As the sales director of a local cosmetics brand that is targeting

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The Product Management and Product Marketing Roles are some of the most strategically important roles in an organization and when well executed, can help the organization consistently deliver products and services that are successful in the market and result in increased revenue, market share and profitability. But unfortunately, these are also some of the most misunderstood roles and too often are relegated to tactical duties and miss out on delivering the strategic value and impact that they could deliver to the organization. How do you ensure that your Product Management & Product Marketing team is consistently delivering strategic value? How do you know if the structure and process you have in place are right for your organization? How do you know if your team is doing all of the critical activities they should be doing? How do you know if you have the right people in these roles? The starting point is to do an Assessment of Your Product & Market Management Practices.

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MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE Objective This Marketing Plan assignment gives you the opportunity to practice develop an integrated business and marketing strategy for a product or service of your choice. This activity will make the course "come alive" through application of the principles from the textbook, course materials and threaded discussions. Assignments such as this also help you develop business-oriented communication skills. The development of this Marketing Plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information available about the industry and target market of the product or service you choose. Remember that this is a Marketing Plan and not a Business Plan. You are not creating a business, but creating the Marketing Plan for an existing product or service. Thus, your focus should not be on the company or its products, but on how to market the product or service that you have chosen. Provide enough background and history to put the marketing plan in perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your internal and external environment. Establish your goals and objectives. Analyze the information developed, and only then begin defining your target market, and specifying the specific marketing strategies." Do not simply report on how a company markets its goods or services. You should instead say what type of marketing you would propose. Your instructor will look at your Marketing Plan from the point of view of a business proposal. Have you thought through and considered your options? Have you provided details of your proposal? Have you looked at the entire strategy - the “big picture” - while still considering the more operational elements that make for successful implementation? How well written and persuasive is the plan? Guidelines In developing your content, try to demonstrate clarity of thinking, understanding, and application of basic marketing principles, and creative --- but realistic -- use of mar ...

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Marketing Plan and Budget Overview This assignment consists of two sections: 1. Marketing plan and sales strategy (an MS Word document). 2. Marketing budget (using the Business Plan Financials Excel Template). To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit. Reminders · Your company, whether it's a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year. · Be sure to follow the guidelines, whether you chose the snack food company or your own startup company. . Company of Your Choice Guidelines [DOCX]. Section 1: Marketing Plan and Sales Strategy In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you: 1. Revise the company’s target market based on the feedback received in the Week 3 discussion thread. . Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description. · Assess your chosen company’s market competition. . Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition. . When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product? · Be sure to detail your plan to differentiate yourself from the competition. · Outline the company's value proposition and create a marketing slogan/tagline for the product. · The value proposition tells your customers why they want to do business with you. · You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step. · Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective. · Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics. · Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response. Formatting Format your assignment according to these requirements: · This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. · Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides. · You must include headings in your paper for each major topic. · Include a cover page containing the assignment title, your name, the professor’s nam ...

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Retail Management : MKT340 Graded Project Lesson 5 Overview You’ll select a retailer and research, examine, and report your findings in the following three areas: 1. Strategic analysis 2. Store layout, design, and visual merchandising 3. Internet retailing You’ll answer a set of questions for each of the above-mentioned areas, using the information in your textbook, information from your research, and any other information you’ve learned to support your positions. 5.1 Prepare a report on a retailer's strategies, layout, design, visual merchandising, and internet retailing Retail Management READING ASSIGNMENT INSTRUCTIONS Project Specifications For this graded project, select a retailer that you’re interested in from the following list: American Eagle Outfitter Ann Taylor Apple Autozone Bed Bath & Beyond Best Buy Page 1Copyright Penn Foster, Inc. 2019 Course Version: 1 Costco CVS Caremark Dollar General Family Dollar Finish Line Foot Locker Home Depot Kohl’s Kroger Lowe’s Macy’s Men’s Warehouse Michaels Nordstrom Office Depot Pep Boys PetSmart Pier 1 Imports Ross Stores Safeway Staples Target Tiffany & Co. Walgreens Wet Seal Whole Foods Market Zales You’ll prepare a paper and presentation using APA format about your chosen retailer. Your project will contain the following sections: 1. Title Page 2. Strategic Analysis 3. Store Layout, Design, and Visual Merchandising 4. Internet Retailing 5. Works Cited With the exception of the title page, each section should begin on a new page and should be labeled with the appropriate header. For example, the header for the Strategic Analysis section would be Strategic Analysis. The questions for each section should be typed using a word-processing program. Each answer for that section should be labeled by its number/designation and question and should be answered in an essay/paragraph format. Page 2Copyright Penn Foster, Inc. 2019 Course Version: 1 This project requires you to research your chosen retailer, and you’ll need to find, cite, and reference a minimum of three sources of information using APA format. Do not summarize information without giving credit to the source from which it was drawn. Be sure to double-space your answers with left and right margins of 1 inch, flush left and ragged right. Use a plain 12-point font, such as Times New Roman. Section 1: Title Page The first section of your graded project is the title page, which requires the following information: Title (Retail Management) Your name Your student number Graded project number: 08068700 The date Section 2: Strategic Analysis Research All of the previously listed retailers are publicly held companies, meaning that you can access financial statements and annual reports. Many reports can be found at the SEC’s website, https://www.sec.gov (www.sec.gov/) , and annual reports can be found online at the company’s website or by calling the company and requesting a report ...

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918191ISMM1-UC 752SYSTEMS ANALYSISFall 2019 –.docx

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91 5 Rising Up from a Sea of Discontent The 1970 Koza Uprising in U.S.-Occupied Okinawa Wesley Iwao Ueunten Burn, burn, let the whole world burn! —Overheard by journalists during the Koza Uprising (Takamine, Shirarezaru Okinawa no beihei) I came across an account of a riot that occurred in Okinawa on December 20, 1970, that made its way to the front page of many major American newspapers but then suddenly disappeared from news coverage the next day. In the aft ermath of the “Koza Riot,” or what I choose to call the “Koza Uprising” because it was not merely a chaotic and mindless fracas (a point about which I will address later; see Figure 5.1), over seventy cars owned by Americans and a few buildings on the huge Kadena Air Force Base, for which the town of Koza served as an entertainment district, were burned by Okinawans. No such violent protest by Okinawans toward U.S. military occupation can be remembered before or since then. Th is chapter seeks to examine critically the historical and social context of the Koza Uprising; in doing so, it aims to reveal the nature of a tripartite relationship between Okinawa, the United States, and Japan. Th at is, the Koza Uprising took place against the backdrop of U.S. imperialism in Asia and its colonial rule over Okinawa. Japan had previously been the colonial ruler of Okinawa aft er forcibly annexing the former Ryûkyûan King- dom in 1879. Consequently, the U.S. takeover of Okinawa in 1945 was the transfer of control from one colonial ruler to another. However, Japan has benefi ted from U.S. colonial rule over Okinawa, as its postwar “economic miracle” was made possible by the U.S. military umbrella concentrated in Okinawa. In the postwar period, then, Japan became a “junior partner” to Militarized Currents : Toward a Decolonized Future in Asia and the Pacific, edited by Setsu Shigematsu, and Keith L. Camacho, University of Minnesota Press, 2010. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/ucsc/detail.action?docID=548047. Created from ucsc on 2019-12-21 09:09:27. C op yr ig ht © 2 01 0. U ni ve rs ity o f M in ne so ta P re ss . A ll rig ht s re se rv ed . 92 · WESLEY IWAO UEUNTEN the United States’ hegemonic infl uence in Asia; Japan’s defeat meant that it was forced to acquiesce to a subordinate status under the United States, but it did not mean giving up dominant status over other Asian countries. Okinawa became the “keystone” in this unholy alliance by allowing Japan to contain the most blatant aspects of U.S. domination in a place far enough away to remain out of the consciousness of the general American and Japanese populations but near enough to off er the benefi ts of U.S. military presence. Even now, about 20 percent of Okinawa, the main island in the Ryûkyû Archipelago, is occupied by U.S. military bases. About 75 percent of all U.S. military facilities in Japan are located in Okinawa, despite t.

915Rising Up from a Sea of DiscontentThe 1970 Koza.docx

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96 | Young Scholars in Writing Feminist Figures or Damsels in Distress? The Media’s Gendered Misrepresentation of Disney Princesses Isabelle Gill | University of Central Florida A gender bias seems to exist when discussing Disney princesses in entertainment media that could have significant consequences for girls who admire these heroines. Prior research and my own extensions have shown that modern princesses display almost equal amounts of masculine and feminine qualities; however, my research on film reviews shows an inaccurate representation of these qualities. These media perpetuate sexist ideals for women in society by including traditionally feminine vocabulary, degrading physical descriptions, and inaccuracies about the films, as well as syntax and critiques that trivialize the heroines’ accomplishments and suggest the characters are not empowered enough. The reviews also encourage unhealthy competition between the princesses and devote significantly more words to these negative trends than to positive discussions. These patterns result in the depiction of the princesses as more stereotypically feminine and weak than is indicated by the films themselves, which hinders the cre- ation of role models for girls. Despite significant strides women have made toward combatting sexism in American society, news and entertainment media representations of women continue to be one of the many obstacles left before reaching equality. Numerous studies have identified gender bias in the ways media represent women (Fink and Kensicki; Niven and Zilber; Shacar; Wood). Media tend to favor representations of women who are “traditionally feminine” as well as not “too able, too powerful, or too confident,” over more complex representations (Wood 33). For example, research by Janet Fink and Linda Jean Kensicki shows that when media aimed at both men and women discuss female ath- letes, their focus is on sex appeal, fashion, and family rather than athletic accomplishment. Female scientists as well as female members of Congress also fall victim to this trend. Interviews with male scientists often portray them as primarily professionals while interviews with female scientists tend to reference their professionalism while high- lighting domesticity and family life (Shacar). Similarly, media descriptions of the female members of Congress focus on domestic issues even though the congresswomen portray themselves as having diverse interests (Niven and Zilber). In sum, biased, gendered representations of women are common in various forms of media. Media misrepresentation of women in these ways can lead to significant social consequences, such as reinforcing anti- quated gender roles and diminishing the perception of women’s impact on society (England, Descartes, and Collier-Meek; Fink and Kensicki; Graves; Niven and Zilber; Shacar; Wood). Since media are Gill | 97 Gill | 97 likely one of the most p.

96 Young Scholars in WritingFeminist Figures or Damsel.docx

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