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SYM Santa Clauses down town
1. SYM held a Christmas event from 15-23 December that included a wish list for gifts, visits from SYM Santa Clauses in 3 locations, and online games and updates on Facebook. The event achieved or exceeded its key performance indicators. 2. Winners of the wish list received surprise visits from SYM Santa Clauses in downtown Ho Chi Minh City. Real-time updates of the Santa Clauses' locations were provided on SYM's Facebook page. 3. The event engaged over 2,900 users through key opinion leaders on Facebook and received over 2,400 interactions on a Facebook group. Facebook advertising reached over 130,000 users.
SYM Santa Clauses down town
- 1. 15.12.13 – 23.12.13 EVENTOFFLINEEVENT OFFLINE F I N A L R E P O R T
- 2. No Items CommitmentAchievement Achievement KPI (%) 1 Landing page for wish list 1 package (Landing page for wishlist, including database system and integrated social pluggins) Done Done 2 KOLs 1020 interactions 2,994 interactions 293,5% 3 FB group 250 interactions 2,444 interactions 977,6% 4 Gift 105 gift 105 gift 100% 5 Facebook ads Added value Total reach: 130,178 users Done OVERVIEWOVERVIEW
- 3. SYM wish list Userswho are using SYM product can access SYM wish list, leaving personal info and choosing a lucky Christmas gift
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- 5. 1. Landing pagefor wish list Total users play apps: 772 Winner: 105
- 6. SYM Santa Clausesdown town Winners from SYM wish list activity were surprised of being gifted by SYM Santa Clauses. SYM Santa Clauses were downtown and attract the crowd.
- 7. 3 places SYMSanta Clauses passing by were: Notre Dame Cathedral, Reunification Palace and Ben Thanh market
- 8. Then SYM SantaClauses gave a surprise to winners of wish list activity
- 9. Then SYM SantaClaus attract the crowd, bring the happiness
- 10. Real time updateonline SYM Santa Clauses impressed not only offline, but also online through SYM fan page and through the game “Hunting SYM Santa Clauses”
- 11. Online update Real timeupdate on SYM fan page for user to easier “catch up” the Santa Clauses. Notre Dame Cathedral Reunification Palace Ben Thanh market
- 12. Offline SYM Santaclause hunting -The Winner of minigame on Facebook fanpage Two fastest users who “shot” the Santa Clauses Users hunted the SYM Santa Clauses
- 13. Offline SYM Santaclause hunting -The Winner of minigame on Facebook fanpage Two most favorite photos voted by community Users hunted the SYM Santa Clauses
- 14. Offline SYM Santaclause hunting -The Winner of minigame on Facebook fanpage The winner who have best photo Users hunted the SYM Santa Clauses
- 15. Feedback from community Offline:the crowd was consecutively talking about SYM brand and how they were impressed by the roadshow. Online: Users say thanks to the gifts from SYM. Users from other provinces ask SYM when SYM will come to their town with such the activities.
- 17. Communication support To maximizethe coverage of SYM activity, we had support from social channels like Facebook groups, Facebook profiles and Facebook advertising
- 18. KOLs Interaction Minh Chinh137 Bj Kinh Can 2464 Ve Lanh Chanh 139 Phuong Phi 149 Huynh Tan Phat 11 Minh Quoc Nguyen 94 Total 2,994 KOLs
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- 27. FACEBOOK ADS Total reach:130,178 Total like: 186 Total engagement: 1,988
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