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In game avertisingfarm2
This document provides information about Farm 2, a social farming game on Zing Me. It discusses the game's traffic and demographic information, as well as common social activities players engage in, such as caring for crops and animals. The document also outlines opportunities for brands, including static advertising through decorations and product placement, as well as dynamic ads through quests and rewards. It concludes by explaining how brands can promote within the game and measure campaign results.
In game avertisingfarm2
- 1. 28/10/2011 Advertising in Farm 2 By Web Business Development
- 2. Agenda About Farm 2 BrandsCan Do… Social Game Activities How To Measure Contact Q&A http://open.zing.vn 2
- 3. New Section About Farm2 http://open.zing.vn 3
- 4. About Farm 2 • Site information – URL: http://me.zing.vn/apps/ntvv2 – Launched: Oct 2010 • Traffic – Monthly Active User(A30): ~ 2,5 Mil • Major services – Farm, Zoo, Fish Farm Animal breeding Fish breeding http://open.zing.vn
- 5. Demographic Age 6% 22% 44% 18% 10% Gender 54% 46% Under 13 13-17 18 - 24 25 - 34 Over 35 Male Female Job 75% 11% 15% Place 1% 9% 10% 24% 56% Pupil-Student White-collor Other Other School Working Internet café Home http://open.zing.vn 5
- 6. New Section Social GameActivities http://open.zing.vn 6
- 7. Take care farm… Farming Seeds Harvest Sell or Ingredients Production • Plant, tend, harvest and sell crops to expand your virtual farm. • Feed and care for your animals and remember to lend your farmer friends a helping hand. • Help your farmer friends by caring, harvest.. http://open.zing.vn 7
- 8. Social game activities •Buy virtual goods – Seeds, animals, fishes… – Extra goods: grass, dog… http://open.zing.vn 8
- 9. Decoration Dog House, Gate Decorate your farm by using… Butterfly Theme http://open.zing.vn 9
- 10. Social game activities •Production – Amount of crops will be processed by factory for getting more benefits. • Play mini game – Receive virtual goods. – More exp. http://open.zing.vn 10
- 11. Why they dothat? • Connecting friends. – Visit your farmer friends – Give their friends some virtual goods. • Extremely like getting free virtual goods. – Nice. – More % Production. – More Exp. http://open.zing.vn 11
- 12. New Section Brands CanDo… http://open.zing.vn 12
- 13. Brands can do… •Static advertising – Decorations: • Theme • House, gate. • Special bugs, animals. • Other: billboard, poster – Product placement: • Booth • Products – Place in game – Put your name on branded virtual goods. http://open.zing.vn 13
- 14. Decorate your farmby using… Items can be customized with your brand palette. House Theme Items Booth Dog http://open.zing.vn 14
- 15. Brands can do… •Dynamic advertising – Presents • Virtual goods: seed, fish, animal with high benefit. – Quest • Users must plant some seeds. • After harvest, users uses machine in factory for processing real product in life: Coke, Poca Snack, Merino Ice-cream… • Users will be received some presents like: – Nice theme with high benefit. – A real product: a Coke, Merino… http://open.zing.vn 15
- 16. Game-Play Integration Poca Snackcan… Farming Potato Seeds Harvest Theme Presents Ingredients House Brand mascot Seed Magic potion Production Booth … http://open.zing.vn 16
- 17. Brands can do… •Brand game – Mini game • Your brand image will be a slot, cell in game. • Background mini game. • Create another brand mini game and integrated in to NT2 like: – Lucky Draw – Caro – Bejeweled – Tetris – … http://open.zing.vn 17
- 18. How to promotefrom Zing Me? • Notice on top link in game HF2. • Fanpage HF2: Blog, Photo... • Splash advertising. • Zing News • Icon in game • Zing Ads http://open.zing.vn 18
- 19. How to measure •Monthly Active Users (campaign): A30 • Event: – Item Shopping – Quest Finishing – Item Producing – % users complete event http://open.zing.vn 19
- 20. Contact to • HoàngHường – E: huonght@vng.com.vn – T: (+84) 83 – 866 4666 (ext 6195) http://open.zing.vn 20
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