Marketing Newsletter with knowledge of current scenario

1. EDITION II

2. When products are
sold ONLY online,
through retailers like
Flipkart.

4. Adds to seller’s brand
Image
Higher Brand Visibility
Remove Intermediation
• Low price to customer
• More profit margin to retailer

5. Increasing broadband Internet
(growing at 20% MoM) and 3G
penetration all over the country
Rising standards of living and a
burgeoning, upwardly mobile
middle class with high disposable
incomes
Availability of much wider product
range (including long tail and
Direct Imports) compared to what
is available at brick and mortar
retailers Busy lifestyles, urban
traffic congestion and lack of time
for offline shopping
Lower prices compared to brick
and mortar retail driven by
disintermediation and reduced
inventory and real estate costs
Increased usage of online
classified sites like Quickr.com ,
with more consumer buying and
selling second-hand goods
Evolution of the online
marketplace model with sites like
eBay,Flipkart, Snapdeal,
Infibeam,jewelsgalaxy.com,
qnetindia.in,Dealkyahai.com and
Tradus.

7. Higher sales & profit
Reduction in distribution cost
Building Image of Motorola
Flipkart sells more than
1 million Motorola phones in
less than 5 months
- Times of India

10. You are Mr. Karan Mehta, Brand Manager of Hiro Cycles.
The Board of Directors have decided that a new range of
mountain bicycles, MX-1, will be launched in November,
2014. The MX-1is a first of its kind mountain bicycle and
comes with 18 gears, odometer and speedometer. It can
be used on road and off road as well.
The Board has also decided that MX-1 will be sold only
online. You are required to come up with a marketing
plan for the same.
Mail the solution to smark@sims.edu by 31st August, win attractive cash prizes