Use this template to track and report your Facebook metrics weekly, fortnightly or monthly. The charts are created in Excel and you'll need to track the numbers in there before copying and pasting the charts for each new report period.

1. FACEBOOK PERFORMANCE REPORT
Week 17
April 20-26, 2015
YOUR
LOGO

2. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
How to use this report template
Use this template to track metrics used in the Social Media ROI Framework. All the
charts are created in Excel and you’ll need to track the numbers in there before
copying and pasting charts for each new report.
The report can be compiled weekly, fortnightly, monthly or even quarterly. It can be
adapted to report on the other social channels since the Social Media ROI
Framework is channel agnostic.
Don’t forget, if your online conversion point is not e-commerce, you will need to
remove the Revenue metric.

3. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
Facebook Performance KPIs
Week 17 (April 20-26)
KPI
Engagement
Rate
(ER)
Community
Growth Rate
(CGR)
Click
Through Rate
(CTR)
Reach
Wk17
0.250% 1.00% 2.50%37,500
0.085% 0.70% 0.25%23,467
26% 3%
WoW
change:
Target
49% 19%
Wk16
0.114% 0.59% 0.24%46,332
Conversion
Rate
(CVR)
Revenue
0.10% $1,000
0.04% $706
27%33%
0.03% $554
= benchmarked competitively
& historically
= benchmarked historically

4. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
Engagement Community growth Click throughs
Facebook page Posts by
page
Likes, Comments
& Shares
ER ER +/-
WoW
Total fans New fans CGR CGR +/-
WoW
Link
clicks
CTR CTR +/-
WoW
Your Brand
/yourFBpageURL
4 167 0.085% Down 26% 49,100 340 0.70% Up 112% 242 0.25% Up 3%
Competitor 1
/competitorFBpageURL
6 790 0.121% Down 45% 108,654 540 0.50% Up 261% 306 0.06% Down 58%
Competitor 2
/competitorFBpageURL
2 1,086 0.655% Up 26% 82,953 1,496 1.84% Down 58% N/A N/A N/A
Competitor 3
/competitorFBpageURL
11 4,156 0.192% Up 130% 196,350 1,047 0.54% Up 57% 2,415 0.20% Up 69%
Competitor 4
/competitorFBpageURL
14 425 0.057% Up 43% 53,705 346 0.65% Down 15% N/A N/A N/A
Competitor 5
/competitorFBpageURL
12 114 0.012% Down 10% 77,653 92 0.12% Down 32% 34 0.01% Up 16%
AVERAGE 8 1,226 0.175% Up 16% 114,171 625 0.65% Down 27% 848 0.13% Up 16%
Facebook Competitor Benchmarking
Week 17 (April 20-26)
FB
logo
FB
logo
FB
logo
FB
logo
FB
logo
FB
logo

5. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
Total Reach
4,019 3,674
1,091
4,439
17,025
15,687
25,342 19,221
-
500
1,000
1,500
2,000
2,500
-
5,000
10,000
15,000
20,000
25,000
30,000
Week 14 Week 15 Week 16 Week 17
Uniqueengagedusers
TotalReach
Organic reach Paid reach Unique engaged users

6. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
0.000%
0.100%
0.200%
0.300%
0.400%
0.500%
0.600%
0.700%
0.800%
0.900%
1.000%
Week 14 Week 15 Week 16 Week 17
EngagementRate(ER)
Your Brand
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Average
Engagement Rate (ER)
Insert annotation Insert annotation
Insert annotation

7. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
Week 14 Week 15 Week 16 Week 17
CommunityGrowthRate(CGR)
Your Brand
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Average
Community Growth Rate (CGR)
Insert annotation
Insert annotation

8. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
Week 14 Week 15 Week 16 Week 17
ClickThroughRate(CTR)
Your Brand
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Average
Click Through Rate (CTR)
Insert annotation Insert annotation

9. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
$-
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
$700.00
$800.00
0.00%
0.01%
0.01%
0.02%
0.02%
0.03%
0.03%
0.04%
0.04%
0.05%
Week 14 Week 15 Week 16 Week 17
Revenue
ConversionRate(CVR)
Revenue Conversion Rate
Conversion Rate (CVR) & Revenue

10. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
About KPIs
This report uses the following KPIs to assess performance week on week against historical
performance and against competitors:
=
Likes + Comments + Shares
Posts
Page Fans
x 100
=
(This period – Last period)
Last period
x 100
=
Clicks on links
Posts with links
Page Fans
x 100
=
Number of conversions
Clicks on links
X 100
=
Revenue generated
from social posts
Calculation
Engagement
Rate
(ER)
Community
Growth Rate
(CGR)
Click
Through Rate
(CTR)
Reach
Conversion
Rate
(CVR)
Revenue
= benchmarked competitively
& historically
= benchmarked historically
KPI
=
Number of unique
people who saw our
content

11. FACEBOOK PERFORMANCE REPORT WEEK 17 2015
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