Stand Out: How To Push the Envelope and Explode Your Brand with Bleeding Edge Content Marketing
•
1 like•61 views
Jason Falls, Conversation Research Institute Videos from this presentation below… KyForKy Commercial: vimeo.com/175216375 KyForKy Case Study: vimeo.com/199210715 Recruiting Example: https://www.youtube.com/watch?v=gZlndA81aok Cisco Valentines Commercial: https://www.youtube.com/watch?v=Z8MWl9UGwQo
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Stand Out: How To Push the Envelope and Explode Your Brand with Bleeding Edge Content Marketing
Similar to Stand Out: How To Push the Envelope and Explode Your Brand with Bleeding Edge Content Marketing (20)
More from Social Fresh Conference
More from Social Fresh Conference (20)
Recently uploaded
Recently uploaded (20)
Stand Out: How To Push the Envelope and Explode Your Brand with Bleeding Edge Content Marketing
- 1. STANDUP, STANDOUT HOW TO PUSH THE ENVELOPE AND EXPLODE YOUR BRAND WITH BLEEDING-EDGE CONTENT MARKETING Silena Denik
- 5. It disrupts your normal It captures your attention It triggers an emotion It makes you HAVE to share it WHATMAKESCONTENTSTANDOUT?
- 6. Great ideas exist somewhere between the obvious and the absurd Ceralytics
- 7. OBVIOUS
- 8. ABSURD
- 9. EXAMPLES
- 10. TWITTERCONTENT
- 11. SOCIALENGAGEMENT DREW BOMHOF Samsung Canada Social Media Manager Via Cheil Canada
- 17. HOWTOSTANDOUT AUDIENCE •Learn everything about them •Embed yourself EMOTION •Ask what makes them say “Holy Smokes! ACTION •Make it easy to share •Tell them to share
- 18. ONESIZEDOESNOTFITALL Twitter/Facebook/Video/Instagram •Instant Reaction/Comment •Share Blog Post •Instigate Response, Thought, Discussion •Share White Paper •Instigate Discussion •Incorporate in Planning
- 19. CONTENTBRAINSTORM What Do You Know? What Can You Teach? What Can You Share? How Can You Entertain? How Much Can You Incent?
- 20. CONTENTBRAINSTORM How can you wrap what they want around that? Information Instruction Entertainment
- 22. Brainstorm. Mindmap. Play to Generate Creativity. But stop hoping your product shot will drive engagement. Do The Work! Questions? Need Help? | www.jasonfalls.com | jason@jasonfalls.com