The document discusses Luxor Writing Instruments Pvt. Ltd., an Indian manufacturer of writing instruments. It highlights Luxor's manufacturing capabilities and quality standards. It promotes Luxor pens as effective marketing solutions for corporate clients due to their high visibility from frequent handling. Case studies are provided of marketing campaigns Luxor has run with various corporate clients across industries. The document also outlines Luxor's capabilities in customization, creativity, and packaging to provide customized marketing solutions to clients.

1. R E F R E S H

2. Y O U R S A L E S P R O M O T I O N P L A N !

3. M a r k e t i n g B r a n d D i s t i n c t i o n !

4. MARKETING BRAND DISTINCTION

5. O F F E R I N G B R A N D D I S T I N C T I O N By Way of Creative Customisation / World Class Brands / Unique Service Backup

8. 24 Hours Bill Board Of Your Organization

9. B R A N D S U P R E M A C Y

13. B2B V I S I O N To establish the B2B division of LWIPL as the clear leader in the provision of marketing solutions and corporate gifts by leveraging the strengths of all brands offered by the company thereby ensuring customer delight for all our customers.

17. ASSOCIATIONS

21. CUSTOMISATIONS Customized Pen C M Y K Printing Logo Engraving Clip Emblem Logo Colored Parts

22. Dosage pen Orange Zodiac Pen INNOVATION News paper pen Cricket Schedule

23. INNOVATION Cocktail Menu Rabbies Dosage Ready Recokner Probable Date of Birth Dosage Pen

24. CREATIVITY

25. PHARMACEUTICALS Concepts

29. H O R L I C K S Org : Glaxo Smith Kline Consumer Promotion across India ,distributed as a freebie along with 500gms Horlicks. T G : Consumers of Horlicks School going Kids Offer : A Luxor Techno Roller ball pen in a customised dabbi . Best suited for the TG as this was a Roller Tip Pen.

30. H O R L I C K S B A J A J S P I R I T Org : Bajaj Spirit Consumer Promotion across India , distributed as a freebie to mark the occasion of Valentine’s day. T G : Young crowd who believe in convenience and style. Offer : A Parker Beta ball pen in a beautifully customized blister card.

31. H E R O H O N D A Org : Hero Honda Loyalty Programme across India , distributed after earning certain points in their “Passport Programme” T G : Cross Section of Bike users. Offer : A Vector Std ball pen in a beautifully customized blister card with the theme ‘Rishta Dil Ka’.

32. M I L O Org : Nestle India Consumer Promotion Campaign across India with 500 Gm Milo Pack T G : Kids Offer : Luxor Roller ball in a customized pack with artworks transferred on the pen.

33. L G Org : LG Electronics Pvt Ltd. A Consumer Promotion offer as a “ Sure shot gift” {with every L G durable purchase during WORLD CUP 2003. T G : Every durable purchaser of L G . Offer : “ A Collector’s pack ” of “ 6 & 12 Parker Beta Ball pens with autograph and photograph of different captains.

34. H P Org : Hewlett – Packard Promotional Offer with HP Photo pack across India , given away as freebies. T G : Users of Office Products/Office Executives. Offer : Customised “ His & Her Pack ”, in Clampshell packaging with a multi – purpose Swiss Knife.

35. S U R F ORG : Unilever Ltd. Consumer Promotion on the “ Mother & Child concept ” free with a contest form to enter the “Surf Budding Artist Contest” TG : Kids and House wives Offer : Luxor Sketch Pens (4pcs) in a customized BOPP pouch.

36. T I T A N Org : Titan Industries Promotional Gifts to be given as a complimentary with Titan Nebula / Egde / Raga / Fast Track. T G : Wrist watch connoisseurs who would shell out for the haute collection. Offer : A Beta Roller ball (Spl edition Hearts) in an attractive Blister card with the dapper Aamir Khan.

37. K I S S A N J A M S Consumer promotion across India , distributed as a freebie with 500 gm jar of Kissan jam. T G : Kids (age group : 5 - 14 yrs.) Offer : A set of 6 pcs of Luxor sketch pens in a customized BOPP pouch.

38. D E T T O L ORG : Reckitt Benckiser India Ltd. PROMOTIONAL CAMPAIGN as a freebie across India to revamp “ Dettol Skin Care Liquid Soap ” TG : Kids / House Wives OFFER : DUO MAGIC A customised set of 2 + 1 sketch pens.

39. B . P. C . L ORG : B.P.C.L Consumer Promotion for MAK LUBRICANTS 4T Plus across India. TG : Given as a freebie with MAK 4T (1 lit ) to bikers in Petrol filling Stations. Offer : A set of Luxor Clipper Gel and a Multi Utility pen in a Customised Dhoni Blister card.

40. M A R U T I S U Z U K I ORG : Maruti Suzuki A promotion for Maruti Suzuki against the Loyalty rewards programme associated with clients across India. TG : Given to the loyal Maruti Customers. Offer : A parker Beta Premium in a Customized Blister

41. S H E L L L U B R I C A N T S Org : Shell Lubricants Huge consumer promotion whirled across India for it 2 stroke engine oil consumers. TG : Energetic bikers using 2 stroke engine oil. Offer : Papermate Dynagrip in yellow body in a flashy customized blister card.

42. KISSAN JAM Org :Hindustan Unilever Ltd. Consumer promotion whirled across India. TG : School going Children. Offer : A set of Luxor Kids Kit with 500gms pack

43. D A B U R Org :Dabur Shanka Pusphi. Huge consumer promotion whirled across India for Shanka Pushpi. TG : School going Children. Offer : A set of Luxor Klikster and Ceratech.

44. C A N O N Org : Canon Family Pack Family promotion pack named “ FAMILY GIFT DHAMAKA ”complimented with Canon Printers. TG : Families / SOHO Offer : A family pack of 51 pens in an attractively packed carton .

45. S P E C I A L F E A T U R E S M A L T O V A Org : Maltova Huge consumer promotion named “ Goofy Magic Pens” whirled across India with 500 gms of Maltova. TG : Kids (5 yrs – 14 yrs) Offer : A set of 5 + 1 magic pens attractively packed in a dabbi.

49. From avant garde’ design schools in U K , AUSTRIA , HOLLAND , GERMANY , INDIA With designs that bring alive the spirit of being young. And the style and attitude that goes with it. Discover a bit of yourself ! ! ! In this high couture’ International range of pens. Streamlined silhouette . . Retro lineage . . Assertive difference . . Classic looks . . . Conviction . . . Desire . . . LOUIS CHARRON

50. Personalise , engrave , clip emblems , Imprint Louis Charron Exquisite Designer Metal Pens

52. S P E C I A L F E A T U R E S

55. Over 50 and above gifting options to choose from :

67. P A C K A G I N G O P T I O N S

70. YOU MAY NOW LOOK FORWARD FOR CREATIVE MARKETING SOLUTIONS FROM : WWW.WORLDOFLUXOR.COM