The document discusses a Happy City event to promote the Zing Phone. It aims to increase the brand awareness of Zing Phone and impressions within Happy City. The event runs from November 17th to December 11th and challenges players to decorate their city with fall themes. Players can collect Zing Phone cards from friends to exchange for items and top cities will receive rewards.

2. • Happy City Overview
• Goals
• Event details
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3. Happy City overview
• Hot Game on ZingMe
• A30: 3.009.184
• Game play: Building – Decorating Your
Dream City
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5. Goals
Increase brand awareness
Increase Zing Phone Impressions appear
in Happy City
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6. “Decorate Fall City, Get Zing Phone”
Duration: 17/11/2011 – 11/12/2011
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7. Overview Zing Phone event
Collect Zing
Phone card
from friends
Set up e- Exchange
Store Zing Phone
(Zing Phone card to
store) receive items
Top 3 the
most
Decorate Fall
beautiful fall
Cities
cities get big
reward
Top 10 the
All of users most
Vote beautiful fall
cities
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8. Task 1
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9. Set up
Finish task 1,
e-store Get reward
Take money
from e-
store, getting
Zing Phone
items
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10. Notice about Zing Phone store appears
when each user login Happy City
Ask Friends
Zing Phone
Cards on
Finishing their wall
the first task, Zing Phone stores
appears . Users can
exchange six items from the
Zing Phone store. To do this,
users must raise friends to give
them Zing Phone cards by
announcing on – Do Not wall
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11. Feed wall
Users wants to ask their friends for Zing Phone Card
User click on feed on friend’s wall also receive
Zing Phone card
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12. Collecting all Zing Phone Cards, users starts to exchange Zing
Phone and receive items
Turkey = 20 cards Barber shop = 80 Farmers Market =
cards 100 cards
Fall Mansion = Harvest Table =
Fall House = 150 cards
250 cards 350 cards
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13. After Collecting fall items, users can
decorate their city with fall themes
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14. Vote for fall city contest is the task of all users
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15. Users can vote for 01 of the 10 most beautiful cities in game
with Zing Phone interface Pop - up
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16. Transition effects make the experience as
using real Zing Phone
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18. Vote for the most beautiful fall city
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19. Rewards of Fall City Contest
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20. Rewards of Fall City Contest
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21. Rewards of Fall City Contest
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22. Contact
http://open.zing.vn 22

23. Q&A
http://open.zing.vn
– Hoàng Hường
• huonght@vng.com.vn
• T: (08) 3 866 4666 (ext.1042)
• M: (+84) 01636 936 936
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