1) The document discusses distracted driving caused by mobile phone use and introduces ZoomSafer, a software solution created by entrepreneurs to make smart phone use hands-free and safe for drivers. 2) ZoomSafer was created after one of the entrepreneurs was nearly killed in a crash caused by a driver who was distracted by a text. 3) In 2008, distracted driving from mobile phone use caused over 1 million crashes, 500,000 injuries, and 5,000 deaths in the U.S., costing $40 billion total.

1. DISTRACTED DRIVINGAn Entrepreneur's Perspective 1 GHSA - SEPT 2010

2. FOUR KEY POINTS Use of mobile phones while driving is risky behavior 2 1 A huge and growing problem, definitely worth solving 2 Consumers have all the fun – less motivated to change 3 Corporations have allthe risk – more motivated to change 4

3. THE MOTIVE / MISSION / TEAM 3 In Sept 2008 Kyle was nearly killed because Matt Howard was reading a text while driving. To minimize distractions for himself and others, Matt teamed with Mike Riemer and Mike Costello to develop ZoomSafer.

4. THE PROBLEM 800,000 people are currently using a mobile phone… 4

5. THE PROBLEM 800,000 people are currently using a mobile phone… while they drive 1 1 – National Highway Transportation Safety Administration 5

6. THE RESULT 1,000,000 crashes, 500,000 injuries, and 5,000 deaths in 2008 1 Cost = $40 BN 2 1 – Smart Phone Penetration = 15% in 2008 . Projected >50% by mid 2012 (ABI, mMetrics, Nielsen) 2 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN (NHTSA, FMCA, Harvard) 6

7. THE GOVERNMENT’S REACTION Distracted driving legislation enacted in… 38 states 1 1 – GHSA. Federal legislation pending (S. 1938) 7

8. THE CONSUMER PAIN...AIN’T SO BAD 8 Behavioral change is best motivated by fear and greed. Penalties are relatively minor and easy to avoid. Positive incentives are non-existent.

9. THE CORPORATE PAIN…IS HUGE Driver distraction is the leading cause of on-the-job crashes 1 and 50% of employees admit to texting and emailing when behind the wheel 2 increasing crashes, costs 3 and liability 4 1 – NHTSA & FMCSA 2 – Career Builder. November 2009 Survey 3 – $25k per crash, $150k per injury, $3.6m per fatality 3 – See H. Transport, Dyke Industries, Smith Barney, International Paper, Cooley Godward. 9

10. THE PATENTED SOLUTION Software for corporate employers to ensure safe, legal and hands-free use of smart phones while driving. 1 3 Web Services Layer Optional Hands-Free Services Listen to text and email Speech to text (author/reply) Administrative Portal Create Accounts Manage Policies Analyze Usage 2 Client App on Smart Phone Detects driving and applies policies Device Services Layer 10

11. THE CORPORATE MARKET 11 1000 v/f at $5 p/m = 60k p/y = 50% of 1 crash/injury $200m market by 2014 = 10% of corporate phones Drivers 15mcompany-owned vehicles 60m personally-owned vehicles 75mcrashes waiting to happen Smart Phones 20mtoday 10m BlackBerry 43m EOY11 25m BB + Android 150% Growth (minus iPhone) Budget Engaged Investigating Action Aware of the Risks 11

13. Laws and education are critical

14. Fear is primary catalyst for consumer change

15. Greed is primary catalyst for corporate change1 – 2010 NVTC Hot Ticket Winner, TIE 50 National Finalist, Lead 411 Hottest DC Start-Up

16. THANK YOU! Matt Howard, CEO matt@zoomsafer.com 703-362-9490 13