1. Case Study on Groupon Bolivia
About
Groupones Bolivia is a city guide that provides big discounts to discover the city and meet thousands of
fun activities to do as well as thousands of products to buy. Groupones Bolivia’s major aim is to provide
best experiences of Bolivia with heavy discounts on deals.
Challenges
For them, major challenge is to create an interest in people to buy coupons online every day. In order to
achieve this aim, they conducted a major campaign across social media channels to increase their reach.
Photo Contest 2012
Groupones Bolivia ran a photo contest on “Your experience EXPOCRUZ 2012” by using SocialAppsHQ’s
Photo Contest on Facebook. In this campaign, fans were asked to submit their photo alone or with
anywhere within the exhibition field (Exprocruz). Winners were rewarded with interesting offers like ‘1st
Place-the value of 600 rumps’, ‘2nd place – the value of 250 rumps’, ‘3rd place- the value ’ etc available on
their platform.
With the help of SocialAppsHQ’s easily customizable app, Groupones Bolivia fully internationalized the
content for photo contest to reach their audience.

2. Results
With 16 Entries and 4000+ Votes, Groupones Photo Contest Campaign was huge success. Consumers
learned about the “deal-of-the-day” every day through Facebook, Twitter & other social media
channels. This increased fans to their Facebook page, increased their email list and ultimately led to
increase in sales.
Groupones is continually engaged in social media marketing after their initial success as it helps them
with creating value as well as in positioning themselves as a fun brand for both consumers and
corporations.