Business marketing

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Business marketing is about B2B or business to business marketing. Business with customers is one aspect of business and business with another business is totally a new frontier. The slide is about how effectively can business marketing strategies be contemplated.

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Business marketing

  1. 1. Business Marketing<br />Marketing Assignment Course<br /> HelpWithAssignment.com<br />
  2. 2. Business Marketing<br />Business marketing is the practice of conducting business with peers. <br />Trading not just with consumers but with producers or businesses as well. <br />This is called Business-2-Business or in short B2B marketing. <br />Each and every product that is produced is not always suitable for domestic consumers. <br /> HelpWithAssignment.com<br />
  3. 3. Business Marketing<br />There are many products which only businesses or business houses want. <br />Machines which are used to produce other machines are sold to businesses. <br />So, the marketing of these products and services is called business marketing or B2B business. <br /> HelpWithAssignment.com<br />
  4. 4. Business Marketing<br /> B2B marketing strategy<br />B2B Branding: B2B branding is different in some crucial ways, including the need to closely align corporate brands, divisional brands and product/ service brands and to apply your brand standards to material often considered informal such as email and other electronic correspondence.<br /> HelpWithAssignment.com<br />
  5. 5. Business Marketing<br />Product or Service: As business customers are focused on creating shareholder value, the cost-saving or revenue-producing benefits of products and services are important to factor in throughout the product development and marketing cycles.<br /> HelpWithAssignment.com<br />
  6. 6. Business Marketing<br />People (The Target Market): Quite often, the target market for a business product or service is smaller and has more specialized needs reflective of a specific industry. <br />In B2B, a marketers to have a good business intelligence in order to increase the response rate.<br /> HelpWithAssignment.com<br />
  7. 7. Business Marketing<br />Pricing: The business market can be convinced to pay premium prices more often than the consumer market if you know how to structure your pricing and payments terms as well. <br />This price premium is particularly achievable if you support it with a strong brand.<br /> HelpWithAssignment.com<br />
  8. 8. Business Marketing<br />Place: The importance of knowledgeable, experienced and effective direct sales force is often critical in the business market. <br />If you sell through distribution channels also, the number and type of sales forces can vary tremendously and your success as a marketer is highly dependent on their success.<br /> HelpWithAssignment.com<br />

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