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1. Dear students, get latest IGNOU MBA Solved assignments by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
Management Programme
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS-68: MANAGEMENT OF MARKETING COMMUNICATION AND ADVERTISING
School of Management Studies INDIRA GANDHI
NATIONAL OPEN UNIVERSITY MAIDAN GARHI,
NEW DELHI – 110 068

2. ASSIGNMENT
Course Code : MS–68
Course Title : Management of Marketing Communication & Advertising
Assignment Code : MS-68/TMA/SEM –II/2020
Coverage : All Blocks
Note: Attempt all the questions and submit your assignment to the coordinator of
your study centre on or before 31st
October, 2020.
1. (a) What is marketing communication?
Discuss the importance of marketing communication process between the
marketer and the consumer. Take any example that you are familiar with
and explain the communication process.
(b) What are the behavioral variables that are significant in designing and
delivering advertising communication? Discuss
2. (a) Pickup and identify any product/ brand in the recent past of your choice and examine the
possible planning framework of promotional strategy ( you can make assumptions)
(b) Explain the concept of creativity in advertising. Discuss with suitable
examples the various types of creative associations used in advertising.
3. (a) What is media planning? Explain the characteristics of each of the
advertising medium with their advantages and limitations.
(b) Explain the importance of sales promotions in a FMCG company with Pan
India operations.
Distinguish consumer promotions from trade promotions with suitable illustrations.
4. (a) Why public relations are important in marketing function? Discuss the
ways in which public relations can enhance the impact of advertising.
(b) What isan advertising agency? Explain the structure of an advertising agency? Discuss
the role and functionsof advertising agency in offering their servicesto their client.
Dear students, get latest IGNOU MBA Solved assignments by professionals.
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