2. INTRODUCTION
o Started In- July 2008, Delhi NCR.
o Founded By: Deepinder Goyal, Pankaj Chaddah
o Initially named- “FoodieBay”
o In November 2010 it was renamed as“ZOMATO”
o Parent Company - Info edge
o Category - Mobile Application Based
o Sector - Food & Restaurant guide
3. Tagline/ Slogan - Discover great places to eat around you
USP – The availability of complete menus for almost all
restaurants.
Segment - Young population, working professionals looking
for information of restaurants
Target Group - All Smartphone Users
Positioning - Zomato provides the “guide” or the “discovery”
experience of restaurants & food guide
4. MISSION
Our mission is to ensure nobody has a bad meal
They do this by –
Helping people discover great places around them
Building amazing experiences around dining
Enabling restaurants to create amazing experiences
5. VISION
ZOMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN
OVER 10,000 CITIES ACROSS 23 COUNTRIES. IN A FEW YEARS, WE SHOULD
BE ABLE HELP POINT YOU TO A GREAT PLACE TO EAT NO MATTER WHAT
PART OF THE WORLD YOU'RE IN.
6.
7. Marketing strategies
They are entertaining
Excellent graphics : Each post of Zomato marks excellence and
higher degree of creativity.
They never fail to cash the latest happenings: Zomato always create
somethings for ongoing events
They prefer quality to quanity : Experts have been preaching to give
importance to quality and not to quantity.
Knows its audiences : Zomato knows its audience, and how! There
are posts for everyone, or to say it precisely, for every foodie.
Featured and user friendly website
Global mobile app
Coupons and price-offs
8. Social media strategies
Keeping things simple and bringing in a fun elements instantly grabs
a users’s attention and keeps people engaged.
Tracking user actions on the website helps in improving the product
to better cater to the audience.
Social networks are a means of communication and not an
advertising platform.
Communication with fans and followers makes a brand personal and
human, and one can’t really put a price on that.
11. STRENGTH
Users perceive Zomato as ‘Specialty product’ (Focused only
on foods & restaurants)
High awareness – Top of the mind product
Global presence – 25 countries – 1.5 million listed restaurants
Superior technology and a strong workforce of over 1200
people
Asset less business model
Simple & user friendly interface
Aggressive and Innovative marketing strategy
12. WEAKNESS
Competition from search engines & other similar
apps means limited growth
Drastic growth means susceptible to bad content
Not customized for each target market
Work inefficiency
High staff turnover
13. OPPORTUNITIES
Opportunity to expand to further more countries
Increasing internet penetration & number of
smartphone users
Rapid technology development
14. THREATS
Intense competition
Lack of clear rules and regulations - Changes in
government policy can easily affect the business
model
Business model can be easily imitated by other
players
19. THREAT OF NEW COMPETITORS
Strong brand names are important
Advanced technologies are required
Industry requires economies of scale
Geographic factors limits competition
20. BARGAINING POWER OF SUPPLIERS
• Low cost of switching suppliers
• Critical production inputs are similar
• Large number of substitute inputs
• Inputs have little impact on cost
21. BARGAINING POWER OF CUSTOMERS
Buyers requires special customization
Low dependency on distributors
Large number of customers