AMWAY INDIA-Specialists in DIRECT MARKETING in INDIA.

1. AMWAY INDIA
By
A.ARPUTHA SELVARAJ-APMP IIM CALCUTTA

2. Amway
Amway is an abbreviation for "American Way" and
was coined in 1959 by Company founders, Jay Van
Andel and Richard Devos.
Direct selling company (Direct selling is based on
person-to-person relationships and involves the
distributor going to the consumer rather than the
consumer going to a shop)

3. Amway India
Amway India, a wholly owned subsidiary of
Amway Corporations, was established in
August 1995 after approval by India's Foreign
Investment Promotion Board (FIPB)
The Company is headquartered at the National
Capital Region of India- New Delhi.
Amway India provides free and unlimited
training to all its distributors to help them grow
their business
www.amwayindia.com

4. Direct Selling
In direct selling, the sale is the culmination of
many activities which involve matching
customer requirements to the goods or services
offered.
The main benefit of this form of selling is that
it allows distributors to focus on individual
customers and their needs.

5. Direct Selling
o Based upon person-to-person relationships
o It involves and demonstrating products
o The business Owner is the face of the
Company/brand
o The objective involves matching consumer needs
with the product

6. The Amway’s Way
The critical relationship between Amway and
seller or distributor is at the heart of Amway’s
successful approach to direct selling.
Product Knowledge, in particular, is vital- so
that the seller can present a product’s benefits
and functions comprehensively and answer any
question the consumer may have.

7. Launch of product
It sense to start in your traditional home
market (United States) before rolling out the
launch in stages across the globe
Conferences
Short videos
press releases

8. MULTI LEVEL MARKETING

9. ONLINE PROMOTIONS

10. Advertisement
Amway launched its first corporate branding
initiative in India.
The brand came out with a Television campaign
highlighting the customer centric approach.
They carry a tamper proof seal and a '100% Money
Back Guarantee'.
If not completely satisfied with the product, the
consumer can return it for a refund.
Amway encourages the return of its used product for
re-cycling and to prevent their misuse.

11. Why Revision of Artistry- Was Necessary-
Product Life Cycle Concept!!!
Cosmetic manufacturers are constantly under
threat from changes in the fashion industry.
If these changes were not managed, the product
would rapidly move into decline.
Artistry's Strategic Global Plan for maintaining the
competitiveness of Artistry shaded cosmetics and
prolonging its product life cycle, ensures its
range is continuously in line with evolving market
trends and tastes.

12. Marching Ahead….
 Amway Marketing Strategies are crucial since
it faces a stiff competition in Indian Market.
Amway Glister from Dabur Red in Toothpaste
segment
Nutrilite Daily from Ranbaxy Revital
Nutrilite from Wockhardt’s ProtineX & Amway
Artistry Products from Lakme.