Social Beat carried out a survey on Digital Marketing in April. The results from the survey provide useful insights into the upcoming trends and relevance of social/digital media for businesses to grow and expand.

1. A look into insights from the Social Beat
survey on Digital Marketing

2. Demographics of the survey: Respondents were spread across different industry
verticals

3. Usage of Social Media: 76% of the companies already use social media in some form

4. Respondents felt the top-3 objectives of the social media marketing were
Goal from Social media: Build brand awareness and a community
Brand Awareness Customer Engagement Generating leads

5. Relevance of Social Media: Over 91% feel social media is relevant in their industry

6. Facebook & Twitter are the top two channels, followed by YouTube
The quick rise of YouTube as a medium for digital marketing
emphasizes the changing trend from “Look n Feel” to “Watch n
Experience”
2010-2012 period saw the rise of pictures as the prominent
medium but the now the focus has changed to videos

7. Majority of companies with in-house teams are spending more than 18 hours on the
internet

8. 33% of the companies are ready to spend around Rs. 50000 to Rs. 1 Lakh or more (per
month) on their social media marketing initiatives.

9. Almost all wants to have a digital strategy but
Either they do not know how to leverage the digital medium to boost
their business
Or they do not have the required expertise effectively handle it.
Facebook & Twitter are the top two channels, followed by YouTube and LinkedIn

10. No matter how well-known the business is, if we are ignoring
the digital media, we are clearly losing a chunk of our
business.
How big the chunk is, depends on the industry. But
clearly, we would not like to end up on the wrong side.
It is about money. If it is able to drive the revenues for a
business, then definitely it is not just a concept.
It is for real and here to revolutionize the way marketing
is done traditionally.

11. It is not just about likes and shares for companies, it is also about converting
them into tangible benefits for the company, i.e. sales and revenues
ROI
Like Sales,
Greater Revenues
Business leads

12. The biggest ROI is that
Your business will still exist 10 years down the line
How do we measure ROI ?

13. For one of our healthcare clients which is already a leading name in the industry, had a
300% boost in the number of leads generated via digital media. Now, since this result is
the impact of social media marketing on an established players business, that clearly
says something big regarding the impact digital media is having on businesses
Results speak for themselves

14. Mail us: team@socialbeat.in
OR
Visit us: www.socialbeat.in
Digital Marketing. Focus on Results.