Gil Zeimer Freelance Copywriting presentation 12.9.15
•
1 like•755 views
This document provides an overview of Zeimer's Advertising Shoppe. It includes 5 fun facts about the owner, two case studies of advertising campaigns created for clients, pricing information that writing projects are estimated at $125/hour but BNI members receive a discount of $100/hour, and a request for questions or testimonials from attendees. The best referrals come from advertising agencies, marketing firms, sales managers, those who need copy for projects, and anyone whose current advertising is not effective.
Report
Share
Report
Share
Download to read offline
Recommended
Conversions and Content that Attract Your Audience
Ida Madsen, Senior Specialist: Content, SEO & CRO, IIH Nordic
Big Brands and Social Media - 2020 and Beyond
Personalized smartphone covers fh
This document outlines a business plan for personalized smartphone covers. The covers would allow customers to personalize plain covers with photos, music lyrics, or other images. The target audience is teenagers and interested adults in Europe. The plan estimates selling 15 million covers over 10 years, generating over 67 million euros in revenue. Cost analysis shows the covers can be produced and sold at a profit. Competition is identified in each launch country, but the personalized nature of the covers is identified as making them more attractive than standard covers sold by competitors.
Coke advert presenation
This document discusses advertising strategies for a Coca-Cola Christmas campaign targeted at kids. It suggests using cute, round Christmas characters like penguins in ads on kids' TV channels, websites, and store shelves. One proposed ad shows a penguin finding a fallen Coke bottle in the snow, drinking from it, and its silhouette resembling the Coke bottle shape. The goal is to stand out to impressionable child audiences using a bold blue design evoking winter during the Christmas season.
Freelance Copywriter PPT to BNI Embarcadero
Gil Zeimer operates Zeimer's Advertising Shoppe providing copywriting, editing, proofreading, and audio production services. He was born and raised in San Francisco, has been a copywriter since 1976, and launched his own business in 1995. He works on a project fee basis at a rate of $100 per hour, and has provided services for various clients over the years including websites, newsletters, brochures, and other marketing materials. His work has helped businesses in industries such as healthcare, legal, financial, technology, and more.
Zeimer bni preso_072810
Here's a presentation I made today to BNI Embarcadero about my capabilities, some case studies, and my fee structure.
39 Ways To Increase Your Referrals And Grow Your Chapter
Today, Kay Heatherly, Kevin Casey and Gil Zeimer -- our chapter's three BNI Ambassadors -- presented this PowerPoint on the 39 ways you can increase your referrals and grow your chapter.
This list is a compilation of tips that I've gotten from other presentations by both Kevin and Kay. And this list is by no means complete. So if you have a suggestion for something we missed, please comment on it below and we'll update the PPT.
The 10 most important ways you can improve your referrals:
1) Show up to BNI every week
2) Givers Gain -- give referrals to get referrals
3) Listen to everyone's infomercial because members should be specific in the referrals they're requesting
4) Have a Website with your name on it -- be the master of your own domain
5) Visit other chapters whenever possible, especially on Visitor's Days
6) Sub at other chapters to line up reciprocal subs for yourself
7) Have more one-on-one dance cards
8) Step up to leadership
9) Take your MSP Training ASAP
10) And be active in your power group.
BNI Networking Education Segment - BRAG teams
Network Education Segment Presentation for BNI (Business Networking International) Sierra Chapter in Kuala Lumpur, Malaysia. Presented on 11th December 2012. BRAG teams are a structured way for chapter members to network for a month and to build connections which they would not otherwise be able to build. The purpose of BRAG teams is to help members improve their 60-second and 10-minute presentations.
BNI ULTIMATE SUCCESS ROADMAP Presentation
This document outlines the BNI Ultimate Success Roadmap, which provides guidance to successfully grow a team and achieve goals through business referrals. The roadmap involves learning about team members, utilizing connections to find referrals, building trust, always asking for specific referrals, gaining referrals, excelling in delivery, reporting back and giving value in return. Following these steps will help members set their journey on the path of success through business networking.
Recommended
Conversions and Content that Attract Your Audience
Ida Madsen, Senior Specialist: Content, SEO & CRO, IIH Nordic
Big Brands and Social Media - 2020 and Beyond
Personalized smartphone covers fh
This document outlines a business plan for personalized smartphone covers. The covers would allow customers to personalize plain covers with photos, music lyrics, or other images. The target audience is teenagers and interested adults in Europe. The plan estimates selling 15 million covers over 10 years, generating over 67 million euros in revenue. Cost analysis shows the covers can be produced and sold at a profit. Competition is identified in each launch country, but the personalized nature of the covers is identified as making them more attractive than standard covers sold by competitors.
Coke advert presenation
This document discusses advertising strategies for a Coca-Cola Christmas campaign targeted at kids. It suggests using cute, round Christmas characters like penguins in ads on kids' TV channels, websites, and store shelves. One proposed ad shows a penguin finding a fallen Coke bottle in the snow, drinking from it, and its silhouette resembling the Coke bottle shape. The goal is to stand out to impressionable child audiences using a bold blue design evoking winter during the Christmas season.
Freelance Copywriter PPT to BNI Embarcadero
Gil Zeimer operates Zeimer's Advertising Shoppe providing copywriting, editing, proofreading, and audio production services. He was born and raised in San Francisco, has been a copywriter since 1976, and launched his own business in 1995. He works on a project fee basis at a rate of $100 per hour, and has provided services for various clients over the years including websites, newsletters, brochures, and other marketing materials. His work has helped businesses in industries such as healthcare, legal, financial, technology, and more.
Zeimer bni preso_072810
Here's a presentation I made today to BNI Embarcadero about my capabilities, some case studies, and my fee structure.
39 Ways To Increase Your Referrals And Grow Your Chapter
Today, Kay Heatherly, Kevin Casey and Gil Zeimer -- our chapter's three BNI Ambassadors -- presented this PowerPoint on the 39 ways you can increase your referrals and grow your chapter.
This list is a compilation of tips that I've gotten from other presentations by both Kevin and Kay. And this list is by no means complete. So if you have a suggestion for something we missed, please comment on it below and we'll update the PPT.
The 10 most important ways you can improve your referrals:
1) Show up to BNI every week
2) Givers Gain -- give referrals to get referrals
3) Listen to everyone's infomercial because members should be specific in the referrals they're requesting
4) Have a Website with your name on it -- be the master of your own domain
5) Visit other chapters whenever possible, especially on Visitor's Days
6) Sub at other chapters to line up reciprocal subs for yourself
7) Have more one-on-one dance cards
8) Step up to leadership
9) Take your MSP Training ASAP
10) And be active in your power group.
BNI Networking Education Segment - BRAG teams
Network Education Segment Presentation for BNI (Business Networking International) Sierra Chapter in Kuala Lumpur, Malaysia. Presented on 11th December 2012. BRAG teams are a structured way for chapter members to network for a month and to build connections which they would not otherwise be able to build. The purpose of BRAG teams is to help members improve their 60-second and 10-minute presentations.
BNI ULTIMATE SUCCESS ROADMAP Presentation
This document outlines the BNI Ultimate Success Roadmap, which provides guidance to successfully grow a team and achieve goals through business referrals. The roadmap involves learning about team members, utilizing connections to find referrals, building trust, always asking for specific referrals, gaining referrals, excelling in delivery, reporting back and giving value in return. Following these steps will help members set their journey on the path of success through business networking.
Ten Tips for Women in Business Network
Learn simple and inexpensive things you can do, plus tips and creative ideas from the pros to better market you and your business in today's economy.
Kriti biz finals_upload
The document describes the rules and questions for "The Biz Quiz" trivia competition. It is divided into 4 rounds:
Round 1 has 12 multiple choice questions on various topics that are passed around to teams. Rounds 2 and 3 involve bidding on question categories and an audience round, respectively. The rules outline scoring for correct and incorrect answers.
Round 4 will feature a guest quizmaster. The document provides context and structure for the trivia competition through its explanation of the various rounds and rules. It samples question topics from companies, advertisements, and business to test the knowledge of participating teams.
Manish tripathi-principals-of-management-book-review-21 august2015
The document reviews the book "How To Sell Yourself" by Joe Girard. It provides details about the author, the book, and summarizes the content of some chapters. The chapters discuss topics like selling yourself, developing self-confidence, positive attitudes, listening skills, keeping promises, persistence and more. The review concludes that the book is very useful for motivation, personality development and infusing self-confidence, especially for sales and marketing people.
Potbelly's
This document summarizes information about Potbelly Sandwich Shop and its competitors. It provides background on Potbelly's origins and expansion. Annual sales figures are estimated at $245 million based on average sales per store of $1.1 million. The document also analyzes social media presence and sentiment toward Potbelly and competitors like Jimmy John's and Quiznos. It concludes with recommendations for Potbelly to improve social media engagement and differentiate itself from competitors.
Book Summary: Inside The Magic Kingdom
This document summarizes seven keys to Disney's success based on a 1996 book by Tom Connellan. The seven keys are: 1) Define your competition broadly as any company customers might compare you to, 2) Ensure every employee provides excellent customer service and lives the company values, 3) Gather customer feedback from many sources like surveys and observations, 4) Reward, recognize and celebrate employees, 5) Focus on exceeding customer expectations, 6) Respect and value employees as important contributors, and 7) Apply these principles to continuously improve one's own company.
Freelance Musician Creativity
This document outlines a lesson plan on creativity and starting a business. It includes the aims of introducing creativity and business advice. Students will discuss favorite foods and develop ideas for marketing a regional food product. In groups, they will create brand names and website homepages. Students will then present their food business ideas and discuss areas where advice could help the business. For an extension, they will use a case study to further develop creative plans to make their food business a global leader.
Instagram Success - Case Study: Colourpop Cosmetics
Case Study of Coloupop Cosmetics, investigating how they have built their brand on social media influence.
Presentation made during Kabbage's intern program.
Writing for Advertising
This document provides an overview of advertising copywriting. It discusses that advertising aims to be persuasive and creative. It outlines different writing genres for advertising and explains that the goal is to produce a change in thinking, attitudes, or beliefs. The document also discusses assessing the needs and appeals of the target audience, developing unique value propositions, and understanding audience demographics and psychographics. It covers various advertising formats and elements of print, broadcast, and online ads. Overall, the document offers guidance on the process of writing effective advertising copy.
KFC - Analysis of "Love is Forever" TVC
Ogilvy Johannesburg created KFC's "So Good" and "Love Is Forever" television commercials that moved away from typical fast food ads. The commercial tells a story of traveling backwards in time through smells and memories associated with KFC. It aims to tug at heartstrings with a cover of Elton John's "Your Song." The commercial was widely viewed on YouTube and polled as one of the most liked ads of 2011. It received awards for advertising and corporate responsibility, showing Ogilvy's success in building KFC's brand through emotive storytelling.
Delivering happiness
Delivering Happiness is a book written by the CEO of Zapoos.com Mr. Tony Hsieh. This presentation try to deliver some of the key concepts shared in his book.
Become the Obvious Choice
This document outlines a marketing strategy for skydiving centers to build customer loyalty through exceeding expectations. It recommends focusing on increasing site traffic through SEO, paid search, content and social media. Centers should tell their story by communicating their values and purpose. Loyalty is generated by identifying all customer touchpoints and finding ways to exceed expectations at each one. Online reviews are emphasized as the most trusted form of word-of-mouth marketing. The strategy advocates treating customers and employees well to "win hearts, not wallets." A case study shows how implementing this approach led to a DZ's best season in 20 years.
Final
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
DTI SUCCESS MINDSETS OF ENTREPRENEURS by Ardy Roberto
What are the eight mindsets that make an entrepreneur successful? Ardy Roberto shares his story and stories of entrepreneurs and their mindsets that made them successful.
This presentation was made at the DTI SSF Summit in Bicol last August 31, 2016.
Assignment 5 acncillary task
The document summarizes research done on advertisements in newspapers and TV channels in the UK. For newspapers, it looks at the Metro, Daily Mail, and The Sun, analyzing their content, structure, advertising, target audiences, and availability. For TV channels, it examines Channel 4 ads, describing their layout, text content, fonts, graphics, photo manipulation, and information organization. The overall document analyzes various media sources to understand their advertising approaches.
Group pitch presentation and marketing campaign
Echo Productions is launching a new sugar free gum called Zypher. Their research informed their packaging design choices of color and direction. Their target audience is ages 16-27. Their marketing campaign will include print, website, and underground ads. Their advertising strategy involves local newspapers, TV, social media, and public transit ads. They aim to sell Zypher gum in convenience stores, petrol stations, superstores like Sainsbury's, Waitrose, and Tesco.
Group pitch presentation
Echo Productions is launching a new sugar free gum called Zypher. Their research informed their packaging design choices of color and direction. Their target audience is ages 16-27. Their marketing campaign will include print, website, and underground ads. Their advertising strategy involves local newspapers, TV, social media, and public transport/store placements. They aim to sell Zypher gum in convenience stores, petrol stations, supermarkets like Sainsbury's, Waitrose and Tesco.
Group pitch presentation
Echo Productions is launching a new sugar free gum called Zypher. Their research informed their packaging design choices of color and direction. Their target audience is ages 16-27. Their marketing campaign will include print, website, and underground ads. Their advertising strategy involves local newspapers, TV, social media, and public transit ads. They aim to sell Zypher gum in convenience stores, petrol stations, superstores like Sainsbury's, Waitrose, and Tesco.
The seminars
The document summarizes several seminars on international topics:
1) A seminar on international competencies discussed 5 core competencies including language skills, an outside-in perspective, multi-ethnocentricity, a sense of "homelessness", and seeing through cultural facades. Tips included engaging with international news and experiences.
2) A field trip to the European Commission in Brussels where a guide discussed how the EU manages issues and international cooperation.
3) A seminar on international sales discussed the growth of Klingele Chocolade and tips for international business like exhibitions, trade organizations, research, networking and adaptability. The speaker shared her experience rising in the company.
Rothwell music the brain glue of your brand
This document discusses how music can be used effectively in branding and marketing. It provides the history of jingles dating back to 1926 and research showing that commercials with music are more memorable. The document outlines the anatomy of an effective jingle and the four critical decisions that using audio branding forces a company to make regarding their brand values, target audience, desired emotion, and differentiator. Finally, it lists some of the most influential jingles of all time and provides ways to maximize the impact of a jingle through various marketing channels.
5 Essential Steps to Self-Publication Success
What are the five essential steps to self-publication success? Jon Swerens, editor/designer of two books published by The News-Sentinel of Fort Wayne, shares what he learned in a 20-minute presentation first seen at the Allen County Public Library on April 23.
Photos are ©The News-Sentinel, except for the crying man, ©Daniel Dickman: http://www.flickr.com/people/spunkinator/
GilZeimer_SS2024_12Injuries_5-30-24.pptx
"The 12 Most Common Diving Injuries –– And How to Prevent Them" – Scuba Show, June 2024
Gil Zeimer BNI Freelance Copywriting Presentation 12.9.15
This document summarizes a presentation by Zeimer's Advertising Shoppe. It includes 5 fun facts about the owner, two case studies of advertising campaigns they developed for clients, information on their writing costs and best referrals, and an invitation for questions or testimonials. The case studies describe a radio jingle campaign for a Lasik company and a TV commercial with a new tagline that increased ratings for a news program. Writing services are estimated at $125 per hour but discounted to $100 per hour for referrals.
More Related Content
Similar to Gil Zeimer Freelance Copywriting presentation 12.9.15
Ten Tips for Women in Business Network
Learn simple and inexpensive things you can do, plus tips and creative ideas from the pros to better market you and your business in today's economy.
Kriti biz finals_upload
The document describes the rules and questions for "The Biz Quiz" trivia competition. It is divided into 4 rounds:
Round 1 has 12 multiple choice questions on various topics that are passed around to teams. Rounds 2 and 3 involve bidding on question categories and an audience round, respectively. The rules outline scoring for correct and incorrect answers.
Round 4 will feature a guest quizmaster. The document provides context and structure for the trivia competition through its explanation of the various rounds and rules. It samples question topics from companies, advertisements, and business to test the knowledge of participating teams.
Manish tripathi-principals-of-management-book-review-21 august2015
The document reviews the book "How To Sell Yourself" by Joe Girard. It provides details about the author, the book, and summarizes the content of some chapters. The chapters discuss topics like selling yourself, developing self-confidence, positive attitudes, listening skills, keeping promises, persistence and more. The review concludes that the book is very useful for motivation, personality development and infusing self-confidence, especially for sales and marketing people.
Potbelly's
This document summarizes information about Potbelly Sandwich Shop and its competitors. It provides background on Potbelly's origins and expansion. Annual sales figures are estimated at $245 million based on average sales per store of $1.1 million. The document also analyzes social media presence and sentiment toward Potbelly and competitors like Jimmy John's and Quiznos. It concludes with recommendations for Potbelly to improve social media engagement and differentiate itself from competitors.
Book Summary: Inside The Magic Kingdom
This document summarizes seven keys to Disney's success based on a 1996 book by Tom Connellan. The seven keys are: 1) Define your competition broadly as any company customers might compare you to, 2) Ensure every employee provides excellent customer service and lives the company values, 3) Gather customer feedback from many sources like surveys and observations, 4) Reward, recognize and celebrate employees, 5) Focus on exceeding customer expectations, 6) Respect and value employees as important contributors, and 7) Apply these principles to continuously improve one's own company.
Freelance Musician Creativity
This document outlines a lesson plan on creativity and starting a business. It includes the aims of introducing creativity and business advice. Students will discuss favorite foods and develop ideas for marketing a regional food product. In groups, they will create brand names and website homepages. Students will then present their food business ideas and discuss areas where advice could help the business. For an extension, they will use a case study to further develop creative plans to make their food business a global leader.
Instagram Success - Case Study: Colourpop Cosmetics
Case Study of Coloupop Cosmetics, investigating how they have built their brand on social media influence.
Presentation made during Kabbage's intern program.
Writing for Advertising
This document provides an overview of advertising copywriting. It discusses that advertising aims to be persuasive and creative. It outlines different writing genres for advertising and explains that the goal is to produce a change in thinking, attitudes, or beliefs. The document also discusses assessing the needs and appeals of the target audience, developing unique value propositions, and understanding audience demographics and psychographics. It covers various advertising formats and elements of print, broadcast, and online ads. Overall, the document offers guidance on the process of writing effective advertising copy.
KFC - Analysis of "Love is Forever" TVC
Ogilvy Johannesburg created KFC's "So Good" and "Love Is Forever" television commercials that moved away from typical fast food ads. The commercial tells a story of traveling backwards in time through smells and memories associated with KFC. It aims to tug at heartstrings with a cover of Elton John's "Your Song." The commercial was widely viewed on YouTube and polled as one of the most liked ads of 2011. It received awards for advertising and corporate responsibility, showing Ogilvy's success in building KFC's brand through emotive storytelling.
Delivering happiness
Delivering Happiness is a book written by the CEO of Zapoos.com Mr. Tony Hsieh. This presentation try to deliver some of the key concepts shared in his book.
Become the Obvious Choice
This document outlines a marketing strategy for skydiving centers to build customer loyalty through exceeding expectations. It recommends focusing on increasing site traffic through SEO, paid search, content and social media. Centers should tell their story by communicating their values and purpose. Loyalty is generated by identifying all customer touchpoints and finding ways to exceed expectations at each one. Online reviews are emphasized as the most trusted form of word-of-mouth marketing. The strategy advocates treating customers and employees well to "win hearts, not wallets." A case study shows how implementing this approach led to a DZ's best season in 20 years.
Final
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
DTI SUCCESS MINDSETS OF ENTREPRENEURS by Ardy Roberto
What are the eight mindsets that make an entrepreneur successful? Ardy Roberto shares his story and stories of entrepreneurs and their mindsets that made them successful.
This presentation was made at the DTI SSF Summit in Bicol last August 31, 2016.
Assignment 5 acncillary task
The document summarizes research done on advertisements in newspapers and TV channels in the UK. For newspapers, it looks at the Metro, Daily Mail, and The Sun, analyzing their content, structure, advertising, target audiences, and availability. For TV channels, it examines Channel 4 ads, describing their layout, text content, fonts, graphics, photo manipulation, and information organization. The overall document analyzes various media sources to understand their advertising approaches.
Group pitch presentation and marketing campaign
Echo Productions is launching a new sugar free gum called Zypher. Their research informed their packaging design choices of color and direction. Their target audience is ages 16-27. Their marketing campaign will include print, website, and underground ads. Their advertising strategy involves local newspapers, TV, social media, and public transit ads. They aim to sell Zypher gum in convenience stores, petrol stations, superstores like Sainsbury's, Waitrose, and Tesco.
Group pitch presentation
Echo Productions is launching a new sugar free gum called Zypher. Their research informed their packaging design choices of color and direction. Their target audience is ages 16-27. Their marketing campaign will include print, website, and underground ads. Their advertising strategy involves local newspapers, TV, social media, and public transport/store placements. They aim to sell Zypher gum in convenience stores, petrol stations, supermarkets like Sainsbury's, Waitrose and Tesco.
Group pitch presentation
Echo Productions is launching a new sugar free gum called Zypher. Their research informed their packaging design choices of color and direction. Their target audience is ages 16-27. Their marketing campaign will include print, website, and underground ads. Their advertising strategy involves local newspapers, TV, social media, and public transit ads. They aim to sell Zypher gum in convenience stores, petrol stations, superstores like Sainsbury's, Waitrose, and Tesco.
The seminars
The document summarizes several seminars on international topics:
1) A seminar on international competencies discussed 5 core competencies including language skills, an outside-in perspective, multi-ethnocentricity, a sense of "homelessness", and seeing through cultural facades. Tips included engaging with international news and experiences.
2) A field trip to the European Commission in Brussels where a guide discussed how the EU manages issues and international cooperation.
3) A seminar on international sales discussed the growth of Klingele Chocolade and tips for international business like exhibitions, trade organizations, research, networking and adaptability. The speaker shared her experience rising in the company.
Rothwell music the brain glue of your brand
This document discusses how music can be used effectively in branding and marketing. It provides the history of jingles dating back to 1926 and research showing that commercials with music are more memorable. The document outlines the anatomy of an effective jingle and the four critical decisions that using audio branding forces a company to make regarding their brand values, target audience, desired emotion, and differentiator. Finally, it lists some of the most influential jingles of all time and provides ways to maximize the impact of a jingle through various marketing channels.
5 Essential Steps to Self-Publication Success
What are the five essential steps to self-publication success? Jon Swerens, editor/designer of two books published by The News-Sentinel of Fort Wayne, shares what he learned in a 20-minute presentation first seen at the Allen County Public Library on April 23.
Photos are ©The News-Sentinel, except for the crying man, ©Daniel Dickman: http://www.flickr.com/people/spunkinator/
Similar to Gil Zeimer Freelance Copywriting presentation 12.9.15 (20)
Manish tripathi-principals-of-management-book-review-21 august2015
Manish tripathi-principals-of-management-book-review-21 august2015
Instagram Success - Case Study: Colourpop Cosmetics
Instagram Success - Case Study: Colourpop Cosmetics
DTI SUCCESS MINDSETS OF ENTREPRENEURS by Ardy Roberto
DTI SUCCESS MINDSETS OF ENTREPRENEURS by Ardy Roberto
More from Zeimer's Advertising Shoppe
GilZeimer_SS2024_12Injuries_5-30-24.pptx
"The 12 Most Common Diving Injuries –– And How to Prevent Them" – Scuba Show, June 2024
Gil Zeimer BNI Freelance Copywriting Presentation 12.9.15
This document summarizes a presentation by Zeimer's Advertising Shoppe. It includes 5 fun facts about the owner, two case studies of advertising campaigns they developed for clients, information on their writing costs and best referrals, and an invitation for questions or testimonials. The case studies describe a radio jingle campaign for a Lasik company and a TV commercial with a new tagline that increased ratings for a news program. Writing services are estimated at $125 per hour but discounted to $100 per hour for referrals.
Bni,mentoring pres.091514
BNI Embarcadero launched a mentoring program in 2010 by two members: Kay Heatherly and Gil Zeimer. This PPT provides an overview of why we started it, how it works, and how it can work for your BNI chapter. This was presented today at a BNI San Francisco Regional Leadership Training in South San Francisco, CA.
Zeimer marin scuba_may15
This document provides samples of work and tips from Gil Zeimer, a travel writer. It includes a list of publications and organizations Zeimer has written for, such as Sitmar Cruises, Westin hotels, and diving magazines. It also displays some of Zeimer's published articles on topics like scuba diving in Australia, Maui, and Baja. The document offers advice for travel writing, such as being prolific, flexible, creative, and having a sense of humor. It concludes by offering Zeimer's assistance with writing travel articles.
Zeimer bni preso_071112
The document discusses Zeimer's Advertising Shoppe and the history of referrals they have received through BNI. It provides details on the types of writing projects they have completed for clients referred through BNI that have generated over $30,000 in revenue. Their standard rates are $125/hour but they offer a BNI discount of $100/hour. They request referrals for anyone working in advertising/design, medical practices, startups, or those needing website help.
Zeimer bni preso_022912
This presentation provides an overview of my healthcare copywriting experience over the past 15 years for a wide variety of healthcare practitioners.
Zeimer bni presentation_102611
This document provides information about Gil Zeimer's advertising and marketing services business. It lists the types of projects he works on, such as ads, packaging, reports, and websites. It provides pricing estimates starting at $100 per hour. It includes examples of past client work and positive referrals from other businesses and marketing professionals.
Zeimer BNI Presentation June 8, 2011
I write a variety of projects. But the best referrals for what I do are for websites, blogs, newsletters, direct response projects such as postcards, and radio scripts. This PPT outlines each of those with approximate costs.
Gil_Zeimer_BNI_presentation_122210
Gil Zeimer is a third generation San Franciscan who has worked as an advertising copywriter since 1976. In 1995, he launched Zeimer's Advertising Shoppe to provide copywriting, editing, creative direction, and audio production services. Some example projects he has worked on include creating a new branded WordPress website for $1,000, developing a complete integrated marketing campaign for a residential solution company for $3,400, and writing 36 blog posts for $3,600. Zeimer works on an hourly rate of $100/hour or $85/hour for BNI members and has experience working with clients in various industries such as healthcare, technology, and legal.
More from Zeimer's Advertising Shoppe (9)
Gil Zeimer BNI Freelance Copywriting Presentation 12.9.15
Gil Zeimer BNI Freelance Copywriting Presentation 12.9.15
Recently uploaded
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Recently uploaded (20)
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Gil Zeimer Freelance Copywriting presentation 12.9.15
- 2. Zeimer’s ADVERTISING SHOPPE Today’s Presentation • 5 Fun Facts • Two Case Studies • What My Writing Costs • My Best Referrals • Questions/Testimonials
- 3. Zeimer’s ADVERTISING SHOPPE Fun Facts #1 My family loves to travel.
- 4. Zeimer’s ADVERTISING SHOPPE Fun Fact #2 I’ve skied in 4 countries.
- 5. Zeimer’s ADVERTISING SHOPPE Fun Fact #3 I introduced QuickBooks in 1995.
- 6. Zeimer’s ADVERTISING SHOPPE Fun Fact #4 I announced Treo 650 in 1 million catalogs.
- 7. Zeimer’s ADVERTISING SHOPPE Fun Fact #5 I’ve written 2,000 blogs since 2005.
- 8. Zeimer’s ADVERTISING SHOPPE :30 Lasik-1 Radio Commercial The challenge: Promote Lasik-1 on country, rock and easy listening radio stations. The inspiration: “The Bear Necessities” song from “The Jungle Book”. The solution: Create a jingle with different music formats but the same message and announcer. http://www.zeimer.com/portfolio/healthcare-radio- copywriting/
- 9. Zeimer’s ADVERTISING SHOPPE KRON-TV :30 TV Commercial The challenge: Show how one TV station’s news is different from other news programs. The solution: Create a new tagline: “The Late News With The Latest News” The result: A bump in ratings for NewsCenter 4 at 11: https://www.youtube.com/watch?v=rczt86z5u1k
- 10. Zeimer’s ADVERTISING SHOPPE Sanveo.com Website The challenge: Revise a construction consulting company website in 4 weeks. The solution: Work with Lauren Deane Evans and Bradley Charbonneau to create a dynamic site in little time. The result: None yet, but the client is super happy!
- 11. Zeimer’s ADVERTISING SHOPPE What My Writing Costs? Projects estimated @ about $125/hour. BNI discount: $100/hour.
- 12. Zeimer’s ADVERTISING SHOPPE Best Referrals • Advertising agencies, marketing firms & sales managers • Anyone who needs copy for any project • Anyone whose advertising is not working