The document provides summaries of various marketing and advertising campaigns across different channels and industries, including: 1) A print campaign by ZKId Network to support a child-safe virtual private network through publications like TIME, Parenting, and shelter books. 2) A newspaper recruitment ad by SpaceWorks that achieved over 750% of its response budget for software engineers. 3) A multi-channel branding and customer acquisition campaign including print, mail, TV, and collateral for Wells Fargo Bank products.

2. print: product
launch
ZKId Network. Print appearing in
TIME, Parenting, and shelter
books to support start-up Virtual
Private Network for child-safe
browsing.

3. print
Newspaper recruitment ad for
SpaceWorks, soliciting resumes
from software engineers. Achieved
over 750% of budgeted response.

4. multimedia: branding
Print, mail, TV and collateral branding &
customer acquisition campaign for Wells
Fargo Bank N.A. Specific products
included DDA and loan instruments.

5. multimedia: new product launch
Launch campaign for new credit card product developed as joint venture between Household Credit
Services and Ameritech Corp. The TV spots were designed to generate maximum product awareness
in a short time frame and support direct mail solicitations following.

6. multimedia: new product launch
Multimedia campaign to medical practioners offering genomic testing services.

7. sales & branding collateral
Brochure component of branding campaign
to name & define a new modular product
for physical and virtual inventory online
management developed and offered by
The Garvey Group in Chicago.

8. traffic-building print
Traffic building print ad (TIME
magazine regional) for the Santa
Monica Museum of Flying.

9. mail: traffic
Clothestime Stores direct
mail to young women in
store(s) catchment
area(s), featuring model
as spokesperson with
discount coupon as offer.
(Creative execution
schedule: nine hours.)

10. “Restore Your Passion”. Website for
Volante Classics, a Boston metro-area
classic car restoration and sales
operation. The shop targets middle-aged
men of means seeking restored
examples of the sports-cars they
cherished as young men and can now
afford.

11. multimedia: branding
Branding & new customer acquisition multimedia campaign for Household Bank / Household
Credit Services and Household International family of companies.

12. mail & web
B2B campaign for Dell Computers
to Federal & State governments.
Campaign was timed to hit at end
of fiscal year for targeted agencies.
Campaign supported by banner ads.

13. print: branding
Branding campaign using fractional
ad units for Jet Support Services Inc.
This example used two horizontal
third-page units to work over and
under editorial content, creating the
illusion and page command of a full-
page ad, but at lower media cost.

14. website
Corporate website for Jet Support services
Inc. (JSSI). Graphic design was consistent
with collateral rather than print ad work.

15. collateral
A calendar giveaway for trade show
booth visitors, featuring the mascot dog
“Jessi” as interpreted by various famous
artists.

16. ENVELOPE
BROCHURE
COVER
Visa card mailing for Valley Bank of Arizona. Generated 8.9%
mail response rate, compared to industry / category average of 2%.

17. mail: lead generation
Lead generation piece for Hewlett-Packard (small business
printers division) and WordPerfect targeted to small business.
This mailing generated a 14.9% response rate. It also moved
several prospects to keep the originall mailer intact and respond
using a photocopy of the reply card, mailed back in a stamped
envelope. These prospects wrote highly complimentary
comments on their photocopied replies, some of which are
shown here.

18. Presentation Copyright © 2013 Paul A. Zink