SMi Group is launching SETAF 2015 - Soldier Equipment and Technology Advancement Forum. This inaugural event takes place in Oslo next April. Contact Sadia Malick Jones to get involved

1. S E T A F NORWAY
Disrupting, Enhancing And Redefining Soldier Equipment
Strategies For The Complex Operational Environment
14th - 16th
APRIL
2015
OSLO
Sponsorship Prospectus
SETAF - 2015
www.setaf.org #SETAF | @SMiGroupDefence

2. About the Conference:
S E T A F
The dismounted soldier and marine are still the
greatest asset of any defence force and time and
time again have proven vital for mission
effectiveness in a variety of complex operational
environments. As the global political and economic
landscape has shifted and many soldier
modernisation programme managers are evaluating
changes in national defence strategies, it has never
been more important to gather the community and
share information on how dismounted operations
can be improved with new equipment and technology
advances.
Unlike other events, SETAF is a meeting for the
soldier modernisation community that is designed
around a series of focused discussion groups run by
co-chairs who are selected experts on vital subject
matter. With no PowerPoint presentations, the
SETAF fmeeting will dedicate the precious time of its
participants to in-depth learning, networking and
discussions, making it a complementary part of the
soldier modernisation communities’ annual training
and development programme.
Conference Profile:
Estimated Attendance: 80+
14th - 16th
APRIL
2015
OSLO
NORWAY
Audience Profile:
The participants of SETAF will cover the whole value
chain of the soldier equipment market.
The speakers and invited participants will be
carefully selected to bring together those with active
requirements for soldier technology and will ensure
that as well as military leaders, the key system
integrators and prime contractors participate. We will
also make sure that the very latest technology
innovators will be present to share their ground
breaking equipment with a captive audience all
looking to advance their soldier and marine
programmes.
The audience will include, but not be limited to:
l National Soldier Modernisation Programme
Managers (military)
l Chief Scientist, Chief Engineer and Technical Project
Managers from Prime Contractors
l Military Project Leaders for the following areas:
- Soldier Power
- Soldier C4i and Situational Awareness
- Soldier Protective Clothing and Equipment
- Human Factors
- Soldier Weapons
- Night Vision and Thermal Optics
l Chief Scientists, soldier programmes
l NATO Land Capability Group 1-Dismounted Soldier
Systems Chairs and Members
www.setaf.org #SETAF | @SMiGroupDefence

3. SMi: Defence Division
S E T A F
SMi Defence Meetings are based around informal
discussion groups and presentations in which
everybody participates. Keynote Panel Debates are
followed by interactive discussions covering key
industry challenges & issues.
With over 20 years of experience organising high
level defence meetings, SMi have adapted and
grown with the market and truly reflect our
customers’ needs and priorities when organising our
focused conferences.
Why Sponsor a SMi Defence
Meeting?
All the participants in the presentations and
discussions are there because this issue is at the
top of their agenda and they are looking for
companies who can assist them in advancing their
soldier equipment programmes. By Presenting,
Exhibiting or Co-Chairing a Discussion Group on
either a subject of your choice or tacking one of the
key issues highlighted in the comprehensively
researched agenda , this offers a fantastic chance to
align yourself with the key players in the industry,
engaging with them as they discuss the challenges
they face and the solutions they are searching for.
14th - 16th
APRIL
2015
OSLO
NORWAY
Our Commitment to you as a
Sponsor of a SMi Defence Meeting
1. Built by the community we serve...
Our meetings rely on over 100 research
conversations with the industries’ key players to
shape the strategic direction of our event content
and those who we invite to participate and chair
panel discussion groups. We enlist expert steering
committees who also liaise with us from event
concept right through to the meeting itself,
demonstrating that our focus and decisions are
always in collaboration with YOU, the market experts.
2. VALUE...
We know that the defence industry has been through
a challenging time over the last 5 years. This means
just as military forces have to watch their spending,
as too do their key equipment and technology
providers so they ensuring costs of solutions and
services remain affordable. We at SMi therefore
make sure we price our sponsorship packages
accordingly and not only deliver better value of
product, but a higher return on investment for
considerably less than our competitors. See below
for our pricing structures, we think you will be
impressed!
3. Our delegates vote with their feet…
All participants tailor their individual agenda to suit
their business needs. That means that if they attend
a discussion, they are there to participate because
this is an issue at the top of their business agenda.
By aligning your company with this issue, you are
engaging with a totally targeted group of potential
customers. By sponsoring that discussion, you’ll
walk away with full contact details of all
participants and relationships you can build on.
www.setaf.org #SETAF | @SMiGroupDefence

4. S E T A F
14th - 16th
APRIL
2015
OSLO
NORWAY
Benefits of Sponsoring a SMi Defence Meeting:
1. Targeted business relationship development
2. Strategic Customer Acquisition through targeted lead generation at the event
3. Profiled participants – we ensure we have the right people in our focused discussions lead by our
SETAF Steering committee chaired by Colonel (ret) Richard Hansen, Former Programme Manager,
Soldier Warrior, United States Army.
4. No Trade Show exhibition congestion – just targeted, senior-level discussion and meetings
5. Demonstrate your continued support of this market and raise brand awareness for your products
and services
SMi Defence Meeting – Key Differentiators
1. No attendees, only participants: we pride ourselves on helping our customers get in front of decision
makers in the right way. This means informal but focused technical conversations rather than endless
presentations and coffee breaks.
2. Targeted business relationship development: Meeting participants can tailor make their own agenda
based on their business needs, meaning that you, as a Sponsor can target these niche groups of
delegates in the Discussion Groups that take place throughout the meeting.
3. We use expert steering committees: This means we only invite the most relevant technical experts to
co-chair and lead our discussion groups
4. Our delegates vote with their feet. If they are in the discussion group, you know this is an issue at the
top of their agenda!
5. Free flowing and informal. Not restricted by an agenda full of semi relevant PowerPoint presentations
www.setaf.org #SETAF | @SMiGroupDefence

5. S E T A F
Sponsorship Packages
Diamond Sponsor/Strategic Event Partner
- 1 AVAILABLE
l Senior executive to participate in conference advisory
board
l Opportunity to chair Conference Sessions (Keynote
Sessions or Panel Discussion)
l 45 Minute Afternoon Day One Keynote Speaking Slot
l Panel Discussion Speaker (morning day 1 or 2)
l Lead/ Co-Chair Conference Discussion Table
l Conference Passes x 5
l 3x2 Meter Exhibition Stand
l Seat drop to all delegates morning of conference day 1
l Branding as Diamond Sponsor Strategic Event Partner on
all conference materials (Brochure, Website, At Event Stage
Signage)
l Delegate list sent 2 weeks before event
l SMi onsite team to facilitate 10 pre-arranged meetings for
your senior team to meet key decision makers from the buy
side onsite
Platinum Sponsor - 1 AVAILABLE
l 30 Minute Morning Day Two Keynote Speaking Slot
l Panel Discussion Speaker (day 1 or 2)
l Lead/ Co-Chair Conference Discussion Table
l Conference Passes x 3
l 3x2 Meter Exhibition Stand
l Seat drop to all delegates morning of conference day 2
l Branding as Platinum Sponsor on all conference materials
(Brochure, Website, At Event Stage Signage)
l Delegate list sent 2 weeks before event
l SMi onsite team to facilitate 5 pre-arranged meetings for
your senior team to meet key decision makers from the buy
side onsite
Gold Sponsor - 2 AVAILABLE
l 30 Minute Afternoon Speaking Slot on the Focus Day
l Lead/ Co-Chair Conference Discussion Table (main
conference)
l Conference Passes x 2
l 3x2 Meter Exhibition Stand (main conference)
l Seat drop to all delegates after lunch on day 1 or 2 of the
conference focus day
l Branding as Gold Sponsor on all conference materials
(Brochure, Website, At Event Stage Signage)
l Delegate list sent 2 weeks before event
Associate Sponsor - 2 AVAILABLE
14th - 16th
APRIL
2015
OSLO
NORWAY
l Lead/ Co-Chair Conference Discussion Table
l Conference Passes x 2
l 3x2 Meter Exhibition Stand
l Branding as Associate Sponsor on all conference materials
(Brochure, Website, At Event, Stage Signage)
Discussion Co-Chair Sponsor - 2 AVAILABLE
l Lead/ Co-Chair Conference Discussion Table
l Conference Passes x 1
l Branding as Discussion Co-Chair Sponsor on all conference
materials (Brochure, Website, At Event Stage Signage)
Exhibitor - 6 AVAILABLE (STAND ALONE, 12 TOTAL
INCLUDING OTHER PACKAGES)
l Conference Passes x 2
l Branding as Exhibitor on all conference materials
(Brochure, Website, At Event Stage Signage)
Lunch/Networking Event Sponsor - 1 AVAILABLE
l Ability to be branded and host lunch or conference
networking function
l Conference Passes x 2
l Branding as Lunch/Networking Event Sponsor on all
conference materials (Brochure, Website, At Event Stage
Signage)
For more information, please contact
Sadia Malick on +44 (0) 207 827 6748
or e-mail smalick@smi-online.co.uk
www.setaf.org #SETAF | @SMiGroupDefence

6. S E T A F
Soldier Equipment and Technology
Advancement Forum (SETAF) Team:
14th - 16th
APRIL
2015
OSLO
NORWAY
Miles Dixon
Business Development Director
+44 (0) 208 241 0983
mdixon@smi-online.co.uk
Sadia Malick
Director
+44 (0)20 7827 6748
smalick@smi-online.co.uk
Julia Rotar
Senior Marketing Manager
Defence Marketing
+44 (0) 207 827 6088
www.setaf.org #SETAF | @SMiGroupDefence
events@smi-online.co.uk
+44 (0)20 7827 6168
www.smi-online.co.uk
SMi Group Limited, 2nd Floor South, Harling House, 47-51 Great Suffolk Street, London SE1 0BS, United Kingdom