The document is a sponsorship proposal for the Philadelphia Freedoms tennis team. It outlines that the Freedoms are owned by Billie Jean King and play in the World TeamTennis league. It describes the Freedoms' commitment to social equality and their involvement in community programs. The proposal details sponsorship opportunities including branding, tickets, hospitality and promoting the Freedoms' message of equality through sports.

2. 2016 PREMIER SPONSORSHIP PROPOSAL
Live & Breathe Philadelphia Freedom! Summer, 2016
 The Philadelphia Freedoms – a great Philly sports team playing for a Championship Title in the Mylan World TeamTennis league.
 Owned by Billie Jean King, an internationally renowned sports and social equality icon with strong ties to Philly as a local business owner
and as the inspiration for the song “Philadelphia Freedom”.
 We’re different – and proud of it – inspired by Billie Jean’s premise that sports can be a platform for social change.
 So – we’re about equality – our teams feature men and women working and playing together.
 WTT is one of only 5 professional sports leagues to have played 40 seasons or more. The others are the NFL, MLB, NHL & NBA.
 Great players like Venus Williams, The Bryan Brothers, Coco Vandeweghe, Taylor Townsend and world #1 doubles player Marcelo Melo.
 The Freedoms provide year-round activities in the community – free racquets and clinics for kids, re-surfacing of the tennis courts at
Hunting Park and fundraising (almost one million dollars) for Assistance in Healthcare and cancer patients in need.
 We provide innovative branding, great connections and fantastic experiences!
 Six home matches between the dates of August 3 – 13, 2016.

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 Presidential Medal of Freedom recipient – America’s highest civilian honor.
 Founder of the Women’s Sports Foundation, Women’s Tennis Association,
World TeamTennis, and the Billie Jean King Leadership Initiative.
 Winner of the iconic “Battle of the Sexes” against Bobby Riggs.
 Namesake of the USTA Billie Jean King National Tennis Center, New York City
Site of the US Open Championships
 39 Grand Slam titles; International Tennis Hall of Fame inductee.
 Inspiration for the Elton John hit song “Philadelphia Freedom” --
The dedication on the original vinyl record reads:
“To BJK and the soulful sounds of Philadelphia”
Billie Jean King – Freedoms Owner

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 Assistance in Healthcare Benefit, held each spring.
 Recent participants include Robin Roberts, Amy Robach, Holly Hunter, Jimmy Connors,
Chris Evert, John McEnroe and Billie Jean King.
 Over $950,000 raised in three years for cancer patients in need.
 Freedoms Tennis Events, Tournaments, & Clinics year-round.
 “Pop-Up” tennis clinics and demonstrations at schools, clubs & iconic Philly locations.
 Free junior tennis racquet program and scholarship program.
 Re-surfacing of the Hunting Park Tennis Courts and branding of the Freedoms’ Signature Courts”.
 Freedoms’ Tennis Programming & Events at Hunting Park.
Freedoms Throughout the Year
Marketing Partnerships --

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Audience Demographics --
 More than 50% of attendees are between the ages of 35 and 64
 About 59% are between the ages of 25 – 54
 84% of attendees have an average annual income over $75,000
 Over 64% have an average annual income over $100,000
 Audience comprised of 42% male, 58% female
 77% of attendees live within 24 miles of the event
Sensational Summer Nights

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Sponsorship Opportunities
Designation
 Official Association with the Philadelphia Freedoms and the right to advertise as such.
Year-Round and Pre-Season
 Integrate Sponsor products/services into all aspects of the Philadelphia Freedoms events.
 Sponsor name included in materials such as:
 Print Advertising
 Online Advertising
 Social Media Promotions
 Email blasts
 Printed Materials
 Special Dedicated email blasts to include promotional opportunities with the Freedoms’ database
 Sponsor promotions on Freedoms Facebook/Twitter postings
 Cross-platform content promotions
 Access to special Freedoms’ assets such as player appearances and VIP events
 Online contests
 In-game social media presentations and contests

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Sponsorship Opportunities
Year-Round Community
 Participation in the Assistance in Healthcare Benefit
 Freedoms Pop-Up Tennis Events
 Media Events
Public Relations
 Listing in all Freedoms’ press releases distributed before and during the events.
 Opportunity to stage an on-court presentation during a Freedoms match. This event can be promoted on
the Freedoms website and in the on-site media room.
 Opportunity to host a Freedoms’ promotion at Sponsor offices or facilities – Pop-Up Tennis Event, Press
Conference, Player Appearances.

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Sponsorship Opportunities
In-Season Promotions
 Integrate Sponsor products/services into all aspects of the Philadelphia Freedoms events.
 On-site areas for corporate promotion and demonstrations.
 Corporate display areas for promotion and data collection.
 Private on-site areas for meetings and presentations.
 Sponsor a set: “Tonight’s Mixed Doubles brought to you by Sponsor.”
 Private tennis hit or experience with the pros
 Unique on-court product or service promotion
 Host a “Conversation with Billie Jean King”

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Sponsorship Benefits
On-site Brand Exposure
Television
 Commercial units during a WTT telecast
 Banners (3’ x 7’) on center court throughout the season*
 Arena Branding Elements -- Courtside Club, Starting Lineups, Autograph
Sessions, Interactive Area, Halftime or Return Serve Contests and more
 Commercials on center court LED screens
 Special in-game LED promotions
 Text-to-win events
 Fan-Cam promotions
 Lucky row, video graphic and jamination graphics
 Halftime events – celebrity matches, return serve contests

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Sponsorship Opportunities
Tickets & Hospitality
 Courtside boxes for all matches.
 Corporate identification on each box.
 Invitations to the VIP Courtside Club for all sessions.
 VIP parking passes for all sessions.
 Invitations to special events – Meet the Team Party, Press Conferences, etc.
 Playing Positions in the Pro-Am with the Freedoms Team.
 Private use of an on-site hospitality area overlooking center court for VIP guests
(accommodates 40 guests) during one Freedoms’ session.
 Billie Jean King or Marquee Player to make appearance.
- Additional appearance from the Freedoms Team.
- Photos provided by Freedoms photographer.
- Area and hospitality are provided for the entire evening, 5:30 – 10 pm. Area is fully
furnished and includes catering, bar and audio set-up. Catering fees are additional.
- Additional tickets for this evening’s session.
(above) Venus Williams and Sponsor guests
(below) VIP Courtside Tables

11. 2016 PREMIER SPONSORSHIP PROPOSAL
11PHILADELPHIAFREEDOMS.COM
Philadelphia Freedoms – A Year-Round Partnership