1) The document discusses distracted driving caused by mobile phone use and introduces ZoomSafer, a software solution created by entrepreneurs to make smart phone use hands-free and safe for drivers. 2) ZoomSafer was created after one of the entrepreneurs was nearly killed in a crash caused by a driver who was distracted by a text. 3) In 2008, distracted driving from mobile phone use caused over 1 million crashes, 500,000 injuries, and 5,000 deaths in the U.S., costing $40 billion total.

1. DISTRACTED DRIVINGAn Entrepreneur's Perspective1GHSA - SEPT 2010

2. FOUR KEY POINTSUse of mobile phones while driving is risky behavior21A huge and growing problem, definitely worth solving2Consumers have all the fun – less motivated to change3Corporations have allthe risk – more motivated to change4

3. THE MOTIVE / MISSION / TEAM3In Sept 2008 Kyle was nearly killed because Matt Howard was reading a text while driving. To minimize distractions for himself and others, Matt teamed with Mike Riemer and Mike Costello to develop ZoomSafer.

4. THE PROBLEM800,000 people are currently using a mobile phone…4

5. THE PROBLEM800,000 people are currently using a mobile phone…while they drive 11 – National Highway Transportation Safety Administration5

6. THE RESULT1,000,000 crashes, 500,000 injuries, and 5,000 deaths in 2008 1Cost = $40 BN 21 – Smart Phone Penetration = 15% in 2008 . Projected >50% by mid 2012 (ABI, mMetrics, Nielsen)2 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN (NHTSA, FMCA, Harvard)6

7. THE GOVERNMENT’S REACTIONDistracted driving legislation enacted in…38 states 11 – GHSA. Federal legislation pending (S. 1938)7

8. THE CONSUMER PAIN...AIN’T SO BAD8Behavioral change is best motivated by fear and greed.Penalties are relatively minor and easy to avoid.Positive incentives are non-existent.

9. THE CORPORATE PAIN…IS HUGEDriver distraction is the leading cause of on-the-job crashes 1 and 50% of employees admit to texting and emailing when behind the wheel 2increasing crashes, costs 3 and liability 41 – NHTSA & FMCSA2 – Career Builder. November 2009 Survey3 – $25k per crash, $150k per injury, $3.6m per fatality3 – See H. Transport, Dyke Industries, Smith Barney, International Paper, Cooley Godward.9

10. THE PATENTED SOLUTIONSoftware for corporate employers to ensure safe, legal and hands-free use of smart phones while driving.13Web ServicesLayerOptional Hands-Free ServicesListen to text and emailSpeech to text (author/reply)Administrative PortalCreate AccountsManage PoliciesAnalyze Usage2Client App on Smart PhoneDetects driving and applies policiesDeviceServicesLayer10

11. THE CORPORATE MARKET111000 v/f at $5 p/m = 60k p/y = 50% of 1 crash/injury$200m market by 2014 = 10% of corporate phonesDrivers15mcompany-owned vehicles 60m personally-owned vehicles75mcrashes waiting to happenSmart Phones20mtoday 10m BlackBerry43m EOY11 25m BB + Android150% Growth (minus iPhone)BudgetEngagedInvestigating ActionAware of the Risks11

12. WHERE DO WE GO FROM HERE?12Modifying human behavior is hard work

13. Laws and education are critical