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Word of Mouth Marketing Research: Coworkers are Key WOM Influencers

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GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

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Coworkers are Key WOM Influencers 8/6/2008 ,[object Object],[object Object],[object Object],1. At-Work Consumer Media & Shopping Behavior survey , BIGResearch, 2008; 2. Online vs. offline buzz study , Keller-Fay and OMD, 2008

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