This document discusses Cisco's data center strategy and commitment to the data center market. It provides an overview of Cisco's data center innovations over time, from 2008 to 2012, including product introductions. It also outlines how Cisco's unified computing solutions help customers eliminate bottlenecks, simplify operations and management, and enable cloud computing. The document shares examples of customers who saw cost reductions of 60% in power and 70% in cabling with Cisco solutions. It positions Cisco as the number 3 provider of x86 blade servers globally.

1. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Franklin Vivar
Datacenter&Virtualization
Marzo 2013

2. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

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Cisco’s Commitment to Data Center
“I am very confident in our data center
strategy and in our ability to lead in this
market transition. Together with
Virtualization and Cloud, Data Center is
one of our five corporate priorities that will
help us drive growth and productivity for
our customers and partners.”

4. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Industry-Leading Innovation
Unified Data Center
2008
• Nexus
• MDS
• Nexus 1000V
• VM-FEX
• VSG
• UCS B-series
• UCS C-series
• FEX
• UCS Manager
• Service profiles
• NX-OS Open API
• NSM/CIAC
2012Open Resilient Secure Scalable
Network
Convergence
VM-Fabric
Integration
Fabric-Based
Compute
Infrastructure
Automation
Multi-Dimensional
Fabric Span
•FabricPath/FEX
•OTV/LISP
•VXLAN

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IT Solutions Enabled By Unified Fabric
Eliminate server I/O bottleneck
Connect virtual machines easily
Manage virtual machines networking easily
Remove Barriers To Virtualization
Unify LAN & SAN
Simplify Operations and Management
Virtualize multiple network assets
Consolidate Infrastructure
Provide non-stop networking
Simplify data center interconnect
Scale with simplicity and resiliency
Simplify BC / DR
Network connectivity on-demand
Network capacity on-demand
Workload mobility on-demand
Enable Cloud Computing

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Leading with Innovation
NX-OS
Nexus 7K
• Industry leading scale and density
• Enabling scalable fabrics: FabricPath
• High-Availability with hitless ISSU
• Workload Mobility: OTV & LISP
• DC Consolidation: VDCs, FCoE
Nexus 2K
• Remote linecard for N5K & N7K
• 1GE & 10GE optimized options
with FCoE
• Consistent architecture for
blade and rack servers
Nexus 5K
• Low latency Non-blocking
• Unified ports: 1/10GE, FCoE,
2/4/8G FC
• Enabling Scalable Fabrics:
FabricPath
• Virtualization:Adapter FEX, VM-FEX
Blade Offerings
• Nexus 4K : 10GE FCoE blade
switch for IBM
• B22 HP: Fabric extender for
HP blade server chassis
Nexus 1K
• Visibility and security for
virtual machines
• Support for multiple hypervisors
• Services integration
Nexus 3K
• Ultra low latency 1/10/40GE
Switching
• Optimized for high-
performance workloads
• Rich L2/L3 features

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Nexus annual
runrate $2Billion+
Nexus Ports
10M+
NX-OS
Customers23,000+
Nexus
Chassis260,000+
76.1% DC Switching
Market Share 126%Y/Y
Growth/
73.8% 10GE
Market Share 254.6%Y/Y
Growth/
Gartner DC Ethernet Switches Vendor Worldwide 2010 Revenue Share, July ’11DC SWITCHING LEADER

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Computing Backup
Conectividad
Storage
Elasticand
SecureStorage
Elastic
Computing
OS& Apps
Management Services
VPN
Communication
Services
SVAs Security
Hosting2.0
“Proveer un pool de recursos de infraestructura elásticos y compartidos (virtual
network, virtual storage, virtual servers, etc), a través de nuestra red y Data
Centers, apalancando el posicionamiento Regional de los Servicios de TI”
Componentes de Servicio
Máquinas Virtuales
Almacenamie
nto
Respaldo
Servicios de TI en
Red, modulares y
escalables
Infraestructura
compartida a través
de virtualización y red
propia Telefónica
Cisco
Confidential
IAAS Cloud Service Solution

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60% less power, 70% less cabling, 25% faster VM deployment
“Cabling costs alone have dropped by about 70 percent in the new data center. The total cost for
provisioning a new server has fallen by about 25 percent. It now takes a day or less to provision a new
service, compared with a week to mount and cable a new server in the legacy data centers.”
http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns944/TSF_case_study.pdf
Integrated Services
Load Balancing
Firewall
Catalyst 6500
Server Access
Ease of QoS & Security per VM
Simplified Management
Nexus 5000/2000/1000V UCS
Provision a new
server within a few
minutes, compared
with 4-5 hours
previously
Nexus 7000
MDS 9000

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Maintained #2 in N. America
(23.3%) and #2 in the US
(23.6%)1
x86 Blade servers are growing
faster than the overall x86
computing market2
Source: 1 IDC Worldwide Quarterly Server Tracker, Q3 2012, November, 2012, Revenue Share 2 IDC Q3 2012 Server Forecaster, Based on x86 Blade Revenue
Worldwide
Americas
Maintained #3 worldwide in x86
Blades with 16.5%
UCS momentum is fueled by
game-changing innovation;
Cisco is quickly passing
established players
UCS After Only
Three Years
X86ServerBladeMarketShare,Q3CY121
UCS #3 with 16.5%
UCS #2 with 22.8%

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UCS impacting growth of
established vendors like HP
Legacy offerings flat-lining
or in decline
Cisco growth out-pacing the market
Customers have shifted 16.5%
of the global x86 blade server
market to Cisco and over 23%
in North America (Source: IDC
Worldwide Quarterly Server Tracker, Q3 2012
Revenue Share, November 2012)Source: IDC Worldwide Quarterly Server Tracker, Q3 2012 Revenue Share, November 2012
Worldwide X86 Server Blade Market Share
Demand for Data Center Innovation Has Vaulted Cisco Unified Computing System
(UCS) to the #3 Leader in the Fast-Growing Segment of the x86 Server Market
Market Appetite
for Innovation
Fuels UCS Growth
UCS #3 and
climbing

13. © 2011 Cisco and/or its affiliates. All rights reserved. 13
Figure 1. Magic Quadrant for Blade Servers
Source: Gartner (March 2012)
Figure 1. Magic Quadrant for Blade ServersFigure 1. Magic Quadrant for Blade Servers
Figure 1: Magic Quadrant for Blade Servers
Source: Gartner (March 2012)
This graphic was published by Gartner, Inc. as part of a
larger research document and should be evaluated in the
context of the entire document. The Gartner document is
available upon request from
http://www.gartner.com/reprints/cisco-datacenter?id=1-
19KYF6B&ct=120306&st=sb
Gartner does not endorse any vendor, product or service
depicted in its research publications, and does not advise
technology users to select only those vendors with the
highest ratings. Gartner research publications consist of
the opinions of Gartner's research organization and
should not be construed as statements of fact. Gartner
disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
11,000 Customers World-Wide
500 Latam customers, 230 repeat
Huge opportunity yet!!

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SAN
LAN
SAN
LAN
MGMT MGMT
 Over the past 10 years
 An evolution of size, not
thinking
 More servers & switches
than ever
 More switches per server
 Management applied, not
integrated
 An accidental architecture
 Result: Complexity
 More points of
management
 More difficult to maintain
policy coherence
 More difficult to secure
 More difficult to scale
Additional
LAN & SAN
Connections
Additional
Management
Connections
Multiple
Ethernet
Connections
Multiple
SAN
Connections
Separate
Remote
Management
per Chassis
Multiple
Management
Modules
Additional
Management
Connections
Additional
LAN & SAN
Connections

16. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
 Embed management
 Remove unnecessary
• Switches
• Adapters
• Management Modules
 Unify fabrics
 Power & Cooling
• Less than 1/3rd the
support infrastructure
• 63% open design
• Low power components
 Optimize virtualization
• Processor Density
• VM/host ratio
• 20+% I/O improvement
SAN
LAN
MGMT
SAN
LAN
MGMT
Multiple
Ethernet
Connections
Multiple
SAN
Connections
Separate
Remote
Management
per Chassis
Multiple
Management
Modules
Additional
LAN & SAN
Connections
Additional
Management
Connections
Additional
Management
Connections
Additional
LAN & SAN
Connections

17. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Standard APIs
UCS Manager
XML API
Integrate
Compute
Blades and
Rack Mount
Extended
Memory
2
Unify
Fabrics1
Fibre Channel
Ethernet
Management
Single Network
Layer
Optimize
For
Virtualization
4
Server
Personality
Abstraction
Virtual I/O
Awareness
F
E
X
F
E
X
Embed
Management3
Centralized
All Elements
Self Integrating
F
E
X
F
E
X
F
E
X
F
E
X
F
E
X
F
E
X
F
E
X
F
E
X
F
E
X
F
E
X
F
E
X
F
E
X
Scale
Without
Complexity
5
Capacity
Instead of
Management
Points
Fewer
Components

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FC TrafficFC HBA
Todo el
tráfico
sobre
10GE
En una
nueva
ethernet
DCB
CNA
CNA
FC TrafficFC HBA
NIC LAN Traffic
NIC LAN Traffic
NIC Mgmt Traffic
NIC Backup Traffic
IPC TrafficHCA
Unifief I/O (FCoE)
Menor cantidad de HBA/NICs por Servidor

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•Single, scalable integrated system
•Network + compute virtualization
•Dynamic resource provisioning
SAN B
Mgmt SAN ALAN

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Fabric Interconnect Cabling Options
Uplinks
Balance
40GB bandwidth
per chassis
FEX
A
B
Bandwidth
80GB bandwidth
per chassis
Scalability
20GB bandwidth
per chassis
Mix scalability, balance, and bandwidth options in a single
environment based on bandwidth needs

21. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Fabric
Extender
Architecture
Radically Simplified Network Access for Blades and VMs
Cisco® Fabric
Extender
Architecture
Unified
Fabric
UnifiedFabric
Ethernet
FibreChanel
Management
Virtual
Switch
Blade
Switch
Rack
Switch

22. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
• Rack and Blade form
factors in a common
resource pool
• Self Integrating
System
• Add capacity without
complexity
Cisco UCS
Fabric Interconnect
Cisco UCS
Fabric Extender
C-Series Rack Mount
Servers
Single Unified
System
B-Series Blade Servers

23. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Fabric
Extender
Architecture
Cisco® Fabric
Extender
Architecture
Cisco Fabric
Extenders
Cisco Virtual
Interface Cards
Cisco Fabric
Interconnects
Rack-Mount
Server
Virtual
Machines
Blade
Server
Physical Servers and VM’s Connect Directly to the Network

24. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
From ad hoc and
inconsistent…
…to structured, but
siloed, complicated
and costly…
…to simple, optimized and
automated
What does your data center organization look like?

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Includes UCS FI
Port License cost
Cisco and HP pricing publically available on
07/02/2011

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UCS Manager: Overview

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• Full Role based administration
• Pre-defined roles
• Customizable
Roles (via Privileges)
• Authenticate against external Directory
• Administrators involved in initial Setup.
– Network
– Server
– Storage
• Server Admin does most of the
ongoing administration
• Create organizations “Mgmt Domains”
• Map “Sub Admin’s” to organizations
LAN, SAN, and
Server Tasks Are
Grouped
Individually and
Require Explicit
Rights

29. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
OS / Hypervisor
Virtual DesktopDatabasesEnterprise Apps Business Analytics
HANA & BWA
RISC Migration
Unified Computing
Infrastructure
Compute
Network
Virtualization
Operating Systems
Applications
Information
VBLOCK
Cisco UCS
B-Series
Cisco UCS
Manager
Cisco Nexus®
Family Switches
NetApp FAS
10 GE & FCoE
Complete
Bundle
FLEXPOD STANDARD CONFIGURATIONS
Management
Power of the Ecosystem
Applications

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• Program to validate application
designs end-to-end
• For example, 141 pages on
XenDesktop/XenApp, covering all
technical aspects, including
compute, network and storage

31. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
WWW.CISCO.COM/GO/UCS