This document summarizes analytics data for the website www.zahara.co.za from October 1, 2011 to January 1, 2012. It shows that there were 2,482 total visits over this period, with 2,139 unique visitors. Visitors viewed a total of 4,738 pages across these visits, spending an average of 2 minutes and 8 seconds on the site per visit. The bounce rate was 65.83% and 86.14% of visits were from new visitors. The top three browsers used were Opera Mini, Internet Explorer, and Firefox. The majority of traffic came from direct visits and search engines like Google. South Africa accounted for the largest share of visits geographically.

1. www.zahara.co.za Oct 1, 2011 - Jan 1, 2012
Dashboard Comparing to: Site
Visits
200 200
100 100
0 0
Oct 3 Oct 11 Oct 19 Oct 27 Nov 4 Nov 12 Nov 20 Nov 28 Dec 6 Dec 14 Dec 22 Dec 30
Site Usage
2,482 Visits 65.83% Bounce Rate
4,738 Pageviews 00:02:08 Avg. Time on Site
1.91 Pages/Visit 86.14% % New Visits
Visitors Overview Map Overlay
Visitors
200 200
100 100
0 0
Oct 3 Oct 11 Oct 19 Oct 27 Nov 4 Nov 12 Nov 20 Nov 28 Dec 6 Dec 14 Dec 22 Dec 30
Visitors
2,139 Visits
1 1,098
Traffic Sources Overview Content Overview
Search Engines Pages Pageviews % Pageviews
1,208.00 (48.67%)
Direct Traffic / 2,695 56.88%
1,187.00 (47.82%)
Referring Sites /zahara-loliwe-the-music-video/ 314 6.63%
49.00 (1.97%)
Other /zahara-sings-umthwalo-wam/ 250 5.28%
38 (1.53%)
/sample-page/ 235 4.96%
/?fb_xd_fragment= 106 2.24%
1 Google Analytics

2. www.zahara.co.za Oct 1, 2011 - Jan 1, 2012
Visitors Overview Comparing to: Site
Visitors
200 200
100 100
0 0
Oct 3 Oct 11 Oct 19 Oct 27 Nov 4 Nov 12 Nov 20 Nov 28 Dec 6 Dec 14 Dec 22 Dec 30
2,139 people visited this site
2,482 Visits
2,139 Absolute Unique Visitors
4,738 Pageviews
1.91 Average Pageviews
00:02:08 Time on Site
65.83% Bounce Rate
86.14% New Visits
Technical Profile
Browser Visits % visits
Opera Mini 1,114 44.88%
Internet Explorer 708 28.53%
Firefox 213 8.58%
Chrome 183 7.37%
Safari 164 6.61%
2 Google Analytics

3. www.zahara.co.za Oct 1, 2011 - Jan 1, 2012
Traffic Sources Overview Comparing to: Site
Visits
200 200
100 100
0 0
Oct 3 Oct 11 Oct 19 Oct 27 Nov 4 Nov 12 Nov 20 Nov 28 Dec 6 Dec 14 Dec 22 Dec 30
All traffic sources sent a total of 2,482 visits
47.82% Direct Traffic Search Engines
1,208.00 (48.67%)
Direct Traffic
1.97% Referring Sites 1,187.00 (47.82%)
Referring Sites
49.00 (1.97%)
48.67% Search Engines Other
38 (1.53%)
Top Traffic Sources
Sources Visits % visits Keywords Visits % visits
(direct) ((none)) 1,187 47.82% zahara 923 76.41%
google (organic) 1,070 43.11% zahara loliwe 24 1.99%
bing (organic) 95 3.83% zahara.co.za 14 1.16%
yahoo (organic) 42 1.69% www.zahara.co.za 10 0.83%
feedburner (feed) 35 1.41% zahara south africa 8 0.66%
3 Google Analytics

4. www.zahara.co.za Oct 1, 2011 - Jan 1, 2012
Map Overlay Comparing to: Site
Visits
1 1,098
2,482 visits came from 29 countries/territories
Site Usage
Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate
2,482 1.91 00:02:08 85.90% 65.83%
% of Site Total: Site Avg: Site Avg: Site Avg: Site Avg:
100.00% 1.91 (0.00%) 00:02:08 (0.00%) 86.14% (-0.28%) 65.83% (0.00%)
Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate
Site
South Africa 1,098 1.79 00:01:48 90.35% 70.86%
(not set) 1,076 2.05 00:02:27 80.39% 62.17%
United Kingdom 97 1.90 00:02:23 89.69% 63.92%
Botswana 66 1.76 00:03:17 81.82% 56.06%
Germany 59 1.97 00:01:45 89.83% 52.54%
United States 27 1.56 00:01:23 96.30% 70.37%
Zimbabwe 9 1.44 00:01:37 88.89% 77.78%
Lesotho 7 1.57 00:02:57 71.43% 85.71%
Russia 6 2.00 00:04:44 100.00% 83.33%
4 Google Analytics

5. Mozambique 5 2.00 00:00:45 100.00% 60.00%
1 - 10 of 29
5 Google Analytics

6. www.zahara.co.za Oct 1, 2011 - Jan 1, 2012
Content Overview Comparing to: Site
Pageviews
200 200
100 100
0 0
Oct 3 Oct 11 Oct 19 Oct 27 Nov 4 Nov 12 Nov 20 Nov 28 Dec 6 Dec 14 Dec 22 Dec 30
Pages on this site were viewed a total of 4,738 times
4,738 Pageviews
3,670 Unique Views
65.83% Bounce Rate
Top Content
Pages Pageviews % Pageviews
/ 2,695 56.88%
/zahara-loliwe-the-music-video/ 314 6.63%
/zahara-sings-umthwalo-wam/ 250 5.28%
/sample-page/ 235 4.96%
/?fb_xd_fragment= 106 2.24%
6 Google Analytics