Communicating the Value of Meetings

1. COMMUNICATING THE VALUE
OF MEETINGS

2. Welcome
Michael Dominguez
Co-Chair, Meetings Mean
Business Coalition
Senior Vice President & Chief
Sales Officer, MGM Resorts
International

3. Review the mission and strategy of Meetings Mean
Business (MMB).
Discuss the value proposition of face-to-face meetings
for individuals and businesses.
Learn how to communicate the unique benefits of in-
person meetings.
Showcase available tools and resources to become a
meetings industry advocate in your organization and
more broadly.
Today’s Goals

4. Why Meetings Matter
Face-to-face interaction is the platform where deals
are struck, relationships are forged and ideas are
generated. That’s what Meetings Mean Business
(MMB) is all about: showing what business meetings,
conferences, conventions, incentive travel, trade
shows and exhibitions collectively do for people,
businesses and communities.

5. Meetings Mean…
Personal
Connections
Positive
Business
Outcomes
Strong
Communities
The added value brought to the bottom-
line through face-to-face interaction and
personal relationships simply cannot be
replicated.
Meetings and events drive corporate
revenues, deliver profits, help win
customers, close new deals and
develop high performing talent.
The industry contributes to local and
regional economies across the
country. From coast to coast jobs are
created, revenue is generated and
communities are supported.

6. Understanding the
business value

8. Why Business Leaders Value Meetings

9. Business Leaders Survey: Findings

10. Making the case for ROI

12. The Economy of Meetings: Findings

13. The Economy of Meetings: Findings

14. Talking about the
industry’s value

15. Key Themes
Effectiveness
Efficiency
Collaboration
Innovation
Increased profits and productivity
Workforce development, education and training
Economic driver

16. Personal Connections
Face-to-face meetings more effectively capture the
attention of participants, inspire positive emotional
climates and drive collaboration.
Meetings create a shared sense of purpose and
camaraderie that positions an organization for
success.
When people meet face-to-face, relationships are
developed in a way that technology cannot
recreate or match.

17. Positive Business Outcomes
Organizations depend on face-to-face meetings to
win new customers, close new deals and develop
high-performing talent. The business outcome of
a face-to-face meeting far exceeds any other.
The ability to sit down one-on-one with colleagues
and leaders across industries provides for instant
collaboration and real-time productivity.
Conventions and conferences are platforms for
education and workforce training.

18. Using available tools and
resources

19. MMB Website
Visit the site at http://www.meetingsmeanbusiness.com/
The site features a
communications toolkit,
industry data library and
newsroom

20. MMB Toolkit

21. Sidebar Blog
A hub for coalition
members and third party
validators to discuss a
range of relevant topics,
including the value of
government meetings and
cost of federal travel
restrictions.

22. MMB App

23. Social Media
• @MeetingsMeanBiz
• Primary tool for
spreading MMB
owned messaging
• Campaign hashtag
#MMBusiness
• An intimate group for
coalition members
and broad industry
enthusiasts
• 3-4 discussion topics
per month for posted
by industry influencers

24. Becoming a meetings
industry advocate

25. Get Involved
Help to tell the value story using the MMB Toolkit
Share real world examples of how face-to-face
meetings make a difference, in-person and through
traditional and social media
Follow us on Twitter @MeetingsMeanBiz
Download our App
Encourage your colleagues to get involved
Participate in Global Meetings Industry Day on April
14

26. For More Information
26
Visit www.meetingsmeanbusiness.com
Follow @MeetingsMeanBiz
Download the MMB App