Social Media Marketing for Small Business Owners

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Social Media Marketing for Small Business Owners

  1. 1. By Marcy Mitchellwww.mtechbd.com 1
  2. 2.  Internet Marketing Consultant ◦ Owner of MTECH Internet Marketing- 16 years O f I M k i  Web site development/ Search engine optimization  Social Media  Internet marketing consultant (PPC, SEO, Marketing plans) ◦ Internet Marketing Director for a number of leading real estate firms & community websites (DurangoDowntown.com & Pagosa.com) ( g g ) ◦ Former Vice Chair of Pagosa Tourism (TTC) ◦ Certified Marketing for Smarties Coach 2
  3. 3. 1. How has marketing changed?2.2 How does new social marketing fit into my overall strategy?3. How are local companies using these tools? 3
  4. 4. 4
  5. 5. Marketers are starting to think like publishers andsocializers and less like advertisers. 5
  6. 6. 6
  7. 7.  Web Site is a Communication Tool What Message Are Your Sending? What is Your Unique Positioning? Shift from “Online Brochure” to “Lead Generation” Unique Landing Pages/ C ll to Action U i L di P / Call A i 7
  8. 8.  Where do Your Fish Swim? What information/resources are your customers looking for? g Can Social Media alone tell your story? Use of Whitepapers, video and webinars Tie leads into Customer Relationship Management (CRM) 8
  9. 9.  50% spending less than $2500/yr on marketing 70% using Facebook for marketing (up 20%) – 37% rate it as one of the most effective tools 40% rate Google Search as top three 40% use Twitter for marketing Top three – Social, Search and Email During 2010, print dropped 33%, Yellow pages down 18% and direct mail decreased 26% 9
  10. 10. 10
  11. 11. How Does Social Media Fit Into My Overall Marketing M k ti Strategy? gy 11
  12. 12.  Facebook, Twitter, YouTube are not F b k T itt Y T b t strategies…they are media channels Consistent Message Blogs tie into Social Media and WebSite Audience – 55+ uses Social Media differently than 30-45 12
  13. 13.  SEO Always changing – ongoing strategy Relevance & Authority A h i Quality In-Bound Leads Google and Bing include social media results 13
  14. 14.  Staff – Time : Will you commit to it consistently? Incorporate Video, Photos, “Fun” How Best Does it Fit Your Brand? Incorporate it with “Compelling Offers” Combine it with Email, Website Contests Evaluate “Campaigns” instead of just “Channels” 14
  15. 15. 1. Growing Spaces – Manufacturer of Geodesic Growing Dome Greenhouses2.2 Tarryall River Ranch – Colorado dude ranch in Central Colorado - Tourism 15
  16. 16.  Growing Domes® for homes, universities, schools, & companies Two websites Dreamweaver WordPress Blog Facebook, Twitter You Tube Channel PPC & F Facebook b k Ads SEO 16
  17. 17.  Launched Early 2010 200+ Comments Connect with current customers Provide a resource forgardening tips New videos of projects Special offers Link back to Website, Facebookand Twitter Long-Tail keywords, (i.e.greenhouse garden tank) Increased content for SEO 17
  18. 18.  In 18 months, grew to724+ “likes” Customers post photos Company gets feedback Special offers get posted Robust “Testimonials” Provides credibility Respond to “conflicts” Links back to website Photo Galleryy Sold 2 large domes 18
  19. 19. • Developed Channel inmid-2010• 304+ Subscribers• 9 053+ Channel Views 9,053+• Garden Talk –gardening tips• Videos uploaded here pget added to blog andembed in website• 188,856 upload views• Channel and Videocomments 19
  20. 20.  p Sales are up 66% in 2011 vs. 2010 CRM set up in 2010 to capture leads and measure marketing results Google analytics installed to track visitors, location, location bounce rate & more Set up Targeted Landing Pages to increase leads & Compare Advertising ROI Leads up 300% over 2010 20
  21. 21.  Colorado dude ranch New WordPress CMS & Blog August 2011 Trained Staff to update Marketing Plan Facebook, Twitter, YouTube Landing Pages/Forms SEO – GGoogle up 99% l Visits up 33% compared to 2010 p 21
  22. 22.  Internal to Site Facebook & Twitter link to blog posts Use same articles for Email newsletter Ranch Reviews Long-Tail Keywords for blog articles Increased pages and content 22
  23. 23.  Started in 2011 293 Likes Customers post photos Customer Comments/Reviews Links to Blog articles Share Industry Articles Sh I d t A ti l – DRA “liked” articles Facebook traffic to website up 2000%! 23
  24. 24.  Started in Dec 2010 185 Channel Views 6,601 Upload Views Videos of Cabins Videos of Customer Testimonials Post Videos Here th E b d on then Embed Website 24
  25. 25.  Understand that marketing shifts require a NEW WAY OF THINKING RESEARCH & LISTEN to your customers Remember new marketing is about attracting clients through VALUABLE CONTENT & INTERACTIVITY Discover Your Unique Message & remember BRANDING Track EVERYTHING & Capture Leads 25

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