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Zade Action Frame Work
This document summarizes the creator's experience developing and selling the ZADE Action Framework Unity asset. Key points: 1) The asset was initially successful but maintenance costs outweighed income. Horizontal development and free upgrades prevented recurring revenue. 2) Issues like piracy, fraudulent purchases, and lack of support from the Unity Asset Store harmed the project. 3) In retrospect, the creator should have prioritized the main game, used cheaper purchased assets, focused on their strengths, and done proper marketing for any assets sold. 4) Going open source allows smaller updates and avoiding outdated Unity versions, since the creator now has limited time for the project.
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Zade Action Frame Work
- 1. THE STORY OFHOW IT CAME TO BE, AND THE STORY OF HOW I PRETTY MUCH FUCKED UP ITS PRODUCTION MATUMIT SOMBUNJAROEN 2015/05/08 ZADE: Action FrameWork
- 2. Initial Notes This slideshave some negative talks on Unity Asset Store —However— I am well aware that most of the faults are from my own judgement
- 3. What is ZADEAction Framework? It is a Unity Asset for Prototyping Action Game Available in Unity Asset Store - Soon to be release as Open Source - As soon as I finish updating it to support Unity 5.x - + As soon as the Web Developer finish the new Web Page for me NEW HOMEPAGE + TEST WEBGL
- 4. ZADE Action Framework:EULA Once release in the official Website 1. The Assets is licensed under Creative Common 4.0 https://creativecommons.org/licenses/by/4.0/ 2. You have to, CREDIT the Homepage www.zodiac-alliance.com
- 5. How did itstarted? It all started when, after nearly a year of works, GDD got approved, but when it came to funding discussion I failed to get funding from the Investor Thus, after a consideration, I decided that if it would take another year for a business talk, I’d rather spent my time building a project instead.
- 6. The Early Process Initially,It was planned out as a Simulation Game with SD Characters After several tests Due to personal funding, To Save up Asset Resources, it got turned into an Action Game + To be able to utilize and recycled Motion Data, More realistic Proportion got used
- 7. WHAT I FUCKEDUP NO1 During really late test cycle, I realized that I couldn’t make a fun game out of it What I should have done <= Stick to Simulation Game, which I have more expertize in <= Doing lots of test and made a proper GDD in the earlier cycles
- 8. Unity Asset Store AfterBasic Characters Control was completed, I decided to sell some motions and character control scripts in the Unity Asset Store -- Initial Version was call ZADE: Mecanim Character Controller <= Initially It sold reasonably well for the personal income standard for my region - Thus, I decided to invested more time in expanding it
- 9. WHAT I FUCKEDUP NO2 Later on, Maintenance cost of the Assets Outweigh the Income What I should have done Stop there, and get back to main game Production The reasons will be explain in further slides
- 10. Asset Store Marketing Regardlessof what people are trying to tell you, Simply putting Asset in Unity Asset Store, do not make it sell, As a Product, Proper Marketing and Advertising is needed, Which I have failed to do properly
- 11. Horizontal Development Instead ofusing Time resources on the Main Game, I kept adding endless new features to answer customers’ demands Even when I don’t need them in the Main Game Action Framework Expanding Framework features Main Game ProductionWhat I have done What I should have done
- 12. Support Maintenance Cost Becausethe Scripts have to be readable by other users, I was unable to do various Production Shortcuts, Which is understandable by me, And have to put my Assets in creating Support Resources as well
- 13. Upload times Because AssetStore require author to upload all Assets in a single go, Large Asset size + Regional Slow Net Speed + Random Net Disconnect Cost days just to Upload the Assets **Work flow has been improved in the latest version of Unity**
- 14. Free Upgrades Due tohow Unity Asset Store work, User who purchased the previous version of the Asset get all later upgrade for free, There is no further income from returning customers **Unity has now provided a new upgrade plan for Asset Authors** V2.4 40US$ V3.0 80US$ Brought here Cool! Free Upgrade!
- 15. WHAT I FUCKEDUP NO3 Spending times making Assets for Demonstration Purposes What I should have done Just use what I have my hand on
- 16. Bottle Neck Issue Dueto Unity Asset Store’s EULA I was unable to utilize Assets from Other Sources, As such, everything included in it have to be tailored-made
- 17. What I havedone Scripting Create Assets Scripting Create Assets Income from Asset Store Pay Other to Create Asset Income from Asset Store Pay Other to Create Asset
- 18. What I couldhave done If I didn’t care about selling things in the Asset Store, I could have just brought cheap motions from Mixamo, SFX from other Asset authors, and so on
- 19. WHAT I FUCKEDUP NO3 Piracy!!!
- 20. It got Pirated Itried contacting Unity Asset Store, They Do not reply And I have to file all Copyright Infringement myself
- 21. Credit Card Counterfeitissue User got the Asset Via Asset Store I received income A month later Some kind of Fraudulent occur Unity do Cash Back on my account Asked Asset Store On what happened to The Asset User obtained No Reply from Unity Asset Store
- 22. Reallusion MarketPlace Reallusion haveAsset authenticity system to provide unauthorized Asset usage Unity Asset Store would gain a lot from doing the same
- 23. Talking about Support TheGuy at Allegorithmic is awesome! He contacted me to give support simply when I tweeted that I got a problem
- 24. To Summarize WhatI should have done Test Early Prioritize on the Main Game Production Stick with the original Plan to used Cheap Purchasable Assets Prioritize to make a Game that I have expertize on instead of focusing on Production Cost Sell only what I can maintain If I am going to sell it, do proper advertising
- 25. Decision to go OpenSource
- 26. Simply speaking It’s becausenow I have another full-time job. Thus, I can no longer do a full time work on it. Also, because I had promises to customers that I can no longer make, I decided to give it away so that other people can freely work on it,
- 27. Also By Providing itin my own Web Page I can provide updates in small pieces instead of going one full chunk And, I can provide only Scripts instead of having to provide and integrate Custom made Assets in the Package
- 28. And Unity 5.x includedUpgrades that made some workflow obsolete Unless Constant Upgrade can be done, The Asset could be remove from the Asset Store
- 29. A Final Note ToThe Creator of Project Nimbus, I am aware that what you said included my Project, YOU ARE 100% CORRECT, I am not angry about it
- 30. Project Nimbus Project Nimbusis available in Steam Just to make things certain, nobody asked me to do advertising for him