This document provides examples of graphic design work for various clients including Yum! Brands, Lexmark, Berea College, and others. It showcases poster designs, logos, advertisements, and other materials created to promote brands, events, and causes. The designer discusses redesigning covers, creating displays and campaigns, and tailoring visuals to achieve different objectives across industries. Overall, the document highlights a range of graphic design projects completed by the artist.

1. [communications
creative
and innovative design
inspires,
empowers,
to become the catalyst
from which
bigger ideas] are born.
-Joel Villaflor

2. graphic
[design]

3. NRN Cover
The original cover
submitted by NRN was
rejected by Yum! Brands
CEO, David Novak. The
publication gave me the
opportunity to redesign
this final cover.

4. This airport mural to
promote the Yum! “World
Hunger Relief” campaign
was part of a larger
Hunger Program
media campaign used to
raise awareness of
hunger around the world.

5. ComCenterWalls
I’ve done my share of exhibit
and environmental design over
the years, but this and the next
slide illustrate that permanent
displays don’t have to be static,
but can be creative without
compromising functionality.

6. ComCenterWalls2

7. 10AnnPoster
This poster commemorated
10 years of Yum! Brands.
It was also the inspiration for
creating a 50 foot tall light
box display in the lobby of
the corporate offices.

8. 10thAnnDisplay
This timeline display was created to
commemorate the 10th Anniversary of
Yum! Brands, and highlighted key
events in each year since its founding.

9. Berea College Crafts
Berea College charges no tuition, and the sale of the
student-made crafts provides scholarships for Berea
students. After years of slumping sales, the focus turned to
eliminating much of its catalog sales for an aggressive online
sales push that included a refresh of the existing site, and a
new, more contemporary seasonal foldout catalog. Both
were a success.

10. Lexmark Card
Designed to appear as a holiday greeting card,
this invitation went to a select group retailers
inviting them to a pre-holiday event showcasing
Lexmark’s hottest selling printers.

11. Zerex
Tradeshow duratrans promoting Zerex heavy duty antifreeze and its new packaging.

12. identity
[crisis.]

13. Logo samples
Identity for newly New identity for Logo for gourmet
merged financial Galt House Hotel & foods and
holdings company Suites following accessories shop
renovations
Logo for Logo for Yum! Logo for the
Lundy’s Catering Creative Services Lexington Arts
Council

14. Galt House
The new Galt House identity called for a graphics
standards manual that could function as a style
guide for executing the new brand position.

15. Horizon logo
Logo for proprietary software used
as a mouse pad

16. [campaigns]
the

17. Merger
This easel card and banner
were created to generate buzz
when the city of Louisville
merged with Jefferson County
in 2002. Consequently, the
move made Louisville the 16th
largest, and most populous
in the US.

18. Diesel engines aren’t what one would
Cummins1
consider sexy products. But this series of ads
managed to cut through the boredom of
material often found in industrial trade
publications by stating benefit in a straight
forward, bold terms.

19. Green Thumb
A series of fun, edgier POP
directed at promoting a new
kind of savings account
offered by this group of sister
banks in rural central Kentucky.

20. Home Equity
Easel cards reinforced the
bank’s a friendly, approachable
personality, and made the loan
process visually appealing
to customers.

21. LV Harkness
Home Equity
L.V. Harkness & Co. is known for its unusual
“wants” and “must-have” treasures from all
over the world. Each print ad of this
campaign tells the story behind each item
with a clever sense of wit and style.

22. Headley Whitney
For its grand reopening following a multimillion dollar renovation, the Headley-Whitney museum of decorative
arts will feature an exhibit of jeweled items by designer Sidney Mobell on loan by the Smithsonian Institute.
This series of billboards uses headlines that toy with the very idea of overindulgence.
Upon presenting this campaign to the board of directors, they applauded.

23. [shots]
one

24. Lexmark
This half page Lexmark ad ran in
the Chicago Tribune in July of
2008, specifically targeted to
bulk shoppers in the
Chicagoland area.

25. Mint Julep Martini
This table tent which appeared in
restaurants throughout the city,
was designed to create buzz and
generate PR for Louisville during
the 2002 Kentucky Derby, and
made an appearance on
Entertainment Tonight.

26. This print ad touted this plush
tour bus by Motor Coach
Industries for those very high end
users desiring luxury features.
MCI

27. Galt House
This print ad ran in the
program for the ESPN2
televised boxing match
between Laila Ali and Mary
Ann Almager in Louisville on
February 14, 2003.

28. Humana
This print ad ran in the 135th
Kentucky Derby program.

29. Berea
Billboard for Berea Arts Council

30. Moms
Billed as the largest one day rock
concert in history, this poster
celebrating Mom’s Music 25th
anniversary created a good buzz
throughout the music scene.