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1. AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724
SUBJECT : BUSINESS COMMUNICATION
COURSE : Total Marks : 80
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Question: CASE 1:
Question :
Q. 1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support
of your answer
Answer : THESE ARE BEING INTRODUCED IN THE METRO UPMARKET STORES.
WHAT WE NEED IS AN INTEGRATED MARKETING COMMUNICATION FOR AN EFFECTIVE
MARKETING AND GOOD RESULTS.
The primary goal of marketing communications is to build awareness of a business, its products, and
its position through customer-facing materials such as brochures, press releases, Web sites, and
trade OUTLET presentations. Planning an
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-
SCHOOL

2. 2 What business communication media you will utilize if you have to launch a soap in rural India?
Answer : Advertising goes hand in hand with economic growth. With economic liberalization and
increasing rural prosperity, marketers are keen to inform villagers about the benefits of buying and
consuming their products and services. Prior to the introduction of economic liberalization in 1990s,
there was little incentive for marketers to advertise their products and services, as rural markets
were predominantly a seller's market.
CASE 2:
Question :
1 Comment on the marketing mix of JK's Premium Herbal Shampoos ?
Answer : THE POP ALONE IS A VERY WEAK APPROACH TO THE PROMOTION .
THE INITIAL PROMOTION MIX MUST
 -create awareness
 -create interest
 -influence the buawareness
 -create interest
 -influence the buying decision
 -sell the benefits
CASE 3:
Q.1Draft an express telegram to intimate shipment details.
Answer : Albroz Insurance Co., Kerman Cityv
subject
Iran Rafsanjan Co., Rafsanjan City, Iran
Sub marine insurance policy No. VB/84/3629/29 dated
Apex Products (India) Ltd., Delhi.
The exporter shipped the cargo-500 tractors-- on board
Q.1 On behalf of the JAB, draft a suitable press release to be issued by organizing chairman
highlighting these decisions.

3. Answer : Based on the resolution passed unanimously by the members of The Joint Admission
Board (JAB) of Indian Institutes of Technology in its meeting held on 17th September, 2005 at
Kolkata
I wish to inform the press and the people in general , about the decisions taken with regard
to Joint Entrance Examination (JEE) 2006,
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