This document provides information about a half-day workshop on using social media for project communication strategies. The workshop will discuss how to monitor social media for discussions about projects, and how to engage stakeholders through social media. It will include case studies and exercises on developing a social media strategy. The workshop is aimed at managers in utilities who want to learn how social media can support project communication and consultation. It will be led by a director from a communications consultancy with over 20 years of experience managing infrastructure projects.

1. www.smi-online.co.uk/social-media-listening.asp
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MC304
Knowing your audience:
social media listening
SMi Training Presents…
11th July 2013, Central London
Overview:
A half day workshop designed to consider how social media
can be integrated into a project communication strategy to
ensure awareness of what is being said about you, by whom
and the reaction to it from your stakeholders, customers and
those who influence your reputation. Should we be worried
about what is being said about us through social media, and
how do we engage with the media to ensure that conversation
is accurately informed and ultimately reflects well on our
projects. A series of short, interactive workshops will
illustrate some of the issues, and offer advice on how to use
social media to our advantage.
Benefits of attending:
Profit from this opportunity to de-mystify and share
experience of using social media as an effective component in
a project communications strategy.
Who Should Attend?
Industry managers and professionals within the utilities
sector who do, feel they should or are concerned about using
social media to support project communications and the
consultation process.
MASTERCLASS

2. www.smi-online.co.uk/social-media-listening.asp
Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
08:30 Registration & Coffee
09:00 Welcome & Introductions
09:10 Overview - What Did Social Media Ever Do For Us?
• How to provide a business case for social media investment
• The truth of how it really delivers ROI
09:45 Case study – Who’s Scared of Social Media? (And Why You Shouldn’t Be!)
• Exploring common fears about social media
• Why there is no need to be fearful of it and how to see it as a benefit
10:30 Morning Coffee
11:00 Application – Workshop: Building A Project Social Media Strategy
• Step-by –step process from planning stages to implementation
11:50 Discussion Session
12:30 Close of Workshop
HALF DAY PROGRAMME
About 3G Sauce:
3G Sauce is a leading communications consultancy operating across the UK. We
specialize in the utilities, infrastructure and development sectors, and over the last 15
years have pioneering innovative techniques for effective engagement between
developers and local communities, their representatives, legislators and regulators. We
advise and manage the requirement for formal pre-application consultation on Nationally
Significant Infrastructure Projects, and provides communications support throughout the
project lifecycle.
Your Masterclass Leader:
Ivan is a Director of 3G Communications and the Sauce Consultancy, and is responsible for devising
communications strategies and public consultation programmes to support a variety of important
infrastructure and utility projects. He is managing and implementing the consultation strategy for connecting
both nuclear and major renewables projects to the national electricity transmission network, a programme
extending well beyond 2020. He also led communications for the biggest UK project in National Grid’s history,
the Milford Haven Gas Connections project, involving building a 300km gas pipeline from Milford Haven in
Wales, through the Brecon Beacons, to Gloucestershire.
With over 20 years’ experience of working in the development, construction and engineering industries, Ivan
has held senior management positions with international organisations, leading on the development and
delivery of many major infrastructure projects. Before joining 3G Sauce, Ivan was previously Projects Director
for Macquarie Infrastructure UK, and Bid Director for Amey Ventures where he led projects in the UK, Asia and
the Middle East.

3. KNOWING YOUR AUDIENCE: SOCIAL MEDIA LISTENING
11th July 2013, Central London
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