This PR campaign aims to position Tiffany & Co as a luxury jewelry brand in Belarus known for quality, trustworthiness, and fashionable designs. The objectives are to 1) establish Tiffany as a must-have brand superior to local jewelry, 2) convince consumers that Tiffany offers affordable authentic jewelry alternatives to costume jewelry, and 3) have Tiffany recognized as a leader in the Belarusian jewelry industry. Tactics include partnering with magazines and TV, hosting launch events, distributing press materials, and participating in industry exhibitions to communicate messages about Tiffany's modern image, exclusive designers, and ability to express love through timeless pieces.
Presentation ITB Berlin 2017: How to reach and address Millennials? - Cathari...Realizing Progress
How to reach and address Millennials?
Detached from year dates and terms like Generation Serious in Norway, Generation John Paul II in Poland or Generation Y in UK & Australia, Millennials are high-profiled.
But what do Millennials want? What are they interested in? How do they communicate and interact? What is important to consider when planning your marketing for this specific target group?
Instead of digging through statistics within this panel we asked the target group directly and showed various successful campaign examples.
Presentation ITB Berlin 2017: How to reach and address Millennials? - Cathari...Realizing Progress
How to reach and address Millennials?
Detached from year dates and terms like Generation Serious in Norway, Generation John Paul II in Poland or Generation Y in UK & Australia, Millennials are high-profiled.
But what do Millennials want? What are they interested in? How do they communicate and interact? What is important to consider when planning your marketing for this specific target group?
Instead of digging through statistics within this panel we asked the target group directly and showed various successful campaign examples.
Whether its your 1st location or your 100th, record breaking grand openings can put your location on the map. Here is a condensed version of our article on 100 Grand Opening Ideas.
Christopher Forte Boston is a small boutique catering to a clientele with a unique sense of style and an understanding of fine craftsmanship and fabrics. This store carries a handful of carefully curated designer collections from the US, Europe and Japan.
A look at Fossil, one of the most successful companies in US. Analysis of the Fashion Brand Strategy, Fashion Design Strategy and the Social Media Strategy of the company
This presentation was made as a final project for the Social Media course at NCSU's Global Luxury Management Program. The goal was to create a holiday campaign for the renowed jewelry and watches brand, Cartier.
Disclaimer: This presentation was created as part of the Global Luxury Management Program at NCSU's Poole College of Management. All thoughts and opinions are our own.
Whether its your 1st location or your 100th, record breaking grand openings can put your location on the map. Here is a condensed version of our article on 100 Grand Opening Ideas.
Christopher Forte Boston is a small boutique catering to a clientele with a unique sense of style and an understanding of fine craftsmanship and fabrics. This store carries a handful of carefully curated designer collections from the US, Europe and Japan.
A look at Fossil, one of the most successful companies in US. Analysis of the Fashion Brand Strategy, Fashion Design Strategy and the Social Media Strategy of the company
This presentation was made as a final project for the Social Media course at NCSU's Global Luxury Management Program. The goal was to create a holiday campaign for the renowed jewelry and watches brand, Cartier.
Disclaimer: This presentation was created as part of the Global Luxury Management Program at NCSU's Poole College of Management. All thoughts and opinions are our own.
Money from Malawi Cashgate scandal allegedly funded electoral campaignsJoseph Jacob Esther
Money from Malawi Cashgate scandal allegedly funded electoral campaigns
Cashgate Scandal Malawi and Capital Hill Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
MALAWIS CASHGATE SCANDAL: PROGRESS AND LESSONS
Cashgate Scandal Malawi and Massive Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
I created the La Victoria Competitive Analysis with two fellow interns during my internship at RIESTER. As a team, we were assigned to develop a competitive analysis, providing a thorough review of competitor brands for potential real-world application.
This included a detailed overview of competitor company profiles, current outreach efforts and digital offerings. Most importantly, we were asked to identify gaps in competitive offerings to provide RIESTER team members with a well thought out, strategic recommendation regarding ways to guide potential brand positioning opportunities for the client.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. Tiffany & Co
• Quality, luxury, trust
• Blue Box
• “Breakfast at Tiffany’s”
One of the world’s most iconic
jewelry brands
Wide product selection
• Diamonds and jewelry, especially
engagement rings
• Sterling silver
• Watches
Exclusive collections by famous
designers
New ranges and products launched
frequently, based on holiday or
season
3. 1. Position Tiffany jewelry as a must-have
• More fashionable and exclusive than locally produced
jewelry
• Promote brand attributes: quality, luxury, trust
2. Convince consumers that authentic, non-
traditional jewelry is affordable and more
desirable than costume jewelry
• Possible to balance price with fashion, quality and
• Distribute information about 18 kt, white gold and sterling
silver Tiffany products
3. Be seen as a recognized player in the
Belarussian jewelry industry
• Bringing modernization and design to the market
• Participate in industry events
OBJECTIVES
5. MESSAGES
&STRATEGIES
Tiffany’s is a modern, global enterprise with
connections with top-notch designers
Participate in industry events and distribute
information about the company
Tiffany’s jewelry is an expression of the
modern woman’s independence, strength and
impeccable taste
Partner with local women’s/fashion
magazines to promote the brand
You can trust the timeless beauty and
exceptional quality of Tiffany’s jewelry to
express the depth of your love and
commitment
Establish brand essence about the store,
jewelry and the blue box in local press
Tiffany's can be trusted to provide high-
quality, fashionable products, and is
committed to building valuable relationships
with its customers
Be viewed as high-quality, credible and
trustworthy by influential TV and press
journalists
7. Consumers: Men & Women
Partner with local
women’s/fashion
magazine, sites
Gain a presence on local
reality TV programming
Partner with health spa to hold “pamper
yourself sweepstakes”, sponsored by
Tiffany’s
8. Media
Hold an extravagant launch party with blue
carpet, local celebrities, exclusive collections,
locally inspired collections and local cuisine
Provide regular press releases on new
collection launches
Distribute press kits
Release quarterly editorial newsletter to
share company information
9. Develop reports on industry
trends, to gain credibility with
trade media, e.g. how
changing lifestyles are
affecting jewelry consumption
trends.
Industry
Participate in jewelry exhibitions
with a booth, information materials,
seminars.
10. THANK YOU
for your attention
Prepared by:
Violetta Stavrovich, Mary Poplyko & Yana Poddubskaya
