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Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS - 611: Rural Marketing
School of Management Studies INDIRA GANDHI
NATIONAL OPEN UNIVERSITY MAIDAN GARHI,
NEW DELHI – 110 068

2. ASSIGNMENT
Course Code : MS-611
Course Title : Rural Marketing
Assignment No. : MS-611/TMA/Sem-II/2020
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the
Coordinator of your Study Centre on or before 31st
October, 2020.
1. How do environmental variables like available infrastructure and rural
politics affect rural marketing? Explain giving suitable examples.
2. What would be a suitable media-mix for the following products for rural
markets in your region? Given reasons for your answer in each case.
(a) LED bulbs
(b) Cooking Oil
3. Suggest some possible areas where Rural Marketing Research could
find increasing application in India.
4. Describe the different types of promotional pricing methods used for
rural markets. What type of promotional pricing would you use for the
following and why? (attempt any one)
(a) Biscuits
(b) Electric Fans
5. India’srefrigerator market ishighly competitive with a large number of brands. There is
a surplus supply, with all the manufacturers coming out with new strategies. An
existing player now wantsto focuson the rural marketsasurban saleshave stagnated.
The company plans to customise its products with special attention to rural markets.
Suggest a suitable marketing strategy to the company for entering rural markets.
Dear students, get latest IGNOU MBA Solved assignments by professionals.
Mail us at : help.mbaassignments@gmail.com
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