s
Cloud Infrastructure Platform (aka Nimbus)
Provides business level governance and an enterprise grade portal for
OpenStack deployments

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From IaaS to Cloud
Converged Infrastructure
Management
(UCS Director)
Service Catalog + Self-Service Portal
OpenStack
Multi-Cloud
-
Inter-Cloud
Orchestration and Automation
Virtual and Bare
Metal Deployment UCS
FlexPod
Vblock
VSPEX, VMAX
Multi-Cloud (Virtual) Network Services
(Virtual Services Architecture → PNSC → N1Kv, CSR, VSG, vASA, VPX → InterCloud → vNAM)
Cloud Governance
Pricing → Quotas → Demand Management→ Supplier Management
VMware vCenter,
vCloud, AWS
Rackspace
ResourceManagement
ServiceAssurance
3rdPartyAssurance–Billing-CRM
IaaS - NaaS - NfV - PaaS - UCaaS - Collab - DaaS - Syndicated..
With Intel® Xeon ® processor