SMi Group's very successful European Masterclass, Strategic and Sustainable Social Media in association with SHRM and Andrew Morton is coming to Singapore in May 2015.

1. SMi MASTERCLASS SERIES 2015
www.smi-online.co.uk/2015strategic-socialmedia.asp
Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
MC418
2015
FRIDAY
15th
Grand Copthorne Waterfront Hotel, Singapore
Strategic and Sustainable
Social Media
MAY
SMi Training presents its inaugural one day masterclass on...
About the Masterclass:
How does an organisation create both a
strategic and sustainable presence within
social media?
Answer: By planning for success and
preparing for the long haul. All too often
organisations jump into social media
without clearly defined objectives or a full
understanding of their audience’s needs.
This Masterclass helps organisations “look
before they leap” and provides the
necessary strategy and tactics to grow
social media presence.
Why you should attend
• Ensure that your program has the tools and
tactics necessary to ensure long-term
strategic growth.
• Understand the strategy and the tactics
necessary to grow your organisation’s
social media presence in a strategic and
sustainable way
• Learn how to develop the business case,
train your team, promote rich content and
find the most effective way to grow your
audience
Hosted by:
If you are interested in
attending the "Social Media
and Defence - Threats and
Opportunities" Masterclass
hosted by Philip Trippenbach,
Account Director, Edelman
Digital on Thursday 14th May in
Singapore please
contact us.
REGISTER BY 30TH JANUARY AND RECIEVE A S$100 DISCOUNT
REGISTER BY 27TH FEBRUARY AND RECIEVE A S$50 DISCOUNT

2. www.smi-online.co.uk/2015strategic-socialmedia.asp
Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
Strategic and Sustainable Social Media
08.30 Registration
09.00 Opening remarks and introductions
09.10 What Social Media Isn’t and Why it’s
so hard!
09.50 Developing the Plan and building
the business case.
10.30 Morning Coffee
11.00 Creating the enduring team – across
your organization.
11.40 Content is king – creating and
curating rich content.
12.20 Lunch
13.30 Community Management - How to
moderate conversations effectively.
14.10 Platform Management - How to use
today’s top platforms
14.50 Afternoon Tea
15.20 Platform Management Continued.
16.00 Monitoring your brand - what’s the
best way to track your performance.
16.40 Closing remarks
MASTERCLASS AGENDA
About your masterclass leader:
Andrew Morton, Director of Social Engagement, SHRM
In his role as the Director of Social Engagement for the Society of Human Resource Management (SHRM),
Andrew Morton provides strategic leadership and direction in their order to maximize the potential of social
media within SHRM’s departments and within more than 570 member-chapters across the country. He
provides them with assistance and social media training, and he is a recognized thought leader on the
subject of social media strategy.
Prior to joining SHRM in 2014, Andrew served as Account Manager for Purple Strategies, a leading communications firm
headquartered in Alexandria, Virginia. In this capacity, he managed several Fortune 500 brand and advocacy
campaigns.
Previous to that position, Andrew served as Chief of Digital and Social Media for the U.S. Army Reserve, where he was
responsible for all Army Reserve digital and social media properties. He was the digital subject matter expert for the
250,000-member Army Reserve organization and its 700+ digital platforms, and he managed online communities in
support of the Reserve's communications priorities.
Prior to that, he was Deputy Chief of Marketing and Advertising for the Army Reserve, with responsibility for the
development and execution of a multi-million dollar marketing and advertising plan, as well as leading digital and
television production. Other positions included Chief of Outreach and Media Relation for the Multi-Nation Force in Iraq
and Division Public Affairs Officer, 78th Training Support Division, U.S. Army Reserve. He also served in command positions
while deployed with the Army in Egypt, Bosnia, and Macedonia.
Andrew received an MA degree in marketing and military studies from the University of Maryland and a BA degree in
political science and English from James Madison University. He is also a graduate of the U.S. Army Command and
General Staff College.
About SHRM
Founded in 1948, the Society for Human Resource Management (SHRM) is the world's largest HR membership
organization devoted to human resource management. Representing more than 275,000 members in over 160 countries,
the Society is the leading provider of resources to serve the needs of HR professionals and advance the professional
practice of human resource management. SHRM has more than 575 affiliated chapters within the United States and
subsidiary offices in China, India and United Arab Emirates. Visit us at www.shrm.org

3. STRATEGIC AND SUSTAINABLE SOCIAL MEDIA
Friday 15th May 2015, Singapore
4 WAYS TO REGISTER
FAX your booking form to +44 (0) 870 9090 712
PHONE on +44 (0) 870 9090 711
ONLINE www.smi-online.co.uk/2015strategic-socialmedia.asp
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POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor
South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS
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FUTURE MASTERCLASSES
I would like to attend: Fee
□ Masterclass: S$999
I would be interested in attending a Masterclass on the following topic or
area:
□ Book by 30th January to receive S$100 off the masterclass price
□ Book by 27th February to receive S$50 off the masterclass price
EARLY BIRD
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