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Branding and LinkedIn-How to break through the clutter.

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This presentation offers a compelling reason to expand your branding to include LinkedIn. Today's marketplace requires proactive updates, communication, and refined and targeted branding efforts. For some simple guidlelines and tips review this content. You will find insights and suggestions that could make Shift Happen.

Published in: Business, Technology
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Branding and LinkedIn-How to break through the clutter.

  1. 1. Creating Brand Insistence AWARENESS ACCESSIBILTY VALUE RELEVANT DIFFERENTIATION EMOTIONAL CONNECTION
  2. 2. Learn from the internet & social media Stop “shoulding”
  3. 3. -1- Pre-Plan Get down to work right away
  4. 4. -2- Identify Your Brand
  5. 5. -3- Do your homework
  6. 6. -4- Mention a recent newsworthy event
  7. 7. -5- Target Your Audience
  8. 8. Offer better than the status quo A strong value proposition always includes movement.
  9. 9. Offer better than the status quo Here are some words to use…
  10. 10. Offer better than the status quo INCREASE CUT IMPROVE SAVE ACCELERATE REDUCE ENHANCE STRENGTHEN IMPROVE GROW BALANCE FREE UP ELIMINATE MINIMIZE REVITALIZE MAXIMIZE
  11. 11. -6- Share a fresh perspective
  12. 12. -7- Eliminate any self-serving verbiage
  13. 13. -8- Sound like a trusted peer
  14. 14. -9- Talk in a calm voice
  15. 15. -10- Stop SM talking without an outline You have 30 seconds on voicemail-less on social media (SM). Think…elevator speech.
  16. 16. Tighten Your Social Graph
  17. 17. Your Social Graph…
  18. 18. Your Social Graph…
  19. 19. Tap Into Your Experience
  20. 20. Your Past S A E S 1. Former Employers 2. Former Customers 3. Business Partners 4. Other Friends from Business
  21. 21. Tap into your Network
  22. 22. Foster a Strong Referral Community
  23. 23. InBox & Groups Scan News & Updates InBoxes
  24. 24. Talk To Me LinkedIn: www.linkedin.com/in/jamesfeldman Twitter: @ShiftHappensNow Hashtag: #shifthappens www.shifthappens.com

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