A agricultural startup

1. Zara-ZaiqA
“From Farms to Fingers: Enjoy the Bounty of Pakistan's Gardens
Instantly!".
Presented by
 Zeeshan
Ahmed
 Adil Hussain
 Arsalan
 Shuaib
 Safdar

2. Industry Analysis & Market Dynamics
1 Market Size
The agriculture industry in Pakistan is projected to reach $12.8 billion with a CAGR of 7.3%.
2 Contribution to GDP
Agriculture contributes to 20% of the overall GDP, with 38% of the population living in
rural areas.
3 Export Dominance
Pakistan exports over 35 types of fruits and vegetables, with citrus fruit and potatoes
being significant contributors to world exports.

3. PESTLE Analysis: Political & Economic
Factors
Political Factor
The Livelihood Project and FAO have
significantly impacted agricultural practices in
Pakistan, benefiting thousands of farmers.
Economic Factor
Pakistan produces 9.82 million metric tons of
fruits and 5.5 million metric tons of vegetables,
with mangoes and onions being major
contributors.

4. PESTLE Analysis: Social & Technological
Factors
Social Factor
Challenges such as floods and poverty impact
agricultural practices, affecting the livelihoods of
many.
Technological Factor
NCCP and technology transfer initiatives, along
with smart farming techniques, are
revolutionizing agriculture in Pakistan.

5. PESTLE Analysis: Legal & Environmental
Factors
Legal Factor
Combatting illegal trade channels and
emphasizing eco-friendly packaging are key
focus areas for the agriculture industry in
Pakistan.
Environmental Factor
Weather conditions and environmental
sustainability play a crucial role in fruit and
vegetable production and consumption.

6. Key Customers
Target Audience
Our key customers include
 Busy professionals
 Families
 Health enthusiasts
 Urban dwellers
 Various businesses and institutions

7. Market Gap: Supply Side
Export Growth

8. Market Gap: Demand Side
Vegetable Demand

9. Introducing Zara ZaiqA: From
Farms to Fingers
We are excited to announce the launch of Zara ZaiqA, your
ultimate destination for fresh and delicious fruits and
vegetables. Experience the bounty of Pakistan's garden
instantly.

10. Brand Overview
Vision & Mission
 Our vision is to revolutionize the
way people access and enjoy
high-quality fruits and vegetables.
Our mission is to make healthy
eating convenient and delightful.
Unique Selling Points
 Farm-to-Table: We source our produce
directly from local farms, ensuring
freshness and supporting local growers.
 Wide Variety: Discover an extensive
selection of seasonal fruits and
vegetables from all over Pakistan.
 Quick Delivery: Enjoy the convenience of
doorstep delivery, getting the bounty of
the garden in a flash.

11. Marketing Plan
Target Market
 Our target market
includes health-
conscious
individuals, busy
professionals,
and families who
value
convenience
without
compromising on
quality.
Product
Offerings
 Choose from a
wide range of
fruits and
vegetables,
including exotic
imports, organic
options, and
seasonal
specialties.
Pricing Strategy
 We aim to offer
competitive
prices that reflect
the exceptional
quality of our
produce,
ensuring value
for our
customers.

12. Marketing Plan (cont.)
Distribution Channels
Our products will be available for
purchase through our user-friendly
website and mobile app, with
convenient home delivery options.
Customer Loyalty
We will implement a loyalty program
that rewards customers for their
repeat purchases and referrals,
fostering long-term relationships.

13. • Influencer engagement
• Expert engagement
• Female supporting events
• Cocking competition
• Discounts on specific product
• Social proof through
user generated content
• Customer loyalty offers
• Interesting chit
Promotion (pro+motion)

14. Product penetration
• Reduce cost by developing better storage system
• Feedback utilization
• Personalize offers
• Adding every seasonal product's

15. Market development
• Targeting to new places or cities
• Expansion of target market
• Product adaptation by adding taste differences
• Awareness campaign
• Understanding the opportunities by adding local people

16. FUTURE EXPANSION- Can’t create new
domestic industry
• Existing players
• Appealing market gap

17. Online international platform expansion
• Export, Franchises, Acquisition, Collaboration
• International Logistics- quality assured
• Payment Gateway Integration- international
• Marketing and Advertising

18. Adaptation
• Research Local Preferences
• Offer Regional Variations
• Compliance with International Standards
• Obtain International Certifications
• Highlight Sustainability Practices
• Build Relationships with Local Influencers
• Offer Excellent Customer Service

19. New Product Developments
• Ready-to-eat salads
• Healthy snacks
• Value-added products (ketchups, canned vegetables, pickles etc.)
• Packaged Vegdoze (blend of vegetables

20. Market development
• Expanding to New Cities, countries, markets
• Community Engagement and Local Initiatives (CSR and promotion)
• Cultural Events and Festivals
• Packaging Innovation and seasonal promotions