3. How much of a big
thing?
● The average person spends 1-40
minutes on each
● Total time spent browsing social
media is on average 2 hours
● Average amount of free time is
approximately 4 hours
8. It seems like people don’t know what we do. I don’t know if
social media marketing is worth it. People don’t see
interested in my product/service. I don’t know if my social
media strategy is working.
Responses
9. It seems like people don’t
know who we are or what
we do.
11. Phone calls & store visits
Display advertising
Consumer is reading a blog on the
healthiest fast food options and
Chipotle appears with coupons,
encouraging store visits.
Search advertising
Consumer searches for
“easy catering” and Chipotle
appears, encourages phone
call to place orders.
Facebook ads
Consumer is on their mobile phone,
(their job title on Facebook is listed as
Catering Manager) and a Chipotle ad
appears encouraging phone calls for
catering options.
Geo-Fencing
Consumer enters the Geofence of
Chipotle competitor (Taco Bell) and
for 30 days afterwards they see
Chipotle ads encouraging visits
which is tracked via the conversion
zone
Reservations, consultations, appointments & visitors
Understand your clients problems can help provide direction and make sense for your agencies social media strategy and where to focus your time.
Do not talk at them.
Facebook posts and strategic Facebook advertising campaigns, on the other hand, are relatively inexpensive and can actually target very specific demographics of people. Your expensive TV commercial or billboard probably won’t sell custom patios to children, but your social marketing doesn’t have to waste a even a penny marketing to those little tikes in the first place
Many marketing companies are looking at add to the analytics reporting
Online reputation is a very hot buzzword with businesses right now. We offer the ability to see in-depth information about your client’s online word of mouth.
Monitor for reviews on influential sites like Google and Facebook. We also cover sites with specific business categories like Cars.com in the automotive space, Zomato for the restaurant industry, and RateMD's for health & medical.
Qualifying question: Speaking of which, are your clients/prospects clustered in any particular business category?
From this dashboard, your clients can easily see which reviews they need to respond to. We even provide helpful tips on how to respond to both positive and negative reviews.
They can even grab their five-star reviews, and in one click, share them with their followers on social media!
Every review the business receives triggers an email alert, so your client can learn about the review within 24 hours, and take action on the issues raised.
Provide a solution to their problem.
We have learned through our partners that the most lucrative offerings are fully managed services.
However, providing the fulfillment work for these packages — such as generating new reviews and responding to them — takes up a lot of time.
Additionally, your agency may want to offer other fully managed services, such as manually claiming listings, creating engaging social posts, or building websites.