This document provides an overview of Zing Me, a social networking site in Vietnam with over 8.2 million monthly active users. It discusses who uses Zing Me, which is mostly young people between 13-24 years old. It then explains why agencies should care about Zing Me, as it is an open platform for brands to engage with users. The document outlines the tools Zing Me offers brands, including fan pages, applications, in-game advertising, campaign tools, and how to measure success through metrics like reach, engagement, and brand impact.

1. Overview Zing Me
Web Business Development – VNG Corporation

2. Agenda
About Zing Me
Who are using Zing Me?
Why Should Agencies Care?
Fan page
Application
In-game Advertising
Measure Success
Q&A
http://open.zing.vn 2

3. About Zing Me
• Site information
– URL: http://me.zing.vn
– Starting Date: August 2009
– Monthly active users: ~ 8,2
Mil (01/2012)
• Brief Introduction
– Zing Me, established by VNG Corporation, is considered the most social
networking site in Viet Nam.
– Zing Me offers status, personal blogging, photo and music, online chatting,
interactive games and many other networking functions
http://open.zing.vn 3

4. New Section
Who Are Using Zing Me?
http://open.zing.vn 4

5. Zing Me Users are Young
8.2 M users
39% 12%
38%
13 - 17 18 - 24 25 - 35
TIME ON
JOB 68% 17% 15% SITE 2%10% 12% 76%
Student White collar Others
1-2 times 3-4 times 5-6 times 6+ times
http://open.zing.vn 5

6. Daily Activities
Make friends
Share status
Write on wall
Share Photo
Write blog
Play social
games
Chat
http://open.zing.vn 6

7. Zing Me is a SNS for Communication
Every day
– 750K Photos uploaded (grow rate 10% per month)
– 105K Comments sent (grow rate 10% per month)
– 8M Chat Message sent (grow rate 20% per month)
Users tend to be more social
http://open.zing.vn 7

8. What Do They Care About?
3 things users care about:
Make friends and join
communities who share the
same thoughts and hobbies
Self expression and
differentiation: users want
to be cool
Love to get new gadgets
http://open.zing.vn 8

9. New Section
Why Should Agencies Care?
http://open.zing.vn 9

10. Zing Me has attracted both international and local
brands.
“Vietnamese are very open to brand
interaction online”
– TNS 2010
http://open.zing.vn 10

11. Zing Me is an OPEN Platform
Zing Me is open to brands to engage with users and
bring added-value content to users
http://open.zing.vn 11

12. Zing Me is an OPEN Platform
Agency
• More channel
• More money
Brand
Zing Me • Attack more
• Satisfy users customers
• Do business • Satisfy users
• Increase sale …
http://open.zing.vn 12

13. Zing Me Tool Box
Zing Me offers an array of tools for brands to connect with fans
■ Brand Fan Pages
– A Zing Me Page is a public profile that enables you to share your business and products
with Zing Me users
– Within Fan Page you have the option of posting and collecting content, collecting user
reviews, and hosting discussions
■ Applications
– An application is a platform for developers which provides a framework to build tools
which Zing Me users can add to their profile
– Tools can be plug-in into fan page to enrich content and encourage users’ activities on
fan page
■ In-game Advertisement
– Your brand can engage with Zing Me users within social games in the native way
■ Campaign Tools
– Campaigns can be organized based on users daily activities such as uploading
photo, sharing link, writing blog and other interactions
■ Viral Elements
– Newsfeed is helping to spread out your brand message
– Celebrities as influencers
http://open.zing.vn 13

14. New Section
FAN PAGE
http://open.zing.vn 14

15. Fan Page is Your Brand Community
 A Zing Me Page is a
public profile that enable
you to communicate and
share your business and
products with Zing Me
users
 Verified by Zing Me
http://open.zing.vn 15

16. Fan Page
http://open.zing.vn 16

17. Background Profile

18. New Section
APPLICATION
http://open.zing.vn 18

19. About Application
Build your own application
Apps are the applications running on
platform of Zing Me, support business to
implement campaigns, programs in line
with all your needs.
• Short-term: Support for your small
campaigns
• Long-term: Support for a long social
media plan.
Do you need a microsite more?...
http://open.zing.vn 19

20. Fan Page – Applications
http://open.zing.vn 20

21. Campaign Tools
Campaigns can be organized based on users daily activities such as uploading
photo, sharing link, writing blog and other interactions
http://open.zing.vn 21

22. app Khảo sát & Hỏi Đáp

23. Blog contest about
Transfomer
Promotion campaign
Campaign & Contest
student photo contest

24. Campaign
Support implementation of the campaign is using a
combination of:
• Apps: implementation of advertising campaigns.
• Fanpage: product introduction.
• VIP profile: Celebs support the campaign.
Apps Fanpage
VIP profile
24

25. New Section
IN-GAME ADVERTISING
http://open.zing.vn 25

26. About In-game Advertising
The opportunity to reach
the target audience
directly by using In-game
advertising
Farm Animal Fish
http://open.zing.vn 26

27. Static
Items can be customized with your brand palette.
House
Theme
Items
Booth
Dog
http://open.zing.vn 27

28. Game-Play Integration
Poca Snack can…
Farming
Potato
Seeds Harvest
Theme
Presents Ingredients
House
Brand mascot
Seed
Magic potion Production
Booth
…
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29. Mini Game
■ Mini game
– Your brand image will be a slot, cell in game.
– Background mini game.
– Create another brand mini game and integrated in to NT2 like:
● Lucky Draw
● Caro
● Bejeweled
● Tetris
● …
http://open.zing.vn 29

30. New Section
Measure Success
http://open.zing.vn 30

31. Measure success
“Successful brands establish success metrics
prior to beginning any campaign.”
– Kevin Barenblat, Context Optional

32. Measure Success
Brand Impact Metrics Measurement
Reach Impressions, fans Impression
Pageview number on Fan Page
Number of fans
Engagement Clicks, Interactive Number of Comment on Feed
actions Number of Like on Feed
Number of Click
Number of Wall Post
Action Clicks, entries CTR
Number of contest entries
Web traffic generated
http://open.zing.vn 32

33. In Summary
■ Zing Me users are young, engaging, love to
explore and open to brand messages
■ Zing Me is an open platform for you to build your
brand communities on Zing Me
■ Zing Me provides tools and tips to engage with
users.
http://open.zing.vn 33

34. Contact
http://open.zing.vn 34

35. Q&A
http://open.zing.vn
– Hoàng Hường
● huonght@vng.com.vn
● T: (08) 3 866 4666 (ext.1042)
● M: (+84) 01636 936 936
http://open.zing.vn 35

36. New Section
Thank you!
http://open.zing.vn 36