The document outlines Zaconey IMC plan to appeal to millennial consumers. It discusses using social media like Instagram, improving giveaways by offering prizes like tickets, and event marketing by sponsoring the Longitude Festival to generate brand awareness and sales among young attendees. Statistics on social media usage in Ireland are also provided to inform the social media strategy.
Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.
Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed by VisitBritain for engaging the world in the UK as a tourist destination. Carve have advised VisitBritain for the past 12 months.
Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.
Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed by VisitBritain for engaging the world in the UK as a tourist destination. Carve have advised VisitBritain for the past 12 months.
Regression using Apache SystemML by Alexandre V EvfimievskiArvind Surve
This deck will present regression algorithms Linear Regression -- Least Square, Direct solve -- , Conjugate Gradient, and Generalized Linear Model supported in Apache SystemML
Clustering and Factorization using Apache SystemML by Prithviraj SenArvind Surve
This deck will discuss application of Matrix Factorization in Machine Learning. It will discuss Least Square Matrix Factorization, Poisson Matrix Factorization.
Mark Seyforth identifies ten incredible auto-related startups that are making an incredible splash within the automotive industry. Please visit MarkSeyforth.net to learn more.
http://wartremovalexperts.com/
Warts are a common skin problem that affects a quarter of the world every year. Even though these little skin growths are highly contagious they aren’t considered dangerous. They can look like a rough blister or resemble the appearance of a cauliflower.
Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to achieve this was to create a personality for the centre and in doing so enhance and show this through their digital marketing. Castlepoint were active in most elements of on-line marketing but required more focus on social media, in particular Facebook and Twitter. Customer relationship management was a critical element to their overall marketing strategy for 2013.
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)Craig Asano
FundRazr is an award-winning online fundraising platform that has helped thousands of people and organizations raise money for causes they care about. FundRazr offers a fundraising platform that is easy to use, inexpensive and readily accessible. FundRazr’s online fundraising platform has helped raise over $115 million for over 140,000 campaigns in dozens of countries around the world. For more information, visit the company's website at www.fundrazr.com.
FrontFundr connects investors and entrepreneurs. Investing in young companies has been limited to angel investors, venture capital firms and wealthy individuals. These investors represent only a fraction of the larger investor community who are excited and have the financial means to participate in growing new companies. FrontFundr uses today’s technology to enable entrepreneurs to raise money from a much larger investor community. This is an opportunity for seasoned investors and the wider public to come together to directly drive innovation and entrepreneurship. With FrontFundr, both experienced and regular investors can exercise positive influence on businesses they would like to see succeed. For more information, visit the company's website at www.frontfundr.com.
Bennett Milner Williams Consulting Ltd. is led by Principal, Victoria Bennett.
With over twenty years’ experience in business-to-business and business-to-consumer marketing in Europe and North America, Victoria has overseen sales, operations, finance, and HR in a spectrum of industries. Victoria has a record of strong commercial success working with major brands including Procter & Gamble, TD Bank, Mars, Tervita, BP, Gushor (a Schlumberger company), ENMAX, and Axia NetMedia.
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal Daryl Hatton
Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
Case Study: Sharon McLaughlin (McLaughlin Gibson Communications) and Colin Wa...interactivescotland
Socially Adept or Socially Inept?
How to Do, Use and Learn from Social Media for business
Part 6: Sharon (McLaughlin Gibson Comms) and Colin Walker (Everyone).
A Social Media Week Glasgow event by Interactive Scotland (www.interactivescotland.com) and Creative Clyde (www.creativeclyde.com)
“Don’t try to reach everyone. Pick a focused audience,” Carroll encouraged. Fáilte Ireland, with the help of locals, planned small-scale events to appeal to a variety of specifically targeted audiences under the umbrella theme of The Gathering. Lighthouse keepers, rugby players and Tolkien enthusiasts all had their own events to attend, and Fáilte Ireland invested marketing resources into connecting potential visitors with their appropriate niches.
Highlights of the presentation are highlighted here in our blog:
http://www.sometourism.com/somet14eu-using-niches-market-70-million/
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community.
Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.”
Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event.
To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk
Description: This session will look at the building blocks need to run a fruitful Crowdfunding Campaign with minimal cost.
We will focus on:
• The benefits of Crowdfunding and what it is
• The broad skillset organisations need for Crowdfunding, including marketing, creativity & passion
• The common pitfalls to avoid
• Explore the Building Blocks of a Crowdfunding Campaign and plan through the steps together
Learning Objectives: Participants will
1. Understand what Crowdfunding is and how it works
2. Understand the skillset required for effective Crowdfunding campaigns
¥ Understand their organisation’s own training & development needs
3. Understand the pitfalls to avoid
4. Know how to plan their own campaign
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Hundreds of entrepreneurs have hit the ground running this year. Together we’re a part of movement, of people choosing to control their own futures by starting a business. Together we’re a community and we have momentum.
Much like the President’s State of the Union, or a State of the City Address, we organized the State of the Startup Community Address to let you know what we’ve collectively accomplished this year, and what to look forward to next year.
We present the good, the bad, and the ugly, with no fluff.
Slover Library. January 21, 2K16
http://startwithhatch.com/ssca/
2. INTRODUCTION
TO BE CONSISTENT WITH EXISTING ONLINE ACTIVITIES.
• SOCIAL MEDIA
TO BE APPEALING & RELEVANT TO MILLENNIAL CONSUMERS
• STUDENTS
• EVENT MARKETING
• LOINGITUDE FESTIVAL
IMC PLANNING STARTS AT ZERO-BASED PLANNING:
• A PROCESS THAT DETERMINES OBJECTIVES AND
STRATEGIES BASED ON CURRENT BRAND AND
MARKETPLACE CONDITIONS
2
3. INTRODUCTION
Giving a warm welcome to our visitors!
•Exciting and Fresh Innovation
•Working Together
•Research into online and offline marketing
•Communication with colleagues throughout
University.
4. 4
Collaborating with SU bars all over the country.
STUDENTS UNION EVENTS
Integrating these themed
nights into SU events.
E.g. Maynooth Summer
Beach Ball 6-7th May
2015, Inflatable
rollercoaster.
Vouchers, Deals,
Competitions.
5. IMAGE CENTRIC SOCIAL MEDIA
• User levels on the rise. 18%of irish users have the photo sharing app. instagram is
second only to facebook when it comes to user-engagement figures
• 46%of those who frequently use different social media apps check it at least once a
day.
• Instagram generally attracts a younger demographic, allows interaction
• Between the marketer and consumer and adds an audio/visual aspect.
• There is demand for zaconey as there are 374 posts using the hashtag zaconey!
Ideas
• Creating fun 10 second clips of consumers with zaconey
• Cocktail recipe videos that can also be clicked through to the website,which
may attract more traffic
• Hash tag zaconey for competitions
• Trivia questions for example when was zaconey founded, which willbuild up
general knowledge of the brand
5
6. STATS ( USERS IN IRELAND ETC.)
IMPROVING GIVEAWAYS:
• CURRENTLY ZACONEY OFFER A HAMPER, WITH A FREE BOTTLE OF ZACONEY
AND
COKE, A GLASS AND A T-SHIRT TO ONE LUCKY FOLLOWER WHO LIKES AND
SHARES
THE POST.
• TO KEEP CONSUMERS INTERESTED AND ENGAGED WITH ZACONEY THROUGH
SOCIAL MEDIA, IT IS ESSENTIAL TO LINK IN WITH EVENTS AND BRANDS.
ZACONEY
CAN GENERATE A GREAT DEAL OF RECOGNITION BY OFFERING THE LIKES OF
CINEMA
TICKETS, CONCERT TICKETS ETC. TO WINNERS OF THEIR COMPETITIONS.
• HASHTAG ZACONEY FOR COMPETITIONS
6
7. * THERE ARE 600,000 DAILY USERS OF TWITTER IN IRELAND.
* WE SEND, ON AVERAGE, 1 MILLION TWEETS EACH DAY.
* IRELAND HAS THE TENTH HIGHEST NUMBER OF TWITTER USERS PER
CAPITA IN THE WORLD.
* WEDNESDAY IS THE BUSIEST DAY ON TWITTER IN IRELAND.
* 10-11PM IS THE BUSIEST HOUR EACH DAY ON TWITTER IN IRELAND
* USERS ARE ACTIVE FROM 12 MIDDAY ONWARDS.
* 27% OF THE IRISH POPULATION OVER THE AGE OF 15 USES TWITTER.
* 53% OF 15-24 YEAR OLDS USE TWITTER, 46% OF 25–34 YEAR OLDS USE
THE SITE.
* DUBLIN AND CORK USERS POST ALMOST HALF OF ALL IRISH TWEETS.
* 21% OF THE POPULATION OVER THE AGE OF 15 NOW HAS A LINKEDIN
ACCOUNT.
* 14% OF THE POPULATION OVER THE AGE OF 15 NOW HAS AN INSTAGRAM
ACCOUNT.
* 43% OF 15-24 YEAR OLDS HAVE A SNAPCHATACCOUNT, WITH HALF OF
THEM USING IT DAILY.
* TUMBLR RECEIVES ON AVGERAGE 81,000 UNIQUES, 1.46 MILLION PAGE
VIEWS PER MONTH FROM IRELAND.
* OVER A THIRD OF THE COUNTRY IS NOT ON SOCIAL NETWORK.
7
TWITER CONTD.
8. Giveways trigger a temporary buzz, and hype around the brand
pre-event and onsite.
• Build links to your website (Great for seo)
• Increases traffic to website
• Creates social engagement
Sample ideas:
• Gift cards/Coupons
• Custom merchandise
• Tours of the Distilery
• Themed holidays - Trips to Coney Island
• Seasonal promotions – Summer/Christmas/Valentines Day
• Cause related branding – Charitable organisation
Event giveaways:
• Festival tickets for you & friend
8
Promotional Giveaways
9. 9
Event marketing: A promotional occasion desinged to
attract and involve a brand’s target audience.
Sponsorship
• The effectiveness of some events can be measured
• Engages consumer’s with a hands - on experince
• Provides a platform for brand publicity
• Personal conection with customers
• Educate the Purchasing Agents
• Expand Marketplace
IMC PLAN
10. THE BEST OF ON/OFF SIGHT TRADE
10
Advantages of sponsoring Longitude:
• Create, Develop and Enhance Credibility – rapport with customers
• Highly Targeted Marketing – Reach, demographis, cultural diversity
• Leveraged Lead Generation – young, similar intersets, recommend, connetions
• Extensive Media Exposure – PR, media,
• Brand Awareness & Recognition –logo placement on tickets, see your marque
• Generate new Sales
Onsite Presence:
• Booth space with a variety of available footprints – Zaconeycoaster, 1950’s “Grease theme”
• Sampling and promotional giveaway opportunities
• Sampling team
• Private lounge availability/VIP
• Onsite sales rights