The document details a project proposal for branding and marketing services by Whytespace Ltd., covering various graphic design needs such as logo design, business cards, and website development. It outlines the process for gathering client requirements, discussing project specifications, and the steps for final delivery and ongoing marketing support. Key components include collaboration with the client to finalize designs, establishing a website, and implementing an effective marketing strategy post-launch.

1. Career Vitality:an adventure in small business branding for print and web marketingWhytespace Ltd.Travis Whyte

2. First Contact

3. Initial ResponseHi Brian,Thanks for your email, we really did enjoy working with Joe and his team here in Edmonton.Regarding your needs, our team should be able to handle your needs as we have two graphic designers on staff, one with a print specialty and the other with a web specialty.Just so we are on the same page, here are the pieces I have identified from your email… 1. Logo design 5. Websitedesign and development2. Business carddesign 6. Website and email hosting3. Brochure/pamphletdesign 7. Websiteaddress (domain) purchase4. Portable sign (sandwichboard) designOf those, the only one I really need some more info on is the website. Do you have any idea of the number of pages you will need? Do you have any “fancy features” that would need to be built (quote forms, online payment, calendars, etc)?Do you also have a timeline in mind for either the different pieces of the entire project?Once I can get a solid picture of your needs, I will build you a quote that we can discuss further. Feel free to give me a call Monday if you wanted to chat on the phone through some of these details.

4. Via PhoneIntroductionsFlesh out detailsAudienceMarketCompetitorsConfirm requirementsPrintWebEmailDetermine best-fit for designerSite Marketing & Social Media StrategyAscertain personality type

5. Quote Worksheet

6. Branding Begins

7. Logos: Round #1 (not presented)

8. Logos: Round #2

9. Logo: Final

10. Logo Pack

11. Business Cards

12. On To the Web

13. Photos & Graphicswww.istockphoto.com

16. iStockPhotos - Purchased

17. Site MapHomeAboutOur ProgramsCareer DevelopmentCareer Coaching ServicesRetirement Coaching ServicesWorkshops/Seminars DescriptionSolutionsResourcesContact

18. Content

19. Mockup: Homepage

20. Mockup: Secondary Page

21. Site DevelopmentPurchase Domain NameInstall website framework

22. Theme Coding

23. Training & Handoff

24. CMS Training

25. CMS Training

26. Mobile Publishing

27. Mobile Publishing

28. Mobile Publishing

29. Site Deployment

30. Final Steps: Keywords

31. Final Steps: Google Analytics

32. Final Steps: Google Site Submit

33. It’s Alive!

34. Post LaunchConfirm analytics emailsReferral to BubbleUp MarketingSite OptimizationSearch EngineCalls to actionSite MarketingOnline ads (Facebook, Google, etc.)Print-based promotionsLink dumpingOne month follow-up