As the sales director of a local cosmetics brand that is targeti

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Title of the assignment. Use it in the front page and as your initial heading in the paper. Use it as a level one heading. Level one heading: Centered, bolded, upper- and lower-case letters. (All of them). Use it as a level two heading. Level two heading: Left margin, bolded, upper and lowercase letters. (All of them). The assignment should be in Word format. Use the APA style, 7th edition. At the left, the information for the front page. Do not include the instructions in the assignment. References are a must. Look for the information about APA style that I posted as a private message. MKT/574 v1 Strategic Marketing Plan MKT/574 v1 Page 2 of 2 Strategic Marketing PlanPart A: Environmental Analysis and SWOT Analysis (Due in Wk 2) Company Description Describe the company you are designing the plan for. Include: · Mission Statement · Vision Statement · Product line description · Company information, such as the size of the company Environmental Analysis Analyze the forces that affect the company and marketing efforts. Competitive Forces Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.Economic Forces Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.Political Forces Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.Legal, Regulatory, and Ethical Issues Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.Technological Forces Analyze whether your company will be affected by emerging technologies or trends in hardware and software industriesSocial Forces Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets. Review Current Marketing Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing. SWOT Analysis Assess your company’s strengths, weaknesses, t ...

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Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand. Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan

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Do you have a sales plan? Are you tired of constantly failing at meeting your sales goals? Or is the confusion of how to create one lingering in your head? A well-laid sales plan is crucial regardless of the size of the business or industry. Therefore, the focus of a sales plan should be on your objectives, potential obstacles, and necessary actions at every stage. Whether you are an entrepreneur, sales executive, or sales manager, developing a sales plan will help you achieve your goals. So, if your current plan isn’t working, it’s time to conduct a deeper analysis for better results. Collect Relevant Sales Data and Study Current Trends Understanding past data is crucial to creating a compelling future strategy. For example, what were your sales like in the past few years? Did your previous strategy help you achieve your sales goals? Collecting this information can help you understand the trends in the industry. Analyzing these trends means diving deep into closed and non-closed sales and company and product performance. As a result, you will establish an excellent foundation for your upcoming sales plan. Here are some tips for analyzing sales data and trends: Identify the average deal size per team member by dividing the total number of deals by the total amount that comes in. Make it a point to measure this metric monthly or quarterly. It will help you understand if your deals align with the company’s vision and set objectives. You’ll get an idea about potential risks and give relevant insights on larger deals. Calculate the percentage of leads that convert into customers. It will help you understand the number of leads required to achieve your business goals. You also get an idea about the quality of leads acquired by the sales team. Target specific metrics to ensure you spend time closing the right leads. For example, target the time spent in closing each deal. Understand why it takes longer in specific scenarios. Evaluate product performance to ensure you spend your energy selling the products in demand. For instance, research which products are purchased together and analyze the seasonal sales trends. Analyze overall company performance to identify new opportunities Lastly, ask for feedback from your repeated buyers to understand the trends better Set Specific Sales Objectives Measuring progress becomes difficult without specific objectives. The sales planning process must begin with setting clear goals or targets to achieve. Here are some examples of sales objectives you can refer to: Increase the monthly or annual revenue by 15% Reduce monthly customer churn rate Increase the number of units sold in a month Boost profit margin by 15% Increase customer lifetime value by 20% Reduce the customer acquisition rate by 10% Increase the number of qualified leads per month by 12% Reduce the sales cycle time by 8% Increase monthly win rates by 8%

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96 | Young Scholars in Writing Feminist Figures or Damsels in Distress? The Media’s Gendered Misrepresentation of Disney Princesses Isabelle Gill | University of Central Florida A gender bias seems to exist when discussing Disney princesses in entertainment media that could have significant consequences for girls who admire these heroines. Prior research and my own extensions have shown that modern princesses display almost equal amounts of masculine and feminine qualities; however, my research on film reviews shows an inaccurate representation of these qualities. These media perpetuate sexist ideals for women in society by including traditionally feminine vocabulary, degrading physical descriptions, and inaccuracies about the films, as well as syntax and critiques that trivialize the heroines’ accomplishments and suggest the characters are not empowered enough. The reviews also encourage unhealthy competition between the princesses and devote significantly more words to these negative trends than to positive discussions. These patterns result in the depiction of the princesses as more stereotypically feminine and weak than is indicated by the films themselves, which hinders the cre- ation of role models for girls. Despite significant strides women have made toward combatting sexism in American society, news and entertainment media representations of women continue to be one of the many obstacles left before reaching equality. Numerous studies have identified gender bias in the ways media represent women (Fink and Kensicki; Niven and Zilber; Shacar; Wood). Media tend to favor representations of women who are “traditionally feminine” as well as not “too able, too powerful, or too confident,” over more complex representations (Wood 33). For example, research by Janet Fink and Linda Jean Kensicki shows that when media aimed at both men and women discuss female ath- letes, their focus is on sex appeal, fashion, and family rather than athletic accomplishment. Female scientists as well as female members of Congress also fall victim to this trend. Interviews with male scientists often portray them as primarily professionals while interviews with female scientists tend to reference their professionalism while high- lighting domesticity and family life (Shacar). Similarly, media descriptions of the female members of Congress focus on domestic issues even though the congresswomen portray themselves as having diverse interests (Niven and Zilber). In sum, biased, gendered representations of women are common in various forms of media. Media misrepresentation of women in these ways can lead to significant social consequences, such as reinforcing anti- quated gender roles and diminishing the perception of women’s impact on society (England, Descartes, and Collier-Meek; Fink and Kensicki; Graves; Niven and Zilber; Shacar; Wood). Since media are Gill | 97 Gill | 97 likely one of the most p.

96 Young Scholars in WritingFeminist Figures or Damsel.docx

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