2. GENDER
Within the magazine gender is represented in a collection of ways. Within the media males are conventionally portrayed as
being more isolated and independent. This is specifically represented on the front cover which portrays a stand alone image
where the person is positioned in a dominant pose. This is therefore representative of males as it shows the person as
dominant and independent. This is accentuated as the image has no background highlighting the point that the person is an
individual.
Another point of mise-en-scene is that the clothing of the female character features glitter which is more suited to the
portrayal of a female character rather than a male character.
The lighting within the image also aids within the representation of gender. Although both use high key lighting the image of
the female character is brighter than the male character. This is a conventional portrayal within the media as it shows the
male character as darker and more mysterious.
Additionally, the language within the magazine shows the difference between the male and female character. The male
character uses language that is more straight forward whereas the female character goes into more detail.
3. AGE
IMAGE LANGUAGE
Age is represented through the images within the TYPOGRAPHY
magazine. This can be identified as the images within
The typography within the
the magazine are all representative of the target The language within the magazine is suited
magazine is also
audience. to a young adult audience.
representative of youth. The
Youth is also shown through the colours in the Its language is representative of an older
fonts that are used are clear
magazine which are vibrant and stand-out against the and more grown up target audience. This is
and the font used within the
plain background. The shot type is also shown as the wording is more complex
masthead shows vibrant
representative of youth as it shows the characters as than that found in magazines that appeal to
colouring that is eye-catching
quite dominating and a clear-stand out point on the a younger target audience.
and would appeal to a young
magazine.
audience.
The people shown in the images conform to the
stereotypes of teenagers which is portrayed
within the media. This can be specifically seen
The use of this font is linked to
within the use of bright colours which shows a
a college theme which is
convention for the portrayal of youth in the media.
straight away associated with
Additionally the images all feature high key
youth.
lighting in order to make the images stand-out
and clear to view. However, in the sections
which aim to provide quick
information the language is
kept simple in order provide
the basic information that the
audience are looking for. This
can be seen in the on the
road to the top section on the
double page spread.
