2. A plan of action designed to achieve a long-term or overall aim
A method or plan chosen to bring about a desired future, such as
achievement of a goal or solution to a problem
Managers have embraced tools such as TQM, benchmarking, and
re-engineering. Dramatic operational improvements have resulted.
3. • Operational effectiveness.
(perform similar activities better than rivals)
• Establish a different strategy that it can preserve.
• Comparable value at lower cost.
• Competative advantage.
(innovation)
4. • Segmentation strategy.
• Positioning strategy
(Specific area where they can beat rivals)
• Strategic fit.
(Fundamental in activities also important to competative
advantege and sustainability of advantage)