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Eureka Forbes Ltd. -A Sales Territory case study  By- Neil D’Souza (4912)
About Eureka Forbes Ltd (EFL) ,[object Object],[object Object],[object Object]
Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Approach ,[object Object],[object Object],[object Object],[object Object]
ORGANIZATION
Roles and Responsibilities  (at regional level) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The EFL Sales Organization EFL is split into 3 geographical regions, each led by a COO. Common central functions of finance, HR, marketing, SCM, IT and BD support all 3 divisions. The EuroChamp, who is the customer sales specialist  takes the product to the customers’ homes, demonstrates it, and closes the sale. Four EuroChamps make up a group led by a group customer sales specialist who functions as group leader.
The EFL Sales Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Eurochamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Routine Activities of a EuroChamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time Estimates for Euro Champ Daily Tasks
Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supervision ,[object Object],[object Object],[object Object],[object Object]
Quotas and Territories ,[object Object],[object Object]
Evaluation and Compensation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation and Compensation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation and Compensation ,[object Object],[object Object]
EFL Compensation Scheme: Front Line, (Rs. per month, approximate figures
EFL Compensation Scheme: Front Line, (Rs. per month, approximate figures
EFL’s Compensation Plan ,[object Object],[object Object]
Sample of Daily Activity Form
 
 
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Eureka forbes-ltd

  • 1. Eureka Forbes Ltd. -A Sales Territory case study By- Neil D’Souza (4912)
  • 2.
  • 3.
  • 4.
  • 6.
  • 7. The EFL Sales Organization EFL is split into 3 geographical regions, each led by a COO. Common central functions of finance, HR, marketing, SCM, IT and BD support all 3 divisions. The EuroChamp, who is the customer sales specialist takes the product to the customers’ homes, demonstrates it, and closes the sale. Four EuroChamps make up a group led by a group customer sales specialist who functions as group leader.
  • 8.
  • 9.
  • 10.
  • 11. Time Estimates for Euro Champ Daily Tasks
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. EFL Compensation Scheme: Front Line, (Rs. per month, approximate figures
  • 19. EFL Compensation Scheme: Front Line, (Rs. per month, approximate figures
  • 20.
  • 21. Sample of Daily Activity Form
  • 22.  
  • 23.  
  • 24.
  • 25.  

Editor's Notes

  1. Notes: a. For confirmed EuroChamps. b. At sales executive level. Friend Chain: Applicable for Metros and mini-Metros only; 10% of the team’s earnings on friendship chain–maximum Rs. 600. Assumptions: Petrol @ Rs. 50/ per liter. For EuroChamps: EuroChamps confirmed level; productivity = 10 sales. For Group Leader: Productivity = 8; personal sales = 11; group sales = 43. For Team Leader: 1. Assistant Team Manager level; per person productivity = 8-9 sales; team sales = 82 (own group 42 + 40). For HCRC: Team Manager level; Head of Location–Team Manager level; single product Head of Location; 100% achievement of budget; own team sales = 150; own group = 38.   Glossary of components:   Holiday Bonus : paid on the average commission earned during the year. Leave Travel Concession : paid on a yearly basis subject to availing of annual leave. Medical Reimbursement : non taxable reimbursement. Contingency Compensation : paid on achievement of consistent productivity, against contingencies such as medical emergency. Friendship Chain : to enhance customer satisfaction, paid on customer contact. Petrol Reimbursement : paid on maximum territory coverage and tax free income. Consistency Reward : paid to maintain consistent performance over a period of 3 months. House Rent Allowance : linked to basic salary as a percentage and increases as the person grows in the organization. Provident Fund : statutory requirement that provides for annuity and pension on superannuation. Performance Incentive : paid linked to achievement of KRAs. Superannuation & Gratuity : statutory funds. Job Related Expense : Tax free reimbursement.  
  2. Notes: a. For confirmed EuroChamps. b. At sales executive level. Friend Chain: Applicable for Metros and mini-Metros only; 10% of the team’s earnings on friendship chain–maximum Rs. 600. Assumptions: Petrol @ Rs. 50/ per liter. For EuroChamps: EuroChamps confirmed level; productivity = 10 sales. For Group Leader: Productivity = 8; personal sales = 11; group sales = 43. For Team Leader: 1. Assistant Team Manager level; per person productivity = 8-9 sales; team sales = 82 (own group 42 + 40). For HCRC: Team Manager level; Head of Location–Team Manager level; single product Head of Location; 100% achievement of budget; own team sales = 150; own group = 38.   Glossary of components:   Holiday Bonus : paid on the average commission earned during the year. Leave Travel Concession : paid on a yearly basis subject to availing of annual leave. Medical Reimbursement : non taxable reimbursement. Contingency Compensation : paid on achievement of consistent productivity, against contingencies such as medical emergency. Friendship Chain : to enhance customer satisfaction, paid on customer contact. Petrol Reimbursement : paid on maximum territory coverage and tax free income. Consistency Reward : paid to maintain consistent performance over a period of 3 months. House Rent Allowance : linked to basic salary as a percentage and increases as the person grows in the organization. Provident Fund : statutory requirement that provides for annuity and pension on superannuation. Performance Incentive : paid linked to achievement of KRAs. Superannuation & Gratuity : statutory funds. Job Related Expense : Tax free reimbursement.