Açık kaynak ve ücretsiz kullanılabilirlik araçlarını kullanarak web sitesi/yazılım tasarım süreçlerine dahil edilebilecek kullanılabilirlik test teknikleri anlatılıyor.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.
There basically 2 ways of getting involved with the University of St.Gallen in order to have a design thinking team working for your organization.
1. Design Thinking @ HSG
2. Embedded Design Thinking
Both ways are explained in the set.
For more information visit http://dthsg.com
Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...Lumiknows Consultancy
Presentation of CEO of Russian design research consultancy Lumiknows Ekaterina Khramkova at the international conference on innovation and entrepreneurship held in Moscow late April 2009. The event was organized by the International center for Innovation & Entrepreneurship of the Moscow State University together with the U.S. Russia Center for Entrepreneurship with support of Innovation Studio Intel, Tempus, Higher School of Economics.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
This set of method cards introduces briefly the design thinking approach. It explains the design process as well as the prototyping phases of design thinking projects.
There basically 2 ways of getting involved with the University of St.Gallen in order to have a design thinking team working for your organization.
1. Design Thinking @ HSG
2. Embedded Design Thinking
Both ways are explained in the set.
For more information visit http://dthsg.com
Creativity, Design Thinking and How These Have To Do With Innovation & Entrep...Lumiknows Consultancy
Presentation of CEO of Russian design research consultancy Lumiknows Ekaterina Khramkova at the international conference on innovation and entrepreneurship held in Moscow late April 2009. The event was organized by the International center for Innovation & Entrepreneurship of the Moscow State University together with the U.S. Russia Center for Entrepreneurship with support of Innovation Studio Intel, Tempus, Higher School of Economics.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
This is Service Design Thinking @ UXCamp CPH 4-2014Jakob Schneider
This is the keynote presentation I gave at the UXCamp Copenhagen in April 2014. It is a modified version of the deck @MrStickdorn and I (@jakoblies) use. Thank you for having me and for that brilliantly organized event.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
Service Design Thinking - How to successfully innovate beyond buzzwordsMarc Stickdorn
These are the slides of a talk I gave at the Interaction South America Conference 2013 in Recife, Brazil.
Find the videos I showed on our websites:
www.myservicefellow.com (available from summer 2014)
www.smaply.com (launching in December 2013)
The book website of TiSDT:
www.thisisservicedesignthinking.com
Presentation by Marc Stickdorn & Jakob Schneider.
Graphic design by Jakob Schneider (Designer of TiSDT). Like his style? Check his agency: http://kd1.com ;)
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
A slidedeck Marc Stickdorn and Jakob Schneider use for presentations on Service Design Thinking in 2013. It uses some examples from the field of tourism to explain the basic concepts, process, methods and tools of service design. Have a look at our websites to learn more on what we're doing or get in touch with us:
The book "This is Service Design Thinking": www.tisdt.com
The software "smaply": www.smaply.com
The mobile ethnography software "myServiceFellow": www.myservicefellow.com
Presentation by Marc Stickdorn & Jakob Schneider.
Graphic design by Jakob Schneider. Like his style? Check his agency: http://kd1.com
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
This is Service Design Thinking @ UXCamp CPH 4-2014Jakob Schneider
This is the keynote presentation I gave at the UXCamp Copenhagen in April 2014. It is a modified version of the deck @MrStickdorn and I (@jakoblies) use. Thank you for having me and for that brilliantly organized event.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
Service Design Thinking - How to successfully innovate beyond buzzwordsMarc Stickdorn
These are the slides of a talk I gave at the Interaction South America Conference 2013 in Recife, Brazil.
Find the videos I showed on our websites:
www.myservicefellow.com (available from summer 2014)
www.smaply.com (launching in December 2013)
The book website of TiSDT:
www.thisisservicedesignthinking.com
Presentation by Marc Stickdorn & Jakob Schneider.
Graphic design by Jakob Schneider (Designer of TiSDT). Like his style? Check his agency: http://kd1.com ;)
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
A slidedeck Marc Stickdorn and Jakob Schneider use for presentations on Service Design Thinking in 2013. It uses some examples from the field of tourism to explain the basic concepts, process, methods and tools of service design. Have a look at our websites to learn more on what we're doing or get in touch with us:
The book "This is Service Design Thinking": www.tisdt.com
The software "smaply": www.smaply.com
The mobile ethnography software "myServiceFellow": www.myservicefellow.com
Presentation by Marc Stickdorn & Jakob Schneider.
Graphic design by Jakob Schneider. Like his style? Check his agency: http://kd1.com
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
Ideas for new devices and services can come from anywhere. But great ideas come from aligning solutions with real value and desirability for people. Design thinking provides a set of principles and structure that can act as scaffolding for teams to find and understand challenges and opportunities to focus on fan find solutions for.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Kullanılabilirlik testleri ile sitenize kullanıcı gözüyle bakın. Kullanıcı dostu arayüzlerle müşteri deneyimini arttırın. Userspots 2009 yılından itibaren kullanıcı deneyimi ve kullanılabilirlik alanlarında faaliyet göstermektedir.Userspots’un sunduğu servislerle daha kullanıcı dostu yazılımlar, mobil uygulamalar, web siteleri kısacası arayüzler yaratabilirsiniz.
Mobil Uygulama Geliştiricileri İçin TavsiyelerBurak Budak
Ürün yöneticileri mobil uygulama geliştirirken nelere dikkat etmeli? Hangi yöntemleri kullanmalı? Kullanıcıları nasıl elde tutabilir, nasıl size daha bağlı hale getirebilirsiniz? Prototip hazırlarken hangi uygulamaları kullanabilirsiniz? Örnek alabileceğiniz uygulamalar nelerdir?
Bu sunumda bu konulara kısa cevaplar bulacaksınız, sormak istediğiniz her soruyu bana iletişim bilgilerimden ulaşarak sorabilirsiniz.
İlker Sezer Tezi 2011 Uyarlanabilir Uyarlanır Hipermedya e-öğrenmeMustafa Said YILDIZ
Bu araştırma kapsamında uyarlanır hipermedya tasarımının genel özellikleri sunulmuş ve güncel bazı uyarlanır hipermedya geliştirilme modelleri incelenmiştir. Ayrıca, uyarlanır ve uyarlanabilir hipermedya sistemleri avantaj ve dezavantajları karşılaştırılmıştır. Bu karşılaştırma sonucuna göre uyarlanır hipermedya sistemleri ile geleneksel uyarlanabilir hipermedya uygulamalarının olumlu yönlerini birleştiren faydalı bir metot ortaya koymaya yönelik örnek bir uygulama geliştirilmiştir. Bu uygulamada uyarlanır hipermedyaların en fazla uygulama alanı buldukları eğitsel uyarlanır hipermedya sistemi ve eğitim konusu olarak da yabancı dil (İngilizce) eğitimi seçilmiştir. Geliştirilen uygulama yabancı dil eğitiminde bazı dilbilgisi konularının öğrenilmesine destek sağlamaktadır.
Öğrenme Deneyimlerinin Kaydedilmesi için Çoklu Cihaz Tabanlı Bir Yaşam Günlüğ...Mehmet Emin Mutlu
Bu çalışmada bireylerin yaşam boyu öğrenme süreçlerindeki öğrenme deneyimlerinin kaydedilebilmesi için bir sistem geliştirilmiştir. Bu amaçla öğrenme deneyimlerinin yaşandığı fiziksel ve sanal ortamlar göz önüne alınmış ve bu ortamlarda gerçekleşen öğrenme deneyimlerinin kendiliğinden ve sürekli olarak kaydedilmesi amacıyla bir yaşam günlüğü sistemi tasarlanmıştır. Tasarım tabanlı araştırma yaklaşımı kullanılarak, masaüstü, diz üstü, tablet, akıllı telefon ve giyilebilir kamera gibi birden fazla cihazda çalışabilecek ekran görüntüsü yakalama yazılımları ile kamera görüntüsü yakalama yazılımları geliştirilmiş ve yakalanan görüntülerin bulut altyapısı üzerinden taşınarak çalışma bilgisayarında bir araya getirilmesi sağlanmıştır. Geliştirilen sistem dokuz ay süreyle denenmiş ve öğrenme deneyimlerini hatırlama ve değerlendirme açısından etkili olduğu görülmüştür.
Growth Hacking Istanbul 2017 - Kullanıcı Psikolojisi ve Dönüşüm Userspots
Growth Hacking İstanbul 2017 farklı sektörlerden e-ticaret ve dijital pazarlama ekiplerini buluşturan dolu dolu bir etkinlikti. Bu senenin odağında Conversion Rate Optimization (dönüşüm optimizasyonu) olurken, Userspots'dan Mustafa Dalcı ve Nil Erden'de bu sürecin birer parçası olarak deneyimlerini ve bilgilerini katılımcılarla paylaştılar.
Hastalar dijital dünyayı ne için ve ne zaman kullanıyorlar? Hastalar Hekim/Hastane bulmada nasıl bir yol izliyor? Hangi sağlık uygulamalarını tercih ediyorlar? Hastane içi kullanılan dijital araçlar ve Türkiyedeki uygulamaları sizler için topladık.
2016 yılı E-ticaret UX Trendleri arasında 'Click to Call', 'İletişim', 'Teslimat', 'Premium Servis', 'Optimizasyon' ve 'Community' önde geliyor. UI Trendleri de ise; "Flat tasarım", "Ürün Ön Planda", "Büyük Görseller", "Minimalizm" ve "UI Kartları"nın kullanımı tasarımcıların tercih edeceği yöntemler arasında gelecek.
Userspots Eğitim Sorumlusu Özge Kuırdar'ın hazırladığı, UX kariyer yolculuğunuzda yararlanabileceğiniz farklı eğitim programlarının sunumu, iyi okumalar!
Userspots Sherlock ekibinden Oğuz Arıkan'ın şirket içi eğitimleri kapsamında katıldığı Mobil UX eğitiminde değerli bulduğu noktaları anlattığı sunumunu, sizlerle de paylaşmaktan mutluluk duyuyoruz!
Kart Bilgilerini ve Kampanyaları Tek Bir Yerde Toplayan Uygulama; Bonus Flaş Yayında!
Userspots olarak en çok efor harcadığımız ve bu eforun karşılığında (500.000 +) kullanıcı sayısına ulaşarak gururlanmamıza sebep olan ’Bonus Flaş’ 2015’in sonlarına doğru hayata geçti.
Bonus Flaş tasarımı sürecinde, kullanıcıların alışveriş alışkanlıkları ile ürünün KPI’larını orta noktada buluşturabilmek için deneyim tasarımı gerçekleştirdik.
15. Kullanılabilirlik
“Bir ürünün potansiyel kullanıcıları
tarafından, belirli bir kullanım bağlamı
içinde, amaçlanan kullanım hedeflerine
ulaşmak için, ne derece etkin, verimli ve
tatmin edici bir şekilde kullanılabilmesi”
19. 10 Kullanılabilirlik Sloganı
1. En iyi tahmininiz yeterince iyi değil.
2. Kullanıcılar her zaman haklıdır.
3. Kullanıcılar her zaman haklı değildir.
4. Kullanıcılar tasarımcı değildir.
5. Tasarımcılar/Geliştiriciler kullanıcı değildir.
20. 10 Kullanılabilirlik Sloganı
6. Genel Müdürler kullanıcı değildir.
7. Az çoktur.
8. Detaylar önemlidir.
9. Yardım genelde yardım etmez.
10. Kullanılabilirlik bir süreçtir.
34. Açık Kaynak ve Kullanılabilirlik
Üniversitelerden destek
35. Wordpress
Wordpress 2.5 Kullanılabilirlik Testi
Ball State Universitesi Media Design
Merkezi Laboratuvarı
http://wordpress.org/development/2008/10/usability-testing-report-25-and-crazyhorse/
44. Season of Usability
Summer of Code’un kullanılabilirlik
versiyonu
2009
Amarok, Drupal, Gallery, GeneMaNIA,
GNOME, Kadu, Korganizer,OLM,
Semnotes, Ubuntu
53. Açık/Kapalı
Açık
Kullanıcılar grupları kendileri yaratıp,
isimlendirir.
Kapalı
Gruplar kart gruplamayı hazırlayan kişiler
tarafından oluşturulur, kullanıcıdan kartı ilgili
kategoriye yerleştirmesi istenir.
56. Takım/Bireysel
Takım
Katılımcılar gruplamayı takım halinde yapar,
gruplama hakkındaki tartışma kayıt edilerek
kullanıcıların düşünce anlayışı ortaya çıkar.
Bireysel
Katılımcılar gruplamayı bireysel yapar,
böylece daha fazla yanıt alınır.
98. A/B Testi
A/B testleri ile bir sayfanın farklı
versiyonlarının performansını ölçebiliyoruz.
Versiyonlar aynı sayfanın farklı tasarımları
olabileceği gibi, aynı tasarım içinde sayfa
öğelerinin yerlerinin değişmesinden de
oluşabilir.
100. Huffington Post
Huffington Post haber başlıklarında hangi
başlığın daha etkili olabileceğini test etmek
amacıyla A/B testleri uyguluyor.
101. A/B
A : Gül ‘Aşı olacak mısınız?’ sorusuna ne
cevap verdi?
B : Gül aşı olacak mı?
102. A/B
1000 kişiye A başlığı, 1000 kişiye B başlığı
gösterilir. Hangi versiyonda kullanıcıların
habere daha fazla tıkladığı ölçülür.
103. Google
Google Arama Ürünleri ve Kullanıcı
Deneyimi Başkanı Marissa Mayer: ‘Google
link için seçtiği rengin tonunun tıklama
oranına etkisini dahi araştırıyor’
104. Elinde yeterli veri var mı?
Google’dan istifa eden Görsel Tasarım
Başkanı Douglas Bowman: ‘Google mavi
renginin 41 tonunun araştırmasını
yapıyordu, kenarlığı 3px seçtiğimde 4px ve
5px ile test edip etmediğim soruluyordu.’